One more day, the Year of the Tiger is coming.
The old people all say that every year of the tiger is a year of good luck, because "tiger" and "luck" are harmonious!
In order to welcome the happy year, car companies have launched the New Year fancy marketing. Among them, Dongfeng Nissan Venucia's "Tiger Tiger V, New Year Pet Powder Activity" is particularly eye-catching.
In addition to providing a new year car purchase package for Tiger Tiger V, the warm Dongfeng Nissan Venucia also joined hands with the Hippocampus Photo Studio to send users a surprise "Chen Powder New Year Hippocampus Family Portrait Shooting".
The idea of being able to pick up a new car during the Spring Festival and send a carefully photographed family portrait to your family is really heartwarming.
Dongfeng Nissan Venucia brand New Year pet powder activity
Haikou Venucia big V owner Hippocampus family portrait shooting
In fact, since returning to the Dongfeng Nissan system for more than a year, venucia's evolution has been obvious to all. Not only the new model Dongfeng Nissan Venucia V has received rave reviews, the monthly sales of the brand continue to exceed 10,000; the marketing and service activities that have introduced new products have also continued to resonate with a new generation of users and seize the minds of young people.
Kung Fu Automobile noticed that at the Guangzhou Auto Show last year, at the same booth and the same press conference, Dongfeng Nissan's Japanese product brand and Venucia brand appeared at the same time.
When Gao Guolin, vice president of Dongfeng Motor Co., Ltd. and deputy general manager of Dongfeng Nissan Passenger Vehicle Company, spoke, the two exhibition cars on the left and right sides were particularly eye-catching. They are the first e-POWER model in China and the Dongfeng Nissan Venucia V. They represent the latest progress under the synergy effect of Dongfeng Nissan's dual brands, and the weight of this blockbuster new car of Venucia Big V can be seen.
Undoubtedly, Venucia Big V is not only the beneficiary of the synergy effect of Dongfeng Nissan dual brand, but also the leader under the synergy effect of Dongfeng Nissan dual brand.
As the saying goes, there is a tiger in the heart, and it sniffs the roses.
In the view of Kung Fu Automobile, it is precisely by virtue of the continuous evolution of products, marketing and services, with "creativity" and "warmth" with young users "the same frequency resonance" venucia, mastered the traffic password of the car market, more and more become tiger V, promising.
Tiger in the heart: embrace users with hard-core product strength and cutting-edge posture
In today's car market, the competition is fierce, and we no longer need to render more.
In the cruel competition, the key for car companies to stand out is to come up with two magic weapons to "catch" users in an instant. This is the product strength of hard-core innovation, and the cutting-edge attitude of actively embracing users.
As the pioneer of Venucia's campaign to rejuvenate, Dongfeng Nissan Venucia Big V has accurately grasped the two and successfully "resonated" with the new generation of users. In the view of Kung Fu Automobile, in the past year, Venucia's "heart has a tiger" has been vividly reflected in the product strength of Dongfeng Nissan Venucia Big V.
For example, in terms of design, Dongfeng Nissan Venucia Big V uses the latest wind design to poke the "cool point" of the new generation of users for the first time to meet the aesthetic needs of "Yan Control" and the demands of young people "Big V to be handsome".
The length/width/height of Dongfeng Nissan Venucia Big V is 4562/1917/1625mm, and the wheelbase has reached 2700mm, which is quite competitive in the same level. The drag coefficient as low as 0.30Cd and the 1.18 aspect ratio of the same level lead bring a sharp posture to the Dongfeng Nissan Venucia big V.
Coming to the car, the breath of fine "wisdom" is even more overwhelming, satisfying the excitement of the back waves: "big V to be dazzling" and "big V to be cool".
Among them, the 24-inch integrated large combined screen, 64-color aurora atmosphere lights and racing-style zero-gravity surround seats instantly release our driving desire.
In addition, Dongfeng Nissan Venucia Big V is equipped with V-Link Nebulas Intelligent Connection System, which is fully equipped with car interaction and intelligent voice, and cooperates with iQiyi video, QQ music, sing bar APP and other rich software ecology, so that the journey is no longer boring.
