The national tide adds "tiger" atmosphere Cultural and creative New Year goods are popular

Guangzhou, 28 Jan (Xinhua) -- As the Spring Festival of the Year of the Tiger approaches, many people have begun to carry out traditional activities through the Internet. Qi Xiaohui, a citizen of Guangzhou, swept out an Easter egg card, that is, the cultural relics collected by the Museum of the King of South Vietnam, "Wrong Gold Inscription Tiger Festival".

The Museum of the King of Nanyue holds a cultural relic" "Wrong Gold Inscription Tiger Festival". (Source: Courtesy of the Museum of the King of Nanyue)

"I went to the museum to see this artifact and was pleasantly surprised to see it on my phone." Qi Xiaohui said that on this special Guangdong cultural relics card, she also checked the detailed history of cultural relics and the introduction of the collection.

According to the relevant staff of the South VietnamEse King Museum, the museum recently launched the "Wrong Gold Inscription Tiger Festival" digital collection, through these new cultural creations, I hope to make the tiger cultural relics in the museum lively "go out", send everyone the blessings of the Spring Festival, but also hope to pass on the history and culture behind the cultural relics in a younger way.

The Year of the Tiger is approaching, the national tide is also blowing the "cute tiger" wind, including the South VietnamEse King Museum, many cultural institutions, national tide brands actively launch the Year of the Tiger National Tide cultural creation, the form is novel, the personality is diverse, quite popular with young consumers.

The Palace Museum launched the "Forbidden City Calendar" in the Year of the Tiger, which not only selected a number of cultural relics containing tiger elements, but also combined with AR technology to allow cultural relics to interact creatively with readers; Sanxingdui Museum launched the Year of the Tiger Commemorative Cup based on the representative cultural relics copper tiger; Guangdong Provincial Museum integrated tiger elements and Lingnan customs and folklore to launch the "Open Door Nafu" cultural and creative gift box... Major museums create a unique national tide of the Year of the Tiger, so that cultural relics can go out of the museum and "live" in life.

From online to offline, major brands have also launched the Year of the Tiger National Tide New Year goods - the year of the tiger limited blind box, the special fortune cat that incarnates as the tiger, the new spring version of the game skin in the year of the tiger... The interpretation of the most fashionable "New Year's taste" with traditional cultural elements has captured the hearts of many young people.

In the field of intangible cultural heritage, cultural creations combined with tiger elements emerge in an endless stream, allowing the human body to experience the modern vitality of intangible cultural heritage. A few days ago, at the Guangdong Provincial Cultural Center, Xu Junru, a representative inheritor of the guangcai porcelain firing technology of the national intangible cultural heritage, led the public to draw a lifelike little cute tiger on the Guangcai porcelain pendant, and harvested the unique year of the tiger limited handmade intangible cultural heritage.

According to the relevant person in charge of the Guangdong Provincial Cultural Center, they hope to let the audience experience the charm of the folk culture and traditional culture of the Zodiac, and show the vitality of intangible cultural heritage blooming today.