In the past 2021, it is undoubtedly a watershed for the new energy market. Some low-end, cost-effective brands have gradually disappeared from the edge of the industry, but the high-end luxury car market continues to rise. Among them, the most prominent performance is Tesla, with full-year deliveries reaching 321,000 units, an increase of 133% year-on-year. In contrast, BMW, a traditional luxury brand, also achieved 69.6% growth on the new energy track, selling more than 48,000 new energy vehicles in the whole year. As for the new energy models of Chinese brands, the new car-making models for high-end consumer groups are the main growth points. The top three new car companies in terms of sales volume will increase their new deliveries by more than 100% year-on-year in 2021.
It can be seen that under the trend of consumption upgrading, more and more consumers choose high-end new energy vehicles. Most of the high-end new energy vehicles on the market are often only nominally "high-end", although they have the price of high-end models, but the phenomenon of mileage anxiety, imperfect intelligent configuration, immature processing technology and so on is still relatively common, and the use value is far lower than the price.
In fact, in addition to the new forces of car manufacturing and traditional luxury brand cars, domestic traditional car companies have also begun to lay out high-end new energy products. Different from the new car-making forces or traditional luxury brands, The traditional Chinese car companies that have been deeply involved in the domestic market for many years have stronger market insight and are more aware of the fundamental needs of users, and with the help of new technologies, they have created models with excellent comprehensive performance, meeting user expectations, having the advantage of being a latecomer, and subverting the status quo of the market.
For example, the Wei brand Mocha DHT-PHEV, which has opened pre-sale, has a pre-price of 299,000 yuan for the 0 anxiety smart version and 315,000 yuan for the 0 anxiety performance version, which does not have the mileage anxiety problem that is common in the new power models of car-making, and the intelligence is at the first-class level in the industry, which undoubtedly redefines the high-end new energy vehicle in the 300,000 yuan range and opens the new comfort of "0 anxiety smart electric".
01.
The birth of smart DHT is subversion
It is mentioned that the luxury market is often dominated by foreign brands, but with the continuous breakthrough of domestic brand technology, the emergence of Mocha DHT-PHEV has not only redefined luxury intelligent new energy models, but also proved that traditional car companies can also have a new revolution.
Whether it is foreign high-end or domestic independent high-end new energy products, the most criticized is undoubtedly "endurance anxiety", "high travel costs" two major problems, even Tesla is facing the controversy of insufficient battery life, and Mocha is using the intelligent DHT system to easily and effectively solve pain points, bringing users "0 anxiety" travel solutions.
The intelligent DHT system is independently developed by Great Wall Motors, which is an important breakthrough in the field of new energy for Chinese brand vehicles, and is an oil-electric hybrid system with the characteristics of high integration, high efficiency and multi-mode drive. Simply put, it can provide strong power performance while achieving pure electric city mobility, and can ensure long-distance travel with extremely low fuel consumption. In the face of different car environments, the cost of car use and travel time cost can be minimized. Of course, you can also enjoy the relevant preferential policies given by the state to new energy vehicles, and you can get more in one fell swoop.
Mocha DHT-PHEV 0 Anxiety Performance Edition, with a maximum power of 355kW and a peak torque of 762N·m, can enable the vehicle to complete 0-100km/h acceleration in 4.8s, and the power performance far exceeds that of new energy models at the same price. In contrast to the ideal ONE that is currently performing well in the market, Mocha DHT-PHEV undoubtedly leads the 300,000-level new energy market.
Of course, the advantages of smart DHT are not limited to strong power performance, but in the "0 anxiety" and "low cost" of using cars. At present, many new energy models can achieve pure electric transportation, but the nominal pure electric mileage is generally around 100km, to ensure that daily pure electric travel, it is necessary to charge frequently, bringing unchanged to users. Mocha DHT-PHEV is equipped with a 39.67kWh high-energy density battery pack, which can provide 204km ultra-long pure electric mileage for 0 anxiety smart edition models, which means that daily urban travel, users do not need to consume fuel at all, to achieve low-cost, low-carbon pure green travel, such as short daily commuting distance, and even achieve "one charge a week".
In pure electric mode, the Mocha DHT-PHEV 0 Anxiety Smart Edition provides a 204km ultra-long pure electric cruising range.
When it is necessary to travel long distances, the engine equipped with a thermal efficiency of up to 38% in the Mocha DHT-PHEV 0 Anxiety Smart Edition shows a strong advantage, thanks to the high efficiency of the intelligent DHT system, the car's fuel consumption is only 5.55L/100km (WLTC working standard), and the cruising range is more than 1000km when fully charged.
When traveling long distances, it achieves a long cruising range and reduces the fuel consumption of the WLC to 5.55L/100km.