In terms of active safety, Venucia V-Pilot intelligent driving assistance, full-speed domain automatic follow-up, 540-degree surround view image and transparent chassis and other rare configurations are also readily available.
It is also with the strength of these hard-core innovative products that Dongfeng Nissan Venucia V successfully captured the attention of a large number of new generation users at the beginning of its debut.
Of course, as a cutting-edge model for young and ZAO, the V-Force Creators, the team behind Dongfeng Nissan Venucia Big V, are also worthy of attention. With the support of Dongfeng Nissan's strong R&D system, this group of post-90s generations have been able to completely create a product that belongs to a new generation of users from the perspective of a new generation of users.
It can be said that it is precisely because Dongfeng Nissan Venucia has begun to adopt a cutting-edge posture of actively embracing users from the source of product research and development, coupled with the new car naming activities created with young people, Dongfeng Nissan Venucia Big V has truly achieved "one hit and red" and successfully gained the favor of a large number of new generation users.
The data shows that since the listing of Dongfeng Nissan Venucia Big V, monthly orders have continued to be more than 10,000 vehicles, with the top match accounting for 30% and the high distribution exceeding 40%. The sales growth of Dongfeng Nissan Venucia Big V has also successfully led to an increase in sales of the entire car series, leading Venucia to enter a high-quality upward channel for "V-shaped" development.
Sniff the roses: Companionship is the longest confession of affection
As the saying goes, companionship is the longest confession of affection. After successfully "catching" users, how to better accompany users in the long product life cycle has become the foothold for Venucia brand to achieve "breaking the game".
In fact, as early as 2020, Venucia released the "One Heart, One Peer" service brand, launched the "three major service guarantees, three major service actions, and six service commitments", strengthened the refined service management of the whole chain, and comprehensively upgraded the user service guarantee system.
After returning to the "mother" of Dongfeng Nissan last year, Venucia services have been upgraded and fully empowered. Including "One Fun Service Month", we continue to carry out three major service actions of "on the side", "on the road" and "on the front line", face-to-face communication with car owners, in-depth front-line problem solving, and further strengthen user links.
Among them, the "Old Yellow Hotline" pioneered by Dongfeng Nissan Venucia is particularly eye-catching in the industry.
As a platform for car executives to face car owners directly, the "Lao Huang Hotline" provides a series of service commitments such as 1-hour response, exclusive follow-up, 24-hour solutions, and 24-hour special duty, providing "reassurance pills" for users.
It is also through this innovative direct, efficient and rapid solution that Dongfeng Nissan Venucia has greatly enhanced the user's sense of trust and sense of gain.
It not only enhances the satisfaction of users, but also further enhances the "temperature" of the brand, and infuses the warm companionship into the brand experience in a silent way. This is the other side of Dongfeng Nissan Venucia's "heart has a fierce tiger" - "sniffing roses".
Big V Alliance, innovation to create a "new fulcrum" of heart-warming competitiveness
Dongfeng Nissan Venucia Big V can be recognized by the market, in addition to the product, service and other aspects of the renewal, its innovative use of the "three-dimensional pet powder model", but also deeply triggered the resonance of the new generation of users.
As Thomas Kolopolos wrote in "The Circle Effect": "In the face of the strong rise of the group, only by understanding the business logic of the main consumer force and knowing how to get closer to this generation of young people can the future business succeed." ”
Therefore, at the Guangzhou Auto Show last year, Dongfeng Nissan officially announced the establishment of the official owners club of Venucia - the Big V League. Dongfeng Nissan Venucia big V owners became the first batch of users. In the future, the Big V Alliance will be open to all venucia models and continuously broaden the "circle of friends".
This also means that the Venucia brand has discovered another "new fulcrum" to create a warm competitiveness.
