Hello everyone, this issue of the analysis of the new DS 4, there is news that this car will be introduced in 2022, should be introduced in an imported way,
1. Brand analysis and historical introduction
DS brand is positioned in the luxury car brand, debuted in 1955, has a long brand history, in the French market has a pivotal market positioning, in the history is also a lot of classic models, but looking at the global market, DS brand in the popularity of the performance is general, in the brand premium ability performance is not very strong, the performance of the new DS 4 in product strength is also general.
2. Market analysis
The market range of the new DS 4 is the entry-level market range of luxury brand hatchbacks, which has a lower market positioning and price in luxury brands, and the performance of the space in the car is relatively compact, and the design of the appearance is based on young and sporty styles, but there are products that will launch sedan versions, or cross-border versions, and the performance of the hatchback version in the market range is still at a general level, and overall, the market capacity of this range is not very large.
3. Competitors
From the perspective of brand factors and model positioning, the most direct and exquisite opponent of this car is the GeniseyS G70 hunting version, as well as the Lexus CT class, as well as the traditional top three, Audi A3 and BMW 1 series and Mercedes-Benz A-class and other models. The new DS 4 is slightly less positioned than these models and is a light luxury model.
4. Used cars (Note: The retention rate of used cars is based on the actual performance of the used car market after the new car is listed. ）
After all, the new DS 4 is a niche model, the sales performance of the model should belong to the general level, from the later period of ownership to predict, the amount of ownership will not be too much, the performance of the new DS 4 in the retention rate should belong to the model that does not maintain value.
5. Power system
In terms of power, gasoline and diesel versions are available, as well as plug-in hybrid versions, which are all overseas versions.
The gasoline version is powered by a 1.2T gasoline three-cylinder engine with a maximum horsepower of 130 hp and a peak torque of 230 Nm.
It is powered by a 1.6T gasoline four-cylinder engine with a maximum horsepower of 180 hp and a peak torque of 250 Nm.
It is equipped with a plug-in hybrid system composed of a 1.6T gasoline four-cylinder engine , motor + battery pack, with a maximum horsepower of 225 hp and a peak torque of 300 Nm. The WLTP has a range of 55 km and the battery pack can be fully charged in 1 hour and 40.
The diesel version is available in a 1.5T diesel four-cylinder engine with a maximum horsepower of 130 hp and a peak torque of 300 Nm.
Match the 8-speed manual transmission on the gearbox.
6. Configuration
Equipped with a wireless charger, the front seats offer ventilation, heating, massage, and more, and offer 10-way electric adjustment. The rear seats offer removable central armrests, storage space and USB sockets. A kick-controlled trunk is also available, a large electric sunroof, a heated windshield that provides a 360 panoramic effect, and with the help of 4 cameras located on the car and in the rearview mirror, you can provide the best view for parking operations.
The battery can be recharged by braking, with an exclusive E-TENSE service that benefits from DS car service directly from your smartphone or vehicle.
Hybrid system models are available in a variety of driving modes
It provides pure electric mode drive, the power is completely electric drive, the WLTP has a range of 55 kilometers, and there is no fuel consumption.
Hybrid mode drives are available that automatically alternate between 100% power and 100% gasoline stages, as well as a combination that combines the two energy sources when necessary.
Sport modes are available to optimize throttle pedal mapping, transmission through regularity, steering and suspension tuning by activating sport modes and benefiting from the combined power of the combustion engine and electric motor at any time.
Comfort mode is available to ensure optimum comfort by adjusting the robustness or flexibility of the suspension in real time according to the road.
7. Space
The length, width and height are 4400mm*1866mm*1470 (1490)mm, the wheelbase is 2675mm, the front and rear overhang lengths are 925 and 800mm, the front seat elbow width is 1472mm, and the rear seat width is 1420mm, which is more compact in the body size, and the performance in the interior space is also at an adequate level. The interior is available in a double-row, 5-seater design.
8. Summary
The new DS 4 presents a very dynamic style in appearance, the interior of the car is very advanced in the materials, has a good sense of luxury, the workmanship is also more delicate, from the perspective of the interior space, can only be the level of enough time, the performance of the body size is also relatively compact, not very atmospheric. From the perspective of brand awareness and brand premium ability, it is still very general. The new DS 4 has a unique French luxury design feel, like many luxury goods originating in France, with a more trendy design and full of personality.
9. Appearance
From the appearance point of view, the recognition is still very high, the net uses a larger grid size, the interior with a black diamond-shaped grille texture design, the larger grille size brings a good domineering style, the diamond-shaped texture design also increases the movement of the model, the lower encirclement uses the horizontal grille texture modeling, increases the sporty design, the flat headlight group design is also more brilliant, with a luxurious style. Coming to the side, the design of the roof line is relatively gentle, using a sharp straight waistline design, the large size of the blackened wheels is also to enhance the sharp sporty style, and the C-pillar has a sloping design. The design of the tail light group with a flat tail light group is also exquisite, and the design of the tail light group is also more brilliant, bringing a good luxury style.
10. Interior
Entering the car, the central control in the car presents a through-type design effect, the model still performs well in the lateral feeling, the material of the fur is also to enhance the delicate luxury fan, the design of the steering wheel is three-dimensional, and it is very outstanding, and the style of the seat is also biased towards the comfortable shape.