Click Happy Chinese New Year and listen to a song called "JuggShots - Chinese New Year"
happy New Year
Spring Festival, the first day of the lunar calendar, is the most lively and grand traditional festival of the Chinese nation, carrying a profound connotation of Chinese culture, and conveying the concepts and feelings of "harmony", "reunion", "joy" and "homeland". The power of the knot is to settle the body and mind; the deity of the knot is to construct meaning. During the Spring Festival, colorful folk customs such as ancestor worship, New Year's greetings, lion dances, and lantern hanging allow people to get out of the ordinary and trivial daily life and enter an extraordinary "extraordinary moment". This is not only a call to the return of Chinese sons and daughters to their hometowns, but also a spiritual baptism and renewal of the people, which contains unlimited spiritual interest. Let us follow the "Salute China" creative team of the School of Design and Art of China Academy of Art, feel the cultural essence behind the visual symbols, and understand the origin and meaning of traditional festivals.
Spring Festival is the Spring Festival in China and the Spring Festival in the world. Every festive season, the five continents celebrate together, laughing and singing. Spring Festival is a beautiful time to send blessings to the upcoming spring and pray for the future.
I wish you all a Happy Spring Festival, happiness and health!
—— Member of the whole troupe of "Salute China" of China Academy of Art
Title: Firecrackers welcome the New Year
Author: Xu Zhenting
Firecrackers were invented in China. Every New Year, the lights are brilliant, and the sound of firecrackers rises and falls, playing the prelude of spring for the earth. The crackling of firecrackers contains many good wishes. I wish you all a new year, "happiness and health, all the best, fun and hope, Huazhang Day new!" ”
Name of work: "Tou-kara Tora"
The handle returns to Yin, and spring returns to the earth. There is a tiger in the heart, and a fine sniff of the roses. I wish you all a prosperous and vigorous year.
Title: "Four Stars welcoming spring"
Author: Hu Chuan
Fulu Shouxi is the four star officials of the traditional Chinese folk belief, symbolizing health and longevity, happiness and happiness, auspiciousness and other meanings, reflecting the simple happiness concept of the people. At a time when global cultures are becoming increasingly intertwined, posters present this good wishes in a bilingual manner. In the poster design, the Chinese characters are combined with the English alphabet, and the effect of switching between Chinese and English in Jiju is realized through dynamic interpretation, so as to convey the good wishes of the Chinese New Year to the people of the world.
Title: "Ten Thousand Flowers Welcome the New Year"
Chinese tradition, every Spring Festival, fireworks will suddenly bloom, dazzling the sky. Meteor-like sparks fall from the sky, waiting for people to make wishes and welcome the good life of the new year. The work presents the dynamic effect of fireworks blooming through digital means, sends New Year greetings to everyone, and wishes everyone a new year of "happiness and well-being, and good luck".
Title: "Tiger Fu Linmen"
The work extracts the dynamic image of the tiger in yangjiabu's print "Town House God Tiger" in the Qing Dynasty, and adds to the atmosphere of the picture through the combination of simple lines and auspicious characters, and the embellishment of New Year elements such as peach blossoms, coins, and firecrackers. I wish you all good luck, happiness and well-being in the new year, all the best, and all the best.
Name of work: "2022 Tora Spring Spring"
Author: Li Haoxu
At the beginning of the Chinese New Year, many Chinese families will post couplets on their doorsteps to express their good wishes for the New Year. The work takes this as a source of inspiration, taking the harmonic sounds of "YinChun" and "Yingchun" to express the beautiful blessings and vision of ushering in the "Yin" year. Through the glyph changes between "Yin", "Spring" and "2022", the traditional custom of writing Spring Festival is revealed. I wish you all a happy new year, "welcome", "Yin", "win", "Win"!
Title: "Tiger Kites Welcome Spring"
The new year is also the beginning of the new year, the spring breeze is strong, if you look up at the blue sky, you can sometimes see brightly colored kites fluttering in the sky. Inspired by flying a kite, the work redesigns the image of the kite, and the paper kite wears a mother tiger hat, heralding the arrival of the Year of the Tiger and expressing good wishes and visions for the New Year.
Name of work: "Tora-tora Yoshigaki"
Author: Feng Kexin
Lantern symbolizes family reunion, career prosperity, red fire, while symbolizing happiness, light and vitality, with upside-down persimmon abstraction as a physical lantern, not only express the auspicious meaning of hanging lanterns on the occasion of the New Year, "good persimmon pouring" harmonic sound "good things to", wish everyone a good New Year everything is good, good things into pairs!
