As the official series of activities of the 2024 "China Brand Day", on the morning of May 12, the parallel meeting of the textile and garment industry of the 2024 China Brand Development Conference was held in Shanghai as scheduled. At the meeting, the China National Textile and Apparel Council released the list of "2024 China Textile and Apparel Brand Competitiveness Advantage Enterprises", among which 69 corporate brands were listed, and the well-known intimate clothing brand Aimer was strongly shortlisted, and its brand strength was affirmed by the industry.
"Brand New Quality, New Light in the Future" is the common pursuit of the whole industry to build new quality productivity with brand value enhancement and meet the needs of the people for a better life. Brand is an important symbol of high-quality development, so how does Aimer promote brand building to be new?
Promote a new quality life with scientific and technological innovation
As a dynamic, epochal and strategic new concept, "new quality productivity" has become a hot word, and the core of forming new quality productivity is scientific and technological innovation. Aimer insists on empowering the brand with innovation, and constantly promotes the systematic development of manufacturing innovation, material innovation and product innovation. On the occasion of the 30th anniversary of the brand's birth, Aimer launched the innovative research and development of the 1993 limited series of human aesthetic underwear, which combines the "beauty of people" and "the beauty of products" through the human factors design method, better integrates aesthetics and functions, and combines a number of self-developed patented technologies to create a more high-end and comfortable wearing experience for consumers with healthy, comfortable and stylish human aesthetic underwear.
Promote the new fashion trend with cultural productivity
With the "awakening of blood" and the "rebirth of the national tide" under cultural self-confidence, the Chinese cultural consumption landscape represented by new Chinese aesthetics is taking shape. Based on the understanding and innovation of Chinese culture, Aimer has launched the "Seeking Beauty Oriental" series of underwear, inspired by traditional cultural aesthetics, supported by modern design technology and high-end materials, through deconstruction and integration, to bring more advanced and delicate clothing texture and unique classical quiet beauty to female consumers. In the innovative expression and cultural application of oriental aesthetics, Aimer makes the brand glow with new brilliance.
Open up new industrial space with green productivity
As a well-known brand in the underwear industry, Aimer has always attached great importance to the selection of green materials and the practice of green production. Aimer has a variety of environmentally friendly products, using environmentally friendly fabrics, to wear the concept of green environmental protection to consumers. At the same time, Aimer selects advanced technology and equipment, continuously strengthens production management and environmental management, implements energy-saving and water-saving measures in the production process, and reduces pollutant production and emissions. In 2023, Aimer's subsidiaries were awarded the titles of "Near-Zero Carbon Factory" and "Dual Carbon Pioneer Practitioner", which has become an active practitioner of green productivity and injected new vitality into the corporate brand in the context of sustainable consumption becoming a global consensus.
At present, the brand building of China's textile and garment industry has entered a new stage of comprehensive accumulation of brand equity and rising brand value. Aimer insists on starting from the needs of consumers, deeply cultivating professionalism and advancing with the times, realizing the multi-dimensional building and promotion of brand value, and also contributing to the high-quality development of China's textile and garment industry. Disclaimer:
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