In 2021, the entire domestic mobile phone market pattern has undergone tremendous changes, and the domestic mobile phone giant Huawei has been suppressed and quickly fell to the altar. Major manufacturers are looking at the opportunity to impact the high-end and compete for huawei's vacated high-end mobile phone market share. And the biggest winner is none other than Apple.
After Huawei was suppressed, Apple successfully won most of the mobile phone market vacated by Huawei through the price reduction strategy. The data shows that in the high-end machine market of more than 5,000 yuan, Apple's share has rapidly increased from 48% in 2020 to 75% in 2021. That is to say, for every 4 high-end mobile phones with a price of more than 5,000 yuan in China, 3 of them are Apple mobile phones. Apple phone is too expensive? You can rent one on the "everyone rent" without collateral, and now there is also the "first month one dollar rent" activity, and it is more cost-effective to rent a mobile phone!
It is not difficult to see that although many domestic brands such as Xiaomi, OPPO, vivo and so on are trying their best to impact the high-end. But at present, in addition to Huawei, there is still a huge gap between other domestic brands and Apple mobile phones. In the competition for the high-end mobile phone market in 2021, domestic mobile phones have not been able to carry the banner of the high-end market, and the sales of domestic high-end machines are still far behind Apple.
In the end, the mobile phone is still a product, no matter how much emotion you inject behind it, consumers will eventually return to the quality of the product itself. In addition to Huawei, the domestic high-end machine does have a huge gap with Apple, and the reason why it is not recognized by the Chinese people is that in the view of Xiao Rent, there are the following two reasons!
The first is the gap in brand influence, Apple's mobile phone started early and started from a high starting point. Apple has been a symbol of high-end since the moment of its birth, excellent product power, powerful mobile phone chips and unique mobile phone systems, so that Apple sits firmly in the high-end market, and the brand image has long been recognized by consumers.
On the other hand, domestic brands, when Apple mobile phones enter the domestic market and sell in full swing. Domestic smart machines have just started. At that time, trying to compete with Apple in the high-end market in China was nothing more than a fool's dream. Whether it is Xiaomi or OV, it is from the low-end model, resulting in the brand has been labeled "cheap" for a long time, and Xiaomi has not even got rid of the "cost performance" label until now.
The second is the lack of core competitiveness, although the current domestic in the imaging, fast charging and other fields have caught up with or even surpassed Apple. However, the core chip and system technology of mobile phones are not in the hands of domestic manufacturers, and Apple's self-developed A-series chips are always a generation ahead of the Android camp. Coupled with the smooth IOS system, it is necessary to dump Android a few streets in the mobile phone experience.
Apple's above two advantages alone can make consumers ignore many deficiencies of Apple's mobile phones, such as the 10,000-year-old Qi Bangs screen and 20W charging power.
But then again, the high-end road of domestic mobile phones such as Xiaomi and OV has just begun, and it is unrealistic to surpass Apple immediately. Domestic mobile phones and Apple are not without the strength of a war, domestic mobile phones now have a good performance in product strength, surpassing Apple takes time, I believe that there will be more domestic brands to stand in the high-end market next.