In 2021, the consumer electronics industry continues to flourish. During the year, I Love Audio Network conducted exclusive interviews with 17 well-known companies in the consumer electronics industry, covering batteries, sensing modules and haptic AI solutions, brands, factories, voice interaction, wireless technology, component semiconductors, VR, power management chips, Bluetooth audio SoCs, market analysis agencies and other fields.
These 17 well-known enterprises are Ewell Lithium Energy, Titanium Deep Technology, Yume Technology, Spitz, Shenzhen Smart Wearable Industry Association, Wi-Fi Alliance, Infineon, NOLO, Jinyu New Energy, Dialog, Three-Body Microelectronics, Farrown Semiconductor, Magic, Canalys, Lanston, VARTA, Juxin Technology. The content discussed by I Love Audio Network in the interview includes the current situation of industry development, industry development trends, and the future market layout of enterprises.
Below I love audio network to lead you to take a look at the interview content of these companies, click on the following blue subtitle to view the interview details ~
In this issue of The General Interview of Dou, I Love Audio Network invited Mr. Huang Weiyan, Senior Vice President of EWELL Lithium Energy, to chat with us about the thinking logic behind the production line of EWELL Lithium Energy fully automated Jindou buckle battery.
Quick overview of interview questions:
(1) How can EWELL Lithium view the current consumer electronics market? And the competitive landscape?
(2) What are the core competitiveness of EWELL lithium batteries in the field of consumer electronics?
(3) At present, does the lithium battery of EWELL have an international patent? Can the product be circulated worldwide?
(4) What is the gap between domestic button batteries and international button batteries?
(5), Ewell lithium energy buckle battery automation production line has been done, the next step of the plan how to hit the market?
(6) What are the technical difficulties of TWS headphone battery?
(7) After entering 2021, What space can Ewell Lithium think that consumer electronics battery products can play?
Company Introduction:
Huizhou Yiwei Lithium Energy Co., Ltd. (hereinafter referred to as: Yiwei Lithium Energy) was established in 2001, focusing on the innovative development of lithium batteries, with consumer batteries, power batteries core technology, for the Internet of Things, energy Internet to provide green high-energy, safe and reliable power solutions. With the innovative research and development of bean batteries, Ewell Lithium Energy has steadily increased its market share in smart wearable segments such as TWS true wireless headphones, and has formed a solid cooperative relationship with well-known brand customers at home and abroad, with core market influence. Ewell lithium bean battery has the core advantages of "longer battery life", "fast charging is stronger" and "longer life", which can provide more possibilities for the development of smart wear!
In addition to mastering the core technology of lithium batteries, EWELL Lithium Energy has advanced manufacturing technology. Based on unmanned operation, the fully automated production line of EWELL lithium-ion bean batteries adopts advanced manufacturing, control and detection technology to realize the automation of the whole process, improve the reliability and safety of the battery, and realize the breakthrough of the production and manufacturing mode of the small lithium-ion battery industry.
Juxin Technology Co., Ltd. (hereinafter referred to as Juxin Technology) was officially listed on the Science and Technology Innovation Board on November 29, 2021. The juxin technology public offering of 30.5 million shares, the issue price of 42.98 yuan / share, the total amount of new shares raised 131089 million yuan, the total share capital after the issuance of 122 million shares.
In recent years, with the advent of the 5G era, the intelligent audio industry has also achieved rapid development, and at the same time, it has also driven the market growth of the entire intelligent audio industry chain. As the core component of intelligent audio, the chip has also ushered in a wave of development dividends in the continuous expansion of the intelligent audio market. In the past few years, there have been countless manufacturers involved in the field of intelligent audio SoC, in addition to the accompanying increasingly fierce market competition environment, but also let many manufacturers seize this market opportunity to successfully land on the science and technology board, Juxin Technology is in such a market background environment to grow rapidly.
I love audio network has the honor to invite Dr. Zhou Zhengyu, chairman and CEO of Juxin Technology, to conduct an exclusive interview to discuss the main driving forces of juxin technology company' development, the layout after listing, and how Juxin views the smart wearable market.
Juxin Technology Co., Ltd. was established in June 2014, the main business is the development, design and sales of high-end intelligent audio SoC chips. Juxin Technology's main products are Bluetooth audio SoC chip series, portable audio and video SoC chip series, intelligent voice interaction SoC chip series, etc., which are widely used in smart watches, Bluetooth speakers, Bluetooth headsets, Bluetooth voice remote controls, Bluetooth transceivers, smart education, smart office, smart home and other fields.
