Combined with the sales volume of domestic pickup trucks in the narrow sense of terminals in 2021, there are 11 mainstream production enterprises in the industry, contributing more than 99% of the market sales. Based on 11 mainstream pickup truck companies, there are 24 mainstream hot models in the market, covering product types such as tool type, commercial and passenger dual-purpose and passenger pickup truck. In the face of the rapid development of the pickup truck industry, we have also developed some new understanding of the current market.
Passenger pickups are becoming increasingly popular
In 2019, the Great Wall Pickup Truck launched the Great Wall Cannon, positioned as China's first passenger pickup truck, creating a new category in the industry, which led to a rapid increase in sales of passenger pickup trucks and also helped the rapid development of passenger pickup trucks in recent years. At present, the representative models of passenger pickup trucks in the market include the Great Wall Gun, Jiangxi Isuzu D-MAX, Zhengzhou Nissan Navarra, SAIC Maxus T90, Jiangling Yuhu 9, Foton General Pickup Truck, etc.
On the basis of inheriting the multi-purpose attributes, passenger pickup trucks have greatly improved compared with previous models in terms of vehicle configuration, safety performance, driving experience and ride comfort, especially to meet the car preferences of the younger generation of pickup truck users. In terms of the price of vehicles, the price of passenger pickup trucks is also the highest price in the market, and the starting price of many models is around 130,000 yuan.
With the continuous efforts of mainstream pickup truck companies in the passenger pickup truck category, the number of passenger pickup truck models in the market is also increasing, and the continuous expansion of the passenger pickup truck sales base plate has been realized. At the same time, the continuous increase in passenger pickup trucks is also gradually changing people's concepts and cognition of pickup trucks.
Commercial multi-purpose pickup trucks are the mainstream of the market
Compared with the tool-type pickup truck with the attribute of the means of production, the commercial and passenger dual-purpose pickup truck takes into account the multi-purpose tool attribute and also has a certain degree of car comfort performance. Through the model sales data analysis, the commercial passenger pickup truck is the most optional product category in the market, the mainstream pickup truck companies have a perfect product layout for this type of model, and even some models of optional models as many as dozens of models, based on the above factors also allow the commercial passenger pickup truck is the mainstream product in the current market.
Commercial and passenger dual-purpose pickup trucks are also the fastest type of models to update and redesign, in the face of diversified demand for vehicles, the power performance and configuration performance of commercial and passenger pickup trucks are also being rapidly upgraded. For example, it has become a new trend for new commercial-passenger pickup trucks to be equipped with automatic transmissions, and some commercial-passenger pickup trucks have also achieved comprehensive coverage of diesel gasoline automatic models.
The user base of the dual-use pickup truck is concentrated in the self-employed, wholesale/retail, service industry and freelance users. In the face of the continuous relaxation of policies for pickup trucks, the continuous enhancement of the product strength of commercial and passenger pickup trucks and other factors have also attracted more and more users' attention to this type of model, helping the sales volume of the pickup truck market to continue to increase.
The rise of the pickup market in the north
The southwestern provinces have always been the key markets in the pickup market, especially represented by Sichuan and Yunnan provinces. After entering 2020, the top five provinces in the pickup truck market have formed a pattern of Hebei, Shandong, Yunnan, Sichuan and Inner Mongolia, and in 2021, Hebei Province won the first provincial sales crown with terminal sales of 25,129 vehicles.
As one of the first provinces to relax the policy of restricting the use of pickup trucks, Hebei Province has continuously achieved new breakthroughs in its market sales with the advantages of the policy. In 2020, Jinan took the lead in relaxing the ban on pickup trucks in Shandong Province, and then Zibo, Yantai and Linyi all relaxed the pickup trucks into the city, relying on the favorable policies to help Shandong Province's sales continue to break through.
The favorable policy is undoubtedly the most effective tonic for the pickup truck industry, and through the effective stimulation of the policy, pickup truck sales have achieved rapid growth in recent years. Despite the lack of production capacity caused by the shortage of chips in the past 2021, the normalization of epidemic prevention and control, etc., terminal sales still have a relatively good performance.
In the next 2022 pickup truck market, the new products will still be full of flowers, which will also bring us more new expectations.
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Year-on-year growth of nearly 40%! Sales of automatic pickup trucks for the full year of 2021