Pure electric mileage is long, and the fuel consumption of dry electricity is low, which not only compresses the cost of the car to the greatest extent, but also realizes the "zero anxiety" of travel. In contrast, the pure electric mileage of the ideal ONE is only 148km, and because the ideal ONE adopts a series hybrid scheme and the engine efficiency is only 34%, the fuel consumption is much higher than that of the Mocha DHT-PHEV, and the maximum cruising range is only 813km. Whether it's short-haul all-electric, long-haul range, or fuel economy, mocha DHT-PHEV surpasses the ideal ONE.
Comprehensively, with the blessing of intelligent DHT, the comprehensive performance of the power system of Mocha DHT-PHEV not only far exceeds the same level of models, reaching the first-class level of the current industry, but also its "low cost" and "zero anxiety" characteristics, which has achieved a precise blow to the pain points of domestic new energy vehicle users, and also endowed the new era connotation of new energy models - this is the current new energy technology route that is more suitable for domestic users' car habits, lower cost and more convenient to use.
02.
"Wei Xiaoli" is time to change to "Wei Xiaoli"
For a new energy vehicle, it also needs to have enough "intelligence". When it comes to intelligence, perhaps everyone will think of the new forces of car manufacturing, in fact, traditional car companies can also create high-end intelligent cars.
Mocha DHT-PHEV is another masterpiece of traditional car companies in the face of the tide of intelligent technology, the car is equipped with a series of high-end intelligent configurations with the help of coffee intelligence, forming three major technology sectors of intelligent driving, intelligent cockpit and intelligent service, seamless docking of a variety of travel scenarios.
The NOH Intelligent Pilot Assisted Driving System equipped with mocha DHT-PHEV is specially developed for high-speed driving scenarios. The system can protect the user's travel safety in different high-speed road environments with a high probability of accidents and a greater degree of accident injury, and realize the original intention of the development of the intelligent pilot assistance system.
In daily life, the system can also provide users with a perfect intelligent car experience, providing a variety of functions such as integrated parking, remote control parking, track reversing, transparent chassis, etc., to solve the pain points of users parking in narrow parking spaces, narrow roads and other pain points, giving all-round driving assistance support, so that users can enjoy a safe and reliable smart car life.
It is worth mentioning that in the smart car test just released by the domestic media, Wei brand mocha ranked first with a score of 77.64 points, and the second place is the intelligent benchmark of the new domestic car-making forces - Xiaopeng P7, which shows that the "Wei Xiaoli" that domestic consumers think of when talking about intelligent cars is time to change to "Wei Xiaoli".
The cockpit of the MOCHA DHT-PHEV can bring users an immersive and intelligent driving experience. AR-HUD augmented reality head-up display, 9.2-inch color LCD instrument, 14.6-inch touch HIGH-definition display, 9-inch touch panel screen constitute the sky dome central control four screens, AI intelligent facial recognition and growable voice system to achieve efficient communication between people and vehicles, so that the vehicle is no longer a cold means of transportation, but a caring intelligent car person, leading the intelligent era of interconnection experience.
Mocha DHT-PHEV not only has intelligent hardware configuration, but also provides a full range of intelligent services, allowing users to obtain a quasi-luxury car experience. Including smart refueling, smart parking, smart maintenance, smart loss determination, driving service, gold medal technician, intelligent customer service and other services, just like the 7× 24 hours always online "car butler".
The completely intelligent hardware and software configuration makes the Wei brand Mocha DHT-PHEV from the hands of traditional car companies have an intelligent experience that is not at all inferior to the new forces of car manufacturing and comprehensively wins over traditional luxury brands. This makes Mocha DHT-PHEV in the wave of intelligent change, so that "high intelligence" is no longer the exclusive property of new car-making forces.
03.
Make the interior exquisite to be called "real luxury"
For a product that directly hits the 300,000 high-end new energy market, only battery life and intelligence are not enough, and the more important significance of Mocha DHT-PHEV is that it also makes the luxury of the new era fully landed.
Through excellent design, high-end materials and good craftsmanship, Mocha DHT-PHEV interprets light luxury in line with modern aesthetics. In particular, the use of diamond cutting technology and unique shape of the crystal electronic barrier has played a finishing touch to the luxurious and exquisite atmosphere created in the car.
In order to create a high-end driving texture, the MOCHA DHT-PHEV adopts seven NVH mute technologies, which can suppress noise and vibration in all aspects of the vehicle. In order to provide users with an immersive luxury experience, Mocha DHT-PHEV also provides a series of configurations such as AI facial recognition, HARMAN INFINITY sound, and exclusive fragrance system.
Summary: It is not difficult to see that the entry of Mocha DHT-PHEV has opened up a new new energy track of "0 anxiety", "low cost" and "high quality", which is not simply to become the most competitive spoiler in the luxury new energy market, but to make China's traditional car companies transform from followers of the industry into subversives of the industry. This attitude is also a good start for mainland car brands to tear off the "cheap" label, and the future of Mocha DHT-PHEV is quite promising.
Text | Wave
(This article is the author's personal opinion only and does not represent the position of DearAuto.) )
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Mr. Li Guoyong of Guangdong Green Law Firm