At the heart of this season's Ala a series is a creative dialogue, a dialogue that transcends people, mediums, and times. Fundamentally, it's an open, unceasing dialogue that connects the past and the present, the past and the future of Alaa. Identify norms, reinvent structural designs, and explore a fascination with clothing and an unexpected history in conversation.
Ala a
The body is the core, the foundation of eternity. Fashion focuses on three-dimensional design, creating new proportions, highlighting the shoulder line, and confidence comes with it, while tailoring injects three-dimensional charm into the design. The design makes anything possible: skirts are worn on the body, light as nothing, floating around the body, dancing with steps. The loose cut accentuates the curves of the body for an elegant silhouette. The elegant figure is reminiscent of the watery years, when Azzedine Ala a met Greta Garbo and designed a loose-fitting coat for her. The silhouette of the garment hides the collar behind you. Her unique mystical charm fascinates Ala a and inspires her to create.
The abstract meaning of Ala a: the material echoes the silhouette, highlighting the brand's long-standing aesthetic heritage. Vichy checks, patent leather, python and lace are perfect. Cotton poplin and rich velvet textures create a meandering shape at the neckline or seams. Materials and silhouettes infuse each garment with a key personality and finishing touch.
Working hand-in-hand with Picasso's management agency, the brand transformed Pablo Picasso's ceramic pieces into a series of embroidered and knitted dresses that highlight the brand's artistic exchange and embody the core of Azzedine Alaa's creativity. The iconic styles of the two masters infuse the garment with a soul, making it the crystallization of the friendship between Azzedine Ala a and Claude Picasso, while at the same time associating it with Pieter Mulier's style heritage, paying tribute to the exquisite craftsmanship of Ala a workshop in the intricate art. Fashion as a craft, its concept is implicit in it. Carefully customized fabrics, complex and delicate surfaces, the impossible has been quietly realized.
To celebrate the series' release, the soundtrack was written by Gustave Rudman Rambali at the same time as the series during the fitting. Music is a mirror of the intimate relationship and creative process, echoing the ups and downs, soul and life of the series.