Title: "Tiger Haunting New Year"
Author: Feng Kexin Li Jing
The abstract design of the Yinhu zodiac, the use of linear cutting and rich color elements to make the overall picture vivid and powerful, embellished with high-speed rail, crane, gongs and drums, dialog boxes and other elements, adding a sense of New Year atmosphere, and contains the year of the tiger and Hoo corresponding to the harmonic stem. The Year of the Yin Tiger wishes everyone a living tiger, and the tiger and tiger are full of wind.
Title: "Fu Hu Welcomes the New Year"
Author: Guo Fengqiao
In Han folk culture, on the first day of the Chinese New Year, people wear new clothes to meet the auspicious day of the New Year, so as to ward off evil spirits and eliminate disasters and welcome new blessings. Based on eastern culture, the poster is inspired by the custom of "wearing new clothes" and presents the traditional customs of contemporary lifestyles in a vivid and interesting form. The five Fuhu are dressed in various new clothes, representing the New Year and the new atmosphere. It means that the old year is removed from here, and the next year is replaced by a new year.
Title: "The Tiger of Bliss"
When we celebrate the Chinese New Year, it is also a time for friends and family to get together. People often say, "Friends come from afar, and they are happy." Because "tiger" is homophonous with "hu", it is named after the auspicious Yin tiger "Bu Yi Le Tiger" and presents it as a dynamic expression with game fun. "Bu Yi Le Tiger" wishes everyone to be able to gather with family and friends to celebrate the Spring Festival on the occasion of the arrival of the Year of the Yin Tiger.
Name of work: "Ligature Chinese Year"
Author: Xu Qianya
Ligatures are special Chinese characters, such as Zhao Cai Jin Bao and Ri Jin Dou Jin, which combine characters with meanings through splitting and reorganization. From this association, "New Year auspicious" can also be expressed in the form of ligatures, in the design, the common New Year idioms such as Wishing you prosperity, smooth sailing, peace and joy, great exhibition and hongtu, etc. are re-disassembled and spelled, so that people can see the ligature through the side of the head associated with the relevant idioms, adding fun and also bringing good wishes for the Chinese New Year.
Name of work: "2022"
The new year is 2022. The poster uses the digital "2022" as a design element for abstract extraction and interpretation. The dynamic presentation of the poster is a metaphor for the newly rising sunrise, and the beautiful colors such as red, pink and gold are selected on the color matching, reflecting the youthful and active atmosphere, thus showing the new atmosphere and new style of 2022.
Title: Happy Spring Festival Hangzhou! 》
Author: Li Siyao Qian Jiahui Huang Senrong
The works select ancient and modern representative Hangzhou buildings: Leifeng Pagoda, Gongchen Bridge, Twin Towers, Olympic Sports Center, Global Center, and the Three Pools of The Moon That best represent the geo-culture of Hangzhou City, and express the positioning of Hangzhou's new Internet city by stylizing the shape of these buildings, giving young and energetic colors and cheerful dynamics. Combined with the flat graphics representing the elements of the New Year, it shows the state of Hangzhou City rejoicing in welcoming and blessing the New Year. As a microcosm of Hangzhou's culture, the main body of the dynamic poster, the Three Pools Moon Printing Moon, represents Hangzhou to convey the blessings of a happy Spring Festival to the world.
Title: "Tonight Together"
Author: Chai Yuwei
The temple fair is a Chinese folk custom, and the poster is intended to depict the lively scene of the temple fair during the Spring Festival through narrative patterns, presenting the joyful atmosphere of people gathering together and celebrating together. The design uses an anthropomorphic techniques, in which young tigers dressed in traditional costumes walk through the streets and workshops, watching juggling, tasting food, meeting friends, and spending the evening together. Green tile red walls, lanterns hanging high, the sound of firecrackers, a lively scene. Surrounded by auspicious clouds, the white tiger, which is one of the four spirits of ancient China's heavens, came by the clouds, implying that the tiger is blessed to come to the gate and send blessings to the evil in the new year.