Juxin Technology deeply cultivates the low-noise, low-power, high-quality audio full-signal chain technology with audio codec, analog-to-digital hybrid multimedia processing, power management and high-speed analog interface as the core. and low-power wireless connectivity technology with Bluetooth RF, baseband, and protocol stack technologies at its core. He specializes in providing high-quality sound quality based on low power consumption, specializing in integrating modules such as RF communication, power management, analog-to-digital mixed audio signal processing, CPU, DSP, and memory units into a single-chip SoC, while enhancing the value of SoCs through converged software development kits and core algorithms to help customers lower the threshold for mass production based on chip development. In the face of a customer base with many fields and large differences in terminal development capabilities, Juxin Technology can provide overall solutions and software and hardware development platforms that facilitate secondary development.
Focus on TWS to see how this 16-year-old audio company has stood at the forefront of the trend and quickly and effectively provided innovative solutions to customers, which has been widely recognized around the world.
Lanston has been established for 16 years, from factory to brand, from brand to channel, Langston continues to move forward.
I love audio network Dou Zong This special invitation to Langston Chairman Mr. Cai Hejin, Langston B2B Business Director Tom for dialogue and interview.
How does a factory that understands the brand do a good job?
How does a brand that understands the product do a good job of channeling?
We talked with Langston from the brand story to the design concept, discussed how to plan the product, create a blockbuster, and talk about the key points in building product sales channels
Founded in 2005, Langston is a comprehensive audio enterprise integrating R&D, design, manufacturing, sales and service. Over the past 16 years, it has been focusing on the field of audio and wireless communication technology, and is a pioneer in the mobile audio industry, with the core competitiveness of providing customers with innovative solutions quickly and effectively.
At present, There are more than 80 Bluetooth headsets independently developed by Langston, and there are 50 exclusive private mold products, covering all forms and functions of the industry, many of which have won design patents and can meet the personalized needs of consumers.
In terms of sales, Langston adopts a parallel approach of To B (business-to-business operation) and To C (enterprise-to-consumer operation), and Langston has a mature audio product solution that can meet the customized needs of TO B customers. Langston headphone products are popular in North America, the Middle East, Southeast Asia and other regions.
Since its development in 2005, the Langshiton headphone brand product line is currently divided into four series, namely music, games, sports, health products. From the perspective of consumers, Langston's four major product lines can meet the needs of multiple scenarios, multi-functions and multiple applications.
In this interview, I love audio network bean and Magic Acoustics Xie Guanhong talked about the development and changes of the TWS headset market and future trends, as well as the future market layout of Magic Acoustics and how it will cultivate the company's core competitiveness. Xie Guanhong said that the TWS headset market will maintain a slow growth trend in the next 3 to 5 years, and the research axis of Magic Acoustics will always be intelligent acoustics, and on this basis, it will also deepen into other fields such as sensors and algorithms.
What is the future trend of the TWS headset market?
What kind of new market pattern will emerge if the TWS headset market continues to grow?
What kind of impact will the layout of Magic Acoustics in the field of intelligent acoustics have on the entire industry market?
These questions are worth thinking about
Magic Acoustics Co., Ltd., founded in 2013, was established in the early days of the company name is "Plus One Lianchuang Technology Co., Ltd." is a company focusing on intelligent acoustic product development and design and intelligent software and hardware development. Founded by Xie Guanhong, who graduated from Peking University's Guanghua College and worked at Foxconn for ten years. Xie Guanhong is rumored to be the one who grabbed Apple orders for Foxconn, and once led the production and manufacture of electronic products in the popular world such as Apple iPod and Amazon Kindle at Foxconn.
In recent years, in addition to the production and manufacture of smart audio: headphones, the territory of Wanmo Acoustics Group has gradually expanded to the fields of smart audio applications: smart wearables, smart vehicles, smart phones, smart homes and other fields. From the single-foundry business in the first year, Wanmo Group has developed into a whole industry chain layout of acoustics and intelligent audio. Today, the annual business scale of Magic Group has reached 2 billion to 3 billion yuan, and as of press time, the global shipment of headphones manufactured by Magic Acoustics has reached 100 million pairs. This also makes Wanmo stand out like a dark horse in the international audio industry, and become a cutting-edge unicorn company in Nanshan District, Shenzhen in China, which has attracted much media attention.
Siyuan is an expert in power management chips, a leading power supply SOC chip in the TWS headset industry, a national high-tech enterprise, and has applied for and obtained 60+ independent intellectual property rights since its establishment; the shipment volume of 1A mobile power soC market ranks first in the industry; the market share of SOC chips in TWS headphone charging warehouse ranks first, with a cumulative shipment of more than 700 million units.
Siyuan's customers include Xiaomi, OPPO, OnePlus, realme, Meizu, TRANSSION, Baidu, NetEase, Wanderer, Harman, JBL, Anker and other well-known brands at home and abroad, serving hundreds of millions of consumers around the world.
Why can the power management IC that impresses engineers always reproduce in the hands of Siyuan?
Siyuan founder Dong Guanbin said, "Good products must have a soul, our products seize the different stages of market development to accurately define product development, we can effectively solve the pain points of customers, we can keenly capture and provide complete solutions to the unexpected needs of customers", "Think Big and Do More", which is why Siyuan can seize the opportunity.
