Editor's Note
The Spring Festival is approaching, and the 2022 Alipay Five Blessings Activity was officially launched recently. What is different from the past is that this year's Collection of Five Blessings has appeared in the "digital collection".
Digital collections, whose essence is digital "cultural products", create a new digital form of consumption for cultural and IP products.
Since the beginning of this year, digital collections have formed a trend at home and abroad. Domestic technology companies such as Ant, Tencent, and Baidu have targeted this trend and launched digital collection distribution platforms. Among them, Whale Detective is the head platform emerging in this trend, and its cooperation with the cultural and museum industry is relatively close, and many digital collections loved by young people have been launched, including many explosive products such as "Yue Wang Gou Jian Sword".
"Blockchain+"
Empower the digital transformation of the cultural industry
The younger generation is the mainstream group that embraces digital technology and is an important inheritor of traditional culture. If young people can participate, then it is possible for the cultural industry, especially traditional culture, to truly benefit from the development of science and technology.
In recent years, major museums and other cultural institutions at home and abroad have tried digital transformation, choosing to issue digital collections to explore a new form of digital cultural creation and realize the interaction and resonance of cultural relics with the present.
Digital collections, anchoring the physical value of high-quality cultural IP, artworks and so on, are currently more common forms such as digital pictures, digital souvenirs, 3D models, etc. According to Whale Detective, in addition, the platform also has a rich digital collection of music, video, electronic tickets and so on. At the same time, Whale Detective Digital Collection has access thresholds and full-link review of issuers and distribution contents, and can only be released on the chain if the conditions are met.
It is reported that a total of 24 museums (courtyards) have released a variety of 3D digital collections from "Tiger Cultural Relics", "Zodiac Cultural Relics" and "Treasures of the Town Pavilion" with the help of whale exploration, and greeted the Five Blessings and congratulations on the New Year with the help of digital technology.
Among them, the Zhejiang Provincial Museum for the first time brought the "tiger cultural relics" - the Tang Dynasty's Yue kiln celadon tiger pillow to participate in the five blessings activity, to the national netizens to send "tiger blessings". In the process of participating in Jifu, users can randomly obtain this special Zhejiang cultural relics Easter egg card, and click to view the detailed cultural relics history and collection introduction.
XiaoHui is a 30-year-old digital collector, and "Yue Wang Gou Jian Jian Sword" is one of his proud digital collections. "I have been paying attention to the various digital collections on Whale Detective, and I have also snapped up a lot of popular collections before, the most exciting thing for me is the 002 issue of the Treasure Program during the Spring Festival, and I plan to snap up the 5 tiger cultural relics digital collection on January 30."
Cultural relics history has become Xiaohui's new talking point, in his view, more and more people buy digital collections, some cultural relics that were not well-known have begun to be understood and liked by more people, and young people are closer to ancient Chinese art.
The introduction of blockchain technology has given digital collections value anchors. Collections on the blockchain are digital and virtual, and each work has a unique, immutable digital stake that permanently connects the work to its creators and collectors.
As the Central University of Finance and Economics pointed out in the report "Blockchain Technology Activates Digital Cultural Heritage", digital technology with blockchain as the core has three major roles: standardizing digital content standards, clarifying the ownership of digital content rights, and improving the construction of digital museums. Therefore, digital technology is an important means to promote the protection and inheritance of culture.
Museum collections and historical relics have a natural fit with digital collections and digital assets. From the collection treasures of "shelved buildings" to the digital collections that are "within reach", it not only revitalizes the traditional Chinese cultural resources and stimulates the digital expression of cultural products, but also moves the boundaries of the possibilities of the traditional cultural industry outward, becoming a carrier to promote the "living" of the value of the cultural industry and the commercial value. It can be seen that the digital collection opens up a new path for cultural product innovation.
Digital collections
Aim for the digital reshaping of traditional culture
At present, digital collections based on blockchain technology are receiving more and more widespread attention, collections are more diverse, and new forms of collections and aesthetics are also making the enthusiast group more youthful.
In order to tell the story of traditional Chinese culture, the digital collection on the whale probe not only better presents the cultural characteristics and story connotation represented by the cultural relics, but also extracts the elements in the cultural relics for secondary creation, and uses stylized design to express the past and present lives of ancient cultural relics. It is also this kind of diversified artistic expression that makes the timeless culture contained in the digital collection spread faster and cover a wider range.
For cultural institutions, the digitization of collections and copyright protection after digitization are the basis for exploring innovative forms of literature such as digital collections. The museum's digital cultural and creative products, which are recognized by young people, will become the museum's "drainage" weapon, so that more young people are willing to enter the museum.
As early as October 21 last year, Whale Detective (formerly known as "Ant Chain Fan Grain") launched the Treasure Project to help the cultural tourism industry use digital collections as a carrier to promote the development of cultural innovation. In addition, Whale Detective also promotes the combination of digital collections, an innovative form of literature, with the real economy, and goes deep into diversified scenes such as public welfare, sports, and tourism, so that Chinese culture can penetrate deeper into everyone's life, open up imagination space for the digital inheritance of culture, and realize a virtuous cycle of cultural value and industrial value.
"We hope to use the carrier of digital collections to work with industry partners to promote the digital upgrading of cultural tourism, inject scientific and technological power into the renewal of Traditional Chinese culture, and help traditional cultural symbols travel through time and space to gain more lasting vitality." The relevant person in charge of the whale detective said.