Tokyo, January 30 (China Daily) -- In order to bring the auspicious and festive Spring Festival to Japan and send a New Year greeting to overseas Chinese and Japanese friends in Japan, from January 30 to February 1, a promotional video for the Spring Festival Gala will be played on the outdoor screen at the Shibuya Intersection in Tokyo, and cultural envoys dressed in traditional Chinese costumes will present the local people with the Chinese character "Fu" written by calligraphers to introduce the Chinese Spring Festival culture and customs to the Japanese society. The event was hosted by the Asia-Pacific Station of China Central Radio and Television Corporation, and the organizers look forward to letting the people living in Japan feel the beauty of the Mountains and Rivers of China and the peace and beauty of the Chinese Spring Festival through the beautiful Chinese picture in the promotional film of the Spring Festival Gala.
It is reported that this is the first time that the Chinese media have carried out activities in Japan to send "blessings" and introduce the Spring Festival culture. Shibuya Junction is a landmark in Tokyo and is the most crowded intersection in the world. Starting from 8:00 a.m. local time on the 30th, the big screen at the Shibuya intersection rolled and played the Spring Festival Gala promotional video of the main station, the festive New Year overture, the warm Spring Festival scene, and the magnificent beauty of Shenzhou, attracting passers-by to stop and enjoy frequently.
At the scene of the event, Renmei Noborizaka, a member of the Japanese Hanfu Society dressed in green Chinese traditional costumes, said that watching the Spring Festival Gala and sending blessing characters made us more deeply appreciate China's unique cultural heritage. Luo Yuquan, director of the Chinese Cultural Center in Tokyo, said that through the word "Fu", the Chinese people's good wishes for loving a happy life and wishing for world peace contained in the Chinese New Year culture are expressed, which is common with the Japanese people's prayer for peace. Calligraphers in Japan often say that the word Fu symbolizes auspiciousness and inherits the essence of Chinese national culture, and when the New Year arrives and the blessing arrives, we in Japan and China can also feel the strong Taste of the New Year overseas.
The Spring Festival Gala (hereinafter referred to as the "Spring Festival Gala") of the Central Radio and Television Corporation is a comprehensive television evening held by the Central Radio and Television Corporation on the evening of the lunar Chinese New Year's Eve every year to celebrate the Lunar New Year. One of the most watched TV shows in Chinese mainland, Spring Festival Gala has been running since 1983 and was certified as the world's most watched TV show by The King's World Records in 2012.
According to the organizers, the 2022 Spring Festival Gala will be the 40th Spring Festival Gala. This year's Spring Festival Gala will be broadcast live at 8:00 p.m. Beijing time on the Chinese New Year's Eve night of the lunar calendar on January 31, bringing the warmth of the festival and the blessings of the New Year to the global audience.