Unlike ordinary riders' clubs, big V league is not just an interest group that organizes events on a regular basis and distributes benefits from time to time. In the view of Kung Fu Automobile, the innovation of the Big V League can probably be summarized by "new" and "heart". Specifically, it is "more novel" and "more heartfelt".
This can be glimpsed from the "wild hope" of the Big V League. Dongfeng Nissan Venucia hopes to encourage everyone to create value based on common ideas and achieve a win-win situation through the concept of "everyone is a VIP".
To put it more simply, the Big V Alliance is actually a unique ecological aggregation of car owners. Car owners of different circles can find "friends" here, such as through movies, camping, etc., to create opportunities for everyone to connect.
What is more noteworthy is that Dongfeng Nissan Venucia also sincerely provides co-creation funds for the riders' associations to help establish car clubs in various places in the most social way of young people.
Taking the launch of the "Tiger Tiger V New Year Pet Powder Activity" before the Spring Festival as an example, Venucia innovated to create a "blind box pet powder". Launched such as the New Year of the Tiger skin, the cute version of the tiger WeChat emoji, the Year of the Tiger WeChat red envelope cover and other peripherals. Give young people a youthful personal attitude of "being your own big V".
In addition, we also provide experiential activities including "Chen Fan New Year Hippocampus Family Portrait Shooting" to create a warmer atmosphere for users when the Spring Festival arrives. As soon as this activity was launched, it immediately set off a boom, especially the enthusiasm of young users for hippocampus family portraits, which became a new way of playing festivals that was hotly discussed online and offline.
In fact, before and after the Spring Festival, all car companies are holding car owners care activities. But Kung Fu Auto believes that in the world of houlang, in addition to offering traditional preservation projects, the key is to bring young users a thrilling moment.
The reason why Dongfeng Nissan Venucia's "Tiger Tiger Life V New Year Pet Powder Activity" broke through is that the "novel" gameplay of the hippocampus family portrait brings "warm hearts" and can reach the hearts of Generation Z. The Big V Alliance has become a spiritual "fulcrum" during the Spring Festival, connecting young people with their families, and integrating "the confidence of showing the big V" with the "sense of family reunion ceremony for the New Year".
According to Kung Fu Automobile, in the future, Dongfeng Nissan Venucia will also hold a national owners' conference, watch popular movies, outdoor camping, etc., reflecting the advantages of the Big V Alliance in creating strong interactive experience marketing, and seizing the minds of the younger generation of users with "more innovative activities and more heartfelt content".
In the view of Kung Fu Automobile, today's Big V Alliance is the figurative continuation of the service concept of "one heart and one peer" proposed by Dongfeng Nissan Venucia. This is a more "new" form of user ecology, but also a warmer "heart" and more innovative user operation sample.
Undoubtedly, the Big V Alliance provides a "new fulcrum" for Dongfeng Nissan Venucia pet fans, and also provides a "new fulcrum" for young users to play together. Big V and the electric intelligent "new species" that Dongfeng Nissan Venucia will launch in the future are like levers, with this "new fulcrum" to pry a new round of demand in the car market.
This is the secret of Dongfeng Nissan Venucia to master the traffic code of the car market, and it is also a "new starting point" for continuous forging stronger competitiveness.
Kung Fu Shooting: Tiger Tiger V is promising
Looking back on the past year, after returning to the Dongfeng Nissan system, under the empowerment of the synergy effect of the two brands, Venucia has accelerated the renewal of the brand with venucia big V car and big V league.
Venucia brand is the pathfinder of Dongfeng Nissan's intelligence and electrification, and also a "sharp knife" for Dongfeng Nissan to explore the young market. 2022 will be a key year for Dongfeng Nissan Venucia.
On the occasion of the arrival of the Year of the Tiger, from the hot sales of big V to the "Tiger Tiger Life V New Year Pet Powder Activity" of the Big V League, we heard the rapid footsteps of the transformation period of Venucia "Why not groan and xu xing", and we also saw the heroic posture of "Tiger Tiger Life V to the Future".
"The heart has a fierce tiger, smell the roses", Venucia brand tiger roar forward, promising.