What is the significance of the existence of micro-electric vehicles? That's a real problem.
In today's world, people's consumption level is getting higher and higher, consumers' requirements for vehicles are gradually rising, and similarly, the models launched by automobile manufacturers are becoming more and more luxurious. Just when people thought that high-end models would be a weapon for the auto market, the mini car was back, and it was the pure electric mini car that was once the most unobtrusive.
The micro-pure electric vehicles led by Wuling Hongguang MINIEV are completely at the same level as those high-end pure electric vehicles in terms of product strength, but the sales volume has become a crushing situation. In the era when everyone is competing for high-end, micro pure electric vehicles suddenly caught fire.
Satisfaction
Although it is incomparable with high-end models, compared with the early micro pure electric vehicles, today's micro pure electric vehicles have been greatly improved in terms of product strength. Due to the relatively loose new energy subsidy policy in the early days, many manufacturers are willing to develop and manufacture micro-pure electric vehicles.
The research and development cycle is short, the production cost is relatively low, naturally became the first choice at that time, and even some models were manufactured for subsidies, which also made car companies basically have no thoughts about this type of car, which also caused the micro pure electric vehicles at that time to be shoddy, and the reasons under the product strength. For this kind of product, naturally there are only eliminated parts.
Nowadays, the state's subsidy policy has been inclined to long-endurance and high-end new energy vehicles, and there is no subsidy for micro pure electric vehicles. Therefore, the current micro pure electric vehicles have been reshuffled in the market, and they are no longer the "industrial waste" that was only for subsidies. Today's micro pure electric vehicles have made great progress in all aspects such as design, driving experience or real endurance, and improving their product strength can naturally occupy a place in the market.
The feedback from the market is often more staggering, and the actual sales volume gives a resounding slap to all those who were not optimistic about it in the early stage. As the saying goes, let the price of the price be bought, let the license plate be bought, let everyone get the car they need, is a really good car.
Even in the later stage, because of the restrictions of the captain, it was no longer possible to get on the license plate, but it still did not stop people's enthusiasm for this "god car". It plays a certain sound, plays a certain red book, launches a more popular macaron version and a co-branded version, and develops a convertible version and a variety of morphing cars. The unlocking of various novel postures has made people's perception of this car no longer just a tool for buying groceries, but also a must for fashion trends.
Of course, the benefits cannot be monopolized by a company for a long time, and the innermost volume in this year is the inner volume itself. Subsequently, more and more manufacturers began to join the market of small or micro electric vehicles.
The product threshold of micro-electric vehicles is very low, so low prices are the competitive advantage of products, not the moat of products. But the value for money is the moat. The difference between cost performance and low price is that low price is a tactic, while cost performance is a value, behind which is the ultimate pursuit of business model efficiency.
If a micro-electric vehicle allows consumers to buy tools, perceive culture, and enjoy taste, then it has been successful for the most part. When Tesla, Weilai, Xiaopeng and other high-end electric vehicles continue to expand in first- and second-tier cities, micro-electric vehicles in cities below the third tier, although the product orientation is different, but the sense of consumer satisfaction it brings should be consistent.
The road ahead is open
The continuous popularity of Hongguang MINI EV has made car companies perceive that inconspicuous micro-electric vehicles can also make their brands play a loud business card, and even beautiful sales.
A few days ago, there were nearly 10 micro-electric new cars or modified cars on the market, including Sihao E10X Jimei Edition, Chery QQ Ice Cream, Baojun KIWI EV, Reading Mango, etc., as well as the not-so-familiar punk Duoduo, Xinte YOUNG Guangxiaoxin and Hongrui Xiaohu and so on.
However, on the whole, in addition to recognizing their "identity" from the car logo, most of the models, if you do not look carefully, think that it is a "facelift product" derived from the Hongguang MINI EV, and this type of model continues to appear in the latest issue of the Ministry of Industry and Information Technology's new car declaration.
At this stage, electric vehicles that can fire are all products that fuel vehicles cannot do - either iterative or supplementary, and micro-electric vehicles belong to the latter. The product characteristics of electric vehicles and the compatibility with the target consumer demand make micro-electric vehicles more vital than in the era of fuel vehicles.
Therefore, the market for micro-electric vehicles has existed objectively for a long time, and in 2021, the market volume of micro-electric vehicles can reach the level of 700,000 vehicles, and there is still room for further expansion in the future.
The policy has also become a powerful helper for the development of micro pure electric vehicles, and the policy mentioned here is not a policy for the development of new energy, but a national normative policy for low-speed electric vehicles "old man le". With the country's purging and upgrading of the "old man's music", micro pure electric vehicles will naturally seize this piece of the market, and this piece of cake is likely to reach the level of 100 billion, the major manufacturers will naturally not let it go, who has the ability who does not want to share it.
In addition to the policy for "old man music", the early "double integral" policy is also an important factor for major manufacturers to enter the micro pure electric vehicle market. Or take Wuling Hongguang MINIEV as an example, according to rumors that the profit of this car is less than 100 pieces, the reason why it dares to set the price to 2.88-4.86 million yuan is so low, is because of the new energy credits. Although the price of the car is set to be cheap, but the car is sold, the points are in hand, and the car company will naturally make money.
Write at the end
There are many reasons to buy a micro-electric car, some people have no money to buy, some people take the number, some people replace their old man's music, some people buy it as a toy...
People who are really willing to use the micro-electric car as a car will find the feeling of lightness, freedom and freedom that it can bring to people. In the past, people who drove micro-cars were often disliked, but now I can feel that more and more people are beginning to feel that driving micro-cars is not shameful, and small and cheap is no longer equated with "rotten".
Figure | network
Wen |doudou
Edit | Beanie
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