[News-Oxcart Network]
British luxury brand Jaguar Land Rover recently announced its sales performance in China in 2021: the cumulative sales volume for the whole year was 103888 units, an increase of 9% year-on-year.
With a new launch of a range of blockbuster products, the Land Rover brand performed strongly, up 12% year-over-year.
Among them, the flagship model Range Rover increased by 15% year-on-year. In addition, the Land Rover Defender 90 continues the trend of the Defender family in short supply, with nearly 10,000 vehicles delivered throughout the year, together with the Land Rover Defender 110 model.
It is worth mentioning that in 2021, in order to commemorate the 38th anniversary of the cooperation between Land Rover and 007 Films, Jaguar Land Rover specially launched a model with 007 elements, priced at 1700007 yuan, which effectively enhanced the awareness of defenders' models when the movie was hot.
In comparison, Jaguar's voice in the domestic market is not high. Jaguar is selling XEL and XFL, with cumulative sales of 12,100 and 7,249 units for the full year of 2021, respectively. In terms of SUVs, F-PACE sales are not available, and E-PACE only has sales figures for the first quarter of 2021, with only 695 units.
In response, the CEO of the Jaguar brand also announced at the end of 2021 that Jaguar will not launch new models until 2025.
The sales volume of 100,000 vehicles in the early days is still a bit different from other second-tier luxury brands. In 2021, Cadillac sold 232709 units, Lexus 219167 units and Volvo 171642 units.
Li Dalong, president of jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Agency, commented on the market performance in 2021, saying that thanks to the release of multiple products in 2021, Jaguar Land Rover has achieved strong market performance, and also felt the recognition of Jaguar and Land Rover brands, products and services by the market and consumers.
"Looking ahead to the Year of the Tiger in China, the all-anticipated new Range Rover is just around the corner. Jaguar Land Rover will continue to reinvent the future, reinforcing the experience of neo-modern luxury between jaguar and Land Rover brands, enhancing consumer satisfaction in China through service excellence and achieving sustainable growth with dealer partners. ”
Globally, Jaguar Land Rover sales in 2021 fell 1.2% to 420856 units, of which the Land Rover brand sold 334586 units, an increase of 3.4%, and jaguar brands fell 16% to 86,270 units. Jaguar Land Rover said chip shortages hit the company hard in the final quarter of 2021, with sales down 14 percent.
2021 is the first year of Jaguar Land Rover's "Reinventing the Future" strategy. In 2022, Jaguar Land Rover will continue to deepen this strategy, increasing the number of electrified models based on different platform architectures and technology enablement such as lightweighting.
Among them, the Land Rover brand will launch 6 pure electric products in the next 5 years, the first pure circuit Tiger model will be launched in 2024, and by 2030, 60% of Land Rover's products will be pure electric models. From 2025, Jaguar will become a pure electric luxury brand.
Write at the end
The Year of the Tiger is approaching, and from the perspective of the zodiac, 2022 will be a year when Jaguar Land Rover has a lot of ties with the Chinese market. At the same time, Jaguar Land Rover will also usher in an intensive product renewal. Among them, the most important is undoubtedly the new generation of Land Rover Range Rover, from the official release of product information, people are quite looking forward to it.