▲The capital gymnasium women's 1500m short track speed skating 1/4 finals began to play a promotional video in the front court. Photo by Nie Fangwei, reporter of the Winter Olympics
At the scene of the Beijing 2022 Winter Olympics, the focus of the audience was not only on the hard-working ice and snow athletes, but also on the sports display video played on the big screen. During the entire event, the Sports Display Video of the Beijing Winter Olympic Games contained more than 2,000 pieces of content and 9 sets of video packaging, which skillfully combined Chinese culture with ice and snow sports, disseminated traditional Chinese culture through audio-visual feasts, and highlighted the personality charm of the City of The Two Olympic Games.
Cui Xiaoli, head of sports display video of Bei'ao Group, revealed that the entire team began to prepare for this work in 2019, with a total of more than 200 Chinese and foreign teams, "Although the team has also had experience in doing videos of large-scale events and venue activities before, it is the first time to serve the Winter Olympics, so it is still facing great challenges." For example, domestic audiences may not know much about the relevant competitions of the Winter Olympics, so many of the videos we produce will assume the function of popularizing the knowledge of the Winter Olympics. The relevant knowledge and competition rules of these Winter Olympics cannot be completely dependent on the network, and the preliminary preparation of data needs to be repeatedly checked and compared to ensure the accuracy of knowledge points. ”
According to reports, sports display video is an important carrier for disseminating the knowledge of the Winter Olympics, setting off the atmosphere of the stadium and displaying the style of athletes, and various types of video content play different functions in the Winter Olympic games. For example, the opening video of the event combines the characteristics of the Winter Olympic Games and the urban landscape, and presents the new image of Beijing as a "city of the Two Olympics" by showing the central axis of Beijing, the sub-center of Beijing City, the new park of Shougang, the Beijing Daxing International Airport, and the central area of the Olympic Games, and interprets the charm of Beijing of the Winter Olympics. There are also sports education videos, which not only show the relevant information of sports projects, but also use Chinese elements in series, reflecting visual elements such as the Great Wall and China's high-speed rail, becoming a picture with Chinese characteristics. These videos combine technological innovation with cultural creativity, not only in terms of content richer than the videos of previous Winter Olympic Games, but also in terms of technology, the use of three-dimensional digital images also makes the picture more shocking.
In addition, the team has a considerable amount of work to do in the venue. Cui Xiaoli introduced that the team needs to start from one hour before the official competition, and successively play the warm-up video, the venue introduction film, the total title of the event and the countdown video. During the interval between the events, it is also necessary to randomly play the corresponding videos and songs according to the situation of the venue at that time, and interact with the audience. "The snow sports held outdoors are very cold to watch in themselves, and the team will specially plan ice and snow knowledge quiz to make the audience jump warmer, and the interactive design of the mascot also fully increases the fun." On social networks, there are frequent short videos of live audiences interacting with mascots through large screens, and these happy and interesting interactive contents also leave unique memories of the Beijing Winter Olympics for everyone. ”
Cui Xiaoli said that although the video was recorded in advance, the entire playback process was equivalent to live broadcasting. "The live video playback work is accurate to the second, and we have to adjust it at any time according to the situation of the athletes and the venue, such as which athlete has a birthday on the day, and the corresponding songs will be temporarily matched on the spot." If there is any unexpected situation on the scene, the director must adjust or switch the video screen in time. ”
The most dazzling ice surface
In addition to the wonderful sports display videos, the "most dazzling ice surface" also made the audience shine. The ice light and shadow show combines the sound and light with the 3D naked eye effect, and draws a huge stereoscopic video picture on the ice surface with light as the pen and the shadow as the ink. Photo by Yuan Hongheng, reporter of the Winter Olympics
Dancing in the arena
To mobilize the atmosphere of the arena, dance performances are indispensable. In between the women's ice hockey matches at wukesong Sports Center, the Winter Olympic sports display and entertainment performance project staged the "Peking Opera Dance", which combines traditional opera and popular dance, and the dynamic cheerleaders hot dance. Photo by Fang Fei, reporter of the Winter Olympics
Source Client The Winter Olympics | Reporter Li Xia Solstice
Edited by Han Ye
Process Editor Liu Weili