Dig the corner of the little red book, Taobao plus grass planting community

How many things have you been planted by little red books? Now it is not only the Little Red Book that plants grass.

Songguo Finance learned that according to the news of Tech Planet on January 27, Taobao recently launched an interest community app "Youhao" that can plant grass. The app drives social networking with interest, and the product function focuses on the circle of interest exchange of good things, and builds a bridge between interest exchange and recommendation of good things.

It is reported that after the new revision, the "Youhao" APP has once again clarified its positioning, that is, a trendy and interesting good things research institute. The original "circle" function within the platform has also been changed to "research institute", but the essence of its circle of interest has not changed. The functional design of the APP is also very simple, and the bottom navigation bar is mainly divided into "home page", "research institute" and personal center. Among them, the institute is the main content of the platform, in the institute will display a variety of interest research institutes, such as the tide shoe research institute, lipstick research institute, etc., users after joining the institute, you can see the relevant posts sent by other users under the institute, and you can ask questions to the members of the institute to get answers to related questions. In addition, "Friends" also supports users to send posts that grow grass independently.

The predecessor of "Youhao" is the "shopping" launched by Taobao in December 2020, as of 2021 Double Eleven, more than 250 million consumers have "planted grass" on Taobao, and the data shows that during the Double Eleven period, 1/3 of the orders came from content planting.

However, Taobao is not the only one that currently lays out grass planting. In October 2021, Douyin tested a similar graphic grass display page to Xiaohongshu, and the account can add related topics and hang product links to sell. The Douyin APP is at the first level entrance on the left side, which currently contains four options: the same city, learning, planting grass, and hot spots.

In addition, there are also "spelling small circles" such as Pinduoduo, Jingdong to create a "grass show", and other Internet factories are also in the layout, such as Tencent has developed "Youji", Zhihu has "CHAO", Momo has "Raspberry". There are also independent good selection platforms that rely on social fission, such as "what is worth buying" and "where to go on weekends".

Although Taobao and major giants have laid out grass planting, it is undeniable that Xiaohongshu is still the community with the strongest grass planting atmosphere.