Excellent companies generally have the ability to predict the market and even create a market, "in the past decade, many changes in the consumer electronics market have been promoted by Apple, and the rapid development of smart phones has led to the shrinking of many independent electronic device markets, and also created many new market opportunities."
In Dong Guanbin's view, Siyuan seized the two major development opportunities of mobile power and TWS headphones, which is the inevitable result of luck + understanding of the market + a large number of research and analysis, "Very fortunate, we have a relatively keen market insight, while paying attention to the construction of the company's core capabilities, and chose two 'long life' tracks."
Not being tempted by other popular markets and staying focused after making a choice is the deepest impression left by Dong Guanbin and Si Yuan.
On the occasion of the tenth anniversary of the founding of Siyuan, I Love Audio Network talked to Dong Guanbin of Siyuan Semiconductor to see how a "long-termist" and his company stood out from the fierce market competition.
Shenzhen Siyuan Semiconductor Co., Ltd., founded in 2011, is a national high-tech enterprise, the leader of power chips in the TWS industry, and the company has been focusing on the design of power+ power management system chips for battery applications. At present, it mainly provides leading battery management system level chip solutions for consumer electronics, industrial and automotive electronics industries, including mobile power SOC chips, TWS headphone power management chips, interface protocols and protection chips.
In the past two years, Siyuan Semiconductor's TWS headphone charging warehouse SOC chip market share ranked first, with a cumulative shipment of more than 700 million units. Customers include Xiaomi, OPPO, OnePlus, realme, TRANSSION, Meizu, 1MORE, Baidu, NetEase, Wanderer, JBL, HARMAN, Lenovo and other well-known brands at home and abroad, serving hundreds of millions of consumers around the world.
Interview with VARTA
With people's demand for consumer electronic products is getting higher and higher, electronic product battery life is an important problem that needs to be solved in the future, batteries are a very important component of consumer electronic products, smaller and more personalized is a development trend of consumer electronics, so higher energy is needed to support long endurance and achieve various functions, batteries are the key to achieving all of these, must provide high energy density with the smallest size, High capacity and as many cycles of charge as possible to meet the needs of the market.
This time, I Love Audio Network conducted an exclusive interview with mr. Chen Zhiliang, the Chinese mainland of battery giant VARTA and the manager of hong Kong Special Administrative Region, to discuss the competitive pattern of the consumer electronics market, technical difficulties, VARTA's future layout direction and other issues.
Today I love audio network again to talk to VARTA, interview VARTA patent expert Joachim Rieger, this time to discuss VARTA as a battery giant, how to view the TWS headset market, VARTA's patent advantages, TWS headset market battery application form, and the reasons why VARTA has become the leader in button battery technology.
VARTA, founded in 1887 in Hagen, Germany, is one of the world's leading automotive battery brands, affiliated to clariss, the world's leader in advanced energy storage solutions, providing AGM batteries, including AGM batteries, suitable for a variety of models of high-quality battery products.
Since its inception, Varta has taken advantage of its leading position in the field of smart energy storage to provide first-class battery products and services to the world's major automakers. The company is committed to the research and development of cutting-edge technology, continuous innovation, has become the first choice of major well-known automobile and construction machinery manufacturers and partners, and won the trust of global consumers. With a history of more than 130 years, the Varta brand is an advanced model for the world's automotive battery industry.
In this issue of Dou General Interview, I Love Audio Network invited Mr. Wang Xiaoyang, co-founder and CEO of Titanium Deep Technology, to talk with us about the principle behind TWS headphone pressure sensing.
(1) Pressure induction, what are the technical difficulties at this stage?
(2) A very mature interaction method on consumer electronics: what is the relationship between keys, touch and pressure sensing
(3) What are the realization paths of pressure induction
(4) Interpret the two mature true wireless headphone products on the market that support pressure sensing:
Apple AirPods Pro, Huawei Freebouds
(5) What is the difference between the pressure induction solution of Titanium Deep Technology and the solution on the market?
TacSense Co., Ltd. (TacSense) is a national high-tech enterprise focusing on flexible pressure sensing modules and haptic AI solutions, invested by Xiaomi, Lenovo, Tongchuang Weiye, Yuandu Venture Capital and many other well-known investment and industrial funds at home and abroad.
The team of Titanium Deep Technology is composed of professors and doctors from many overseas universities, with the world's first flexible ionized ionic sensor technology (Flexible IonTronic Sensing), developing the next generation of bionic haptic sensing technology characterized by high sensitivity, high resolution, high flexibility and multi-dimensional force and parameter measurement, and providing the world's most sensitive and flexible human-machine sensing and interactive interface, which will be widely used in medical and health, industrial detection and robotics, consumer electronics and Internet of Things and other fields.