Name of work: "Kiga Shushun"
Author: Qi Ye
In the folk, New Year paintings and door gods are also called "happy paintings", and in the old days, folk popular to paste New Year paintings indoors and post door gods on households to express the auspicious new year and drive away evil and auspiciousness. Taking the traditional New Year painting as the expression method, it integrates the classic New Year painting images such as "a group of harmony", "harmony and two immortals" and "five sons of tianguan" into one, reflecting the traditional Chinese hehe culture, which not only symbolizes the strong cohesion and affinity of Chinese culture, but also indicates the harmony of today's society, and expresses part of the thinking on oriental culture and oriental philosophy. The poster adds tiger head hat elements to innovate character costumes, integrates traditional forms with modern language, and hopes that everyone in the Year of the Tiger will be happy and reunited!
Title: "Fu Lai Run"
The picture takes the traditional Chinese image of "Shangshan Tiger" as the main body, integrates the star orbit elements to reflect the theme of "Fulai Operation", and wishes everyone everything in the Year of the Tiger in 2022, step by step, and good luck.
Title: "Tiger Tiger Shengwei"
Author: Xu Yishan
"A hundred beasts roar and the wind blows, and all things in heaven and earth are born together." The design combines the image of Yinhu with the structure of Taiji Bagua, reflecting the law of symbiosis of all things and the unity of heaven and man, implying that all things are endless and changeable. I wish you all a new year of tiger and tiger vitality, auspicious year of the tiger, tiger luck hunt, tiger roar!
Title: "The Year of the Tiger"
Author: Yin Wenqi
2022 is the Year of the Tiger in the Chinese lunar calendar, as one of the zodiac images loved by Chinese people, the tiger has a unique temperament of bravery and might, noble and majestic. When it comes to tigers, what comes to mind is the distinctive pattern, so the poster integrates the tiger pattern with the four characters of "Year of the Tiger", so that the font is shaped like a tiger pattern, and the smooth lines are also full of calligraphy. In the dynamic presentation, the poster hangs and falls like a Spring Festival, aiming to convey the atmosphere of the New Year Festival, wishing everyone a tiger in the Year of the Tiger and a new source of new ideas.
Title: Spring Jubilee
"Lanterns and flowers help spring", every year during the Spring Festival, people will hang lanterns symbolizing the meaning of reunion to create a festive New Year atmosphere. "Spring Jubilee" symbolizes the happiness and auspiciousness of the New Year, and the combination of lanterns and the Chinese character "Spring Jubilee" conveys a lively atmosphere and presents the cultural charm of the East.
Title: "Fu Hu Lingyun"
Author: Ying Youyou
In the picture, the tiger is riding on the auspicious clouds and landing in Hangzhou, surrounded by beautiful scenery. In the distance, the Leifeng Pagoda is hidden in the light of green leaves, and someone on the Su Causeway holds up an oil-paper umbrella to admire the swaying lotus flowers on the lake; nearby, someone supports a boat through the lotus leaves, and inadvertently encounters the white three pools reflecting the moon. Fu hu lingyun, with traditional shadow puppetry as a means of expression, "tiger to" that is, "fu to", I wish the people of Hangzhou in 2022 happiness and beauty are always accompanied, auspicious and full of the Year of the Tiger!
In traditional Chinese culture, because of the harmonic sound of "persimmon" and "thing", the cute image of persimmon is given the connotation of auspiciousness and victory in all things. Use the images of persimmons, peanuts, flowers, lotuses, and lotuses to express the blessings of good things happening, everything going well, and good things happening continuously. I wish you all a smooth 2022 and a success!
Author: Shishi Iron Bar Studio
Shaanxi folk embroidery is widely popular in rural areas, and its style is simple, the color is bright, the thread is thick, the stitching method is unrestrained, and it has distinct local characteristics. The animal image in the embroidery is particularly vivid, its outer outline is simple, the expression and pattern sewn with colored threads are very exquisite, and the clever little tiger means that everyone in the new year is "alive and well"!
New years have been added, and spring has filled this mountain and river. Even though there are thousands of mountains and rivers, only thoughts continue. On the occasion of the Spring Festival, overseas students of the China Academy of Art sent back a blessing video: Happy Spring Festival! Celebrate the festival all over the world.
Special thanks: Teacher Wang Dongling
The year of the tiger is auspicious
The source | The School of Design and Art
Instructor | Liu Chaoqun Xu Zhenting Li Jie Lang Qing Wang Xiaoding
Video | Hu Chuan, Li Haoxu, Qi Zeyu
Editor| Xu Zhenting Pang Yang Fang Wenyi Xu Qianya Xu Xintong
Review | Ding Jianfeng and Liu Chaoqun
Producer: Propaganda Department of the Party Committee of the China Academy of Art
Press Center of China Academy of Art
CAA Fusion Media Studio