On October 25, Tmall Double 11 officially launched the "Elders Venue". Silver-haired people who use the Taobao elder mode can enter the venue from the prominent entrance of the homepage with one click. It is understood that this is the first time that Double 11 has launched an exclusive venue for silver-haired people.
The pages of the Double 11 Elders Venue are "minimalist", like a world under a magnifying glass: the product map and the trade name are enlarged. In addition, there are few other elements on the page, which is conducive to the silver hair family to quickly and accurately understand the product information.
Down jackets, grocery carts, egg rolls... The recommended products in the elderly venue have also been optimized accordingly according to the consumption habits of silver-haired people to reduce screening costs. The venue also specially launched the "Everyone is buying" product list, according to the cumulative sales of 7 days to recommend products, updated daily. In addition, the official customized a "Guide to participation in double 11 for the elderly" for silver-haired people to "surf the Web" for reference. The data shows that during the Tmall Double 11 period, silver-haired people most like to place orders at 7 a.m., and young people "stagger the peak". Everyday items such as clothing, electronics and pet supplies are their favorites.
On October 12, Taobao officially launched the "Elder Mode" in the latest version before Double 11. The transformation of the elder mode mainly consists of 3 parts: information simplification, font enlargement, and online voice assistant. Consumers can select "Elder Mode" in the "Settings" in the upper right corner of "My Taobao".
This year's Double 11, Tmall will not only launch the first silver-haired venue, but also launch the first green venue, special commodity venue, etc., to convey the concept in addition to the convergence of business.
Text/Beijing Youth Daily reporter Wen Jing
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