Chinese New Year's Eve early in the morning, "The Year of the Tiger Is Happy to See, Happy and Happy 2022 Fujian New Year Happy Night" was on Weibo hot search, and the topic #Inheritors of ShaXian ranked top3 in the total hot search list;
And the night before, #Ayunga This world so many people infective # Weibo hot search main list 24, # Li Xiang Wonderland in the interpretation of spring day # Kuaishou main list 14, triggering a hot discussion on the whole network "This Spring Festival Gala is very Fujian", "I haven't seen enough to end" "I feel that I can repeat it many times"...
This Spring Festival, the Fujian Spring Festival Gala with warm greetings and strong Fujian flavor, high-profile out of the circle!
For more young Fujian viewers, this may be the first time they realize that "Fujian's cultural output can be so fun." In the discussion area, some netizens said that "the show is too funny, the three dogs and Shaxian snacks dream linkage!" Some netizens also sighed, "The big New Year's Day, I miss the taste of my hometown."
"The Heirs of Shaxian County" tells the story of the inheritance between two generations of Shaxian snack industry operators. Shaxian snack script kill? Live streaming with goods to sell duck leg rice? Innovative flavor macaron steamed dumplings? These absurd "Shaxian joint names" have been comedic in this sketch, and many viewers who have deep feelings for Shaxian snacks will smile. This is a sketch that only Fujian people can make, but it is also a work that the national audience will "understand" after watching it, because Shaxian snacks have long gone out of Fujian and are famous throughout the country.
In fact, far more than that, each program of the 2022 Fujian New Year Happy Night has a strong Fujian characteristic, bringing together the folk customs of the eight Fujian lands, which is an evening party that only Fujian can do. After the program was broadcast, some viewers described this Spring Festival Gala as "no urine spots throughout the whole process.". This time, the entire director team gave up the traditional spring festival studio stage shooting method, extended the stage to 15 scenes in 9 prefectures and cities in Fujian, and played the "cinematic Spring Festival Gala".
The traditional Spring Festival Gala copywriter, please write a writer. This year's Fujian Spring Festival Gala, invited screenwriter Zhang Ke. Zhang Ke used the theme of "Foreign Son-in-Law Entering Fujian to Seek Happiness" to connect the Spring Festival Gala, telling the story of what a foreign son-in-law saw and heard when he returned to Fujian for the First New Year. There is a plot, there are ups and downs, there are emotions, it is a complete story. After watching the program, some viewers said, "Other Stations can still understand when they change stations, but fujian Spring Festival Gala can't pick up when they change stations and come back."
What surprised the director group was that the most popular program after 00 was actually "Dou Hai", which showed the traditional chest dance of southern Fujian. For no other reason than the tall, stout dancers on the show attracted them. In fact, in the traditional chest-slapping dance of southern Fujian, the performers are often a group of big-bellied Aber, but "Dou Hai" makes it younger. In the show, there is a scene where an actor is wet by the waves and falls on the boat, and many young female viewers see it and say bluntly: "I want to go over and comfort him!" ”
The post-95s and post-00s who have gradually become the mainstream of society, what kind of Spring Festival Gala do they want to see? The answer is actually quite simple. For this generation of independent and individualistic people from childhood, "the big New Year's Day, don't give me a lesson." This year's Fujian Spring Festival Gala has both rap and street dance, as well as National Style Dance, traditional opera, and emerging sketch comedy. "You have brought the Nanyin and Fujian opera stills to the stage as they are, and it is difficult for young people to accept it at once," Chen Sheng feels, and the mission of the mainstream media is to build a bridge between traditional culture and young people, "first let them be interested in this thing, and then it is possible to attract them to understand."
In the singing and dancing program "Ordinary Guide to the World", the Fujian Spring Festival Gala combines the elements of Nanyin and Fujian opera into rap and street dance, conveying a calm and comfortable "ordinary people's attitude to life". At a time when society has an increasingly strong sense of crisis in traditional culture, how to pull the attention of young people back is a proposition that every place urgently needs to crack. In the eyes of the director group, the Fujian Spring Festival Gala is doing such a local attempt, "Our goal is to first give Fujian young people chicken blood, so that they can see that their local culture can be so fun."
The director team hopes that the Year of the Tiger can become a new starting point for Fujian's "Fu Culture" to set sail. Is there culture in Fujian? What is "Fu Culture"? What kind of people are Fujian people? All these questions are like a small knife poking into the hearts of every media and cultural worker in Fujian. Chen Sheng's answer is firm, Fujian has a long history and rich and diverse culture. But it is also precisely because of diversity that to some extent, it has also caused the "blockage" of the spread of fujian traditional culture.
Fujian is a large dialect province, the variety of even to "neighboring villages different sounds", northern Fujian, southern Fujian, eastern Fujian, western Fujian, have distinctive traditional culture, to integrate together, it is not easy. Chen Sheng regarded this Spring Festival Gala as a bold attempt to spread and break the problem of "Fu Culture", "My idea is that to break down barriers, we must break the original program, make content that young people like and have aesthetics, let young people see it first, and then let young people fall in love with it."
And what exactly is "Fu Culture"? Chen Sheng feels that there are many answers to this question, whether it is local artists or media people, they will continue to grope in the process of dissemination, it can be an art form that has been passed down from generation to generation, it can also be the spirit of Fujian people who love to fight and dare to win, and it can also be the family feelings of Fujian people who have fallen leaves and returned to their roots.
The last program of the 2022 Fujian Spring Festival Gala is the Fujian Chinese from all over the world singing "New Love Fights to Win", when the Fujian people living all over the world sing the sentence "Must break out of the good reputation and listen to the world" in front of the camera, the Fujian spirit of the program has also reached the highest flashpoint, and the interpretation of "Fu Culture" is also vividly displayed in the 80-minute precipitation.
Blessed are Fujian! Happy Year of the Tiger, rejoice!
Source: Fujian Provincial Radio, Film and Television Group Satellite Television Center
Editor: Wang Ying
Review: Tang Zhengyu, Duan Shengqi