The highlights of the Spring Festival Gala are frequent: enriching the connotation of TV programs with cultural heritage

□ Huang Pu (Beijing Second Chinese College)

During the Spring Festival, the Spring Festival Gala of many TV stations and network channels has become the focus of people's discussion. Henan Satellite TV once again stunned the whole network with the beauty of Chinese charm, and the global Chinese network Spring Festival Gala took "the world is born of love" as the theme to explore the collision of excellent cultures at home and abroad, and the CCTV Spring Festival Gala also contained a variety of elements such as culture and aerospace. It is worth noting that compared with the mediocre response of language programs, some song and dance programs full of Chinese culture have aroused wide resonance from the audience. It can be seen from this that enriching the connotation of television programs with cultural heritage is exactly the meaning of the topic of each television station.

In recent years, a number of television programs promoting Chinese culture have emerged in various television stations and have received unanimous praise. From Henan Satellite TV's "Tang Palace Night Banquet" in early 2021 to Hunan Satellite TV's "Dragon Boat Festival", well-produced and richly connotative evening programs have achieved traditional culture out of the circle again and again. In addition to the festival evening, various variety shows and documentaries have also strengthened the emphasis on cultural connotations. High-quality programs such as "China in the Story" and "Aerial Photography of China" continue to explore new ways of combining traditional culture and television programs, and they have also gained attention that cannot be underestimated. It can be seen that the audience's demand for high-quality cultural programs is becoming more and more worthy of attention, so adding a cultural background to tv programs has become an important issue for tv stations.

Packaging TV programs with excellent traditional culture can not only respond to the expectations of the audience, enhance cultural self-confidence, but also contribute to the realization of cultural output. On the one hand, showing national culture in the program is the best way to build cultural self-confidence and enhance cultural identity. For example, in this year's CCTV Spring Festival Gala, the landscape Tai Chi "Moving Clouds and Flowing Water", the rigid and soft Tai Chi and the modern urban skyscraper complement each other, so that the audience can directly enjoy it, which not only gives a new era meaning to traditional culture, but also enhances the sense of cultural identity. On the other hand, a program with unique national color is a business card for cultural export and telling Chinese stories well, which is conducive to dispeling the misunderstanding of Chinese culture by foreign audiences.

It can be seen that all television stations should grasp the opportunities brought by cultural programs, make good use of traditional culture to continue to produce richer and more novel television programs, and bring diverse audio-visual experiences to audiences at home and abroad. From the perspective of content, the program production teams of each TELEVISION station should base themselves on traditional culture and explore culture in depth, which is not only to innovate the content of the popular population, but also to go deep into the culture, dig out the cultural treasures that are dormant in the historical documents, and let the traditional culture "come alive" and "move". The dance "Only This Green" in the CCTV Spring Festival Gala is inspired by the famous painting of the Northern Song Dynasty "A Thousand Miles of Rivers and Mountains", and the soft dance and elegant color matching make the audience praise "reluctant to blink". From the perspective of form, the use of new technologies to expand the expression of audiovisual content is also one of the innovative means that cannot be ignored. Major television stations should actively explore the combination of emerging technologies and traditional cultural content, combine AR, holographic technology and real-life props, skillfully integrate the boundaries of virtual and reality, and enhance the expression of traditional culture; bring clearer visual enjoyment to the audience with "4K + live broadcast", and further enhance the fluency and immersion of cultural programs.

After five thousand years of precipitation and development, the mainland's excellent traditional culture has become the proudest spiritual wealth of the Chinese nation. In recent years, the festival party of the fire has made people see the great potential of Chinese culture. It is expected that in the future, the continuous innovation and development of television programs will make Chinese culture more wonderfully interpreted, and make Chinese culture more dazzling and brilliant on the world stage.