Those art events in the WeChat circle of friends The "annual gift" of the art circle

Bi Wuying

Although there is still a week to go before the Spring Festival of the Lunar Year of the Goat, the art circle seems to have entered the state of the festival ahead of schedule. In WeChat, the gallery has begun to say goodbye to everyone and tells that important exhibitions are scheduled for the next year; the business managers of auction companies floating around the world, embarking on the return flight from all corners of the world, taking pictures of the scenery all the way, sharing all the way in the circle; and some benevolent art companies, giving employees a holiday in advance, the latter while happily arranging their workstations, preparing for a new atmosphere in the coming year, while before turning off the last light in the office, do not forget to take an empty office photo, and then send it to the circle of friends." Pull hate".

In such a cheerful and relaxed, if anyone still publishes some work-related exhibitions or works, they will be ignored by everyone, and there is not even a mood of praise. Because, the New Year is coming, and the taste of the New Year is the main theme. In such a "New Year's taste" psychological just need, in addition to the food and scenery, everyone has also sunbathed a variety of artistic "New Year gifts" received.

Because it is related to art, the various "annual ceremonies" in the art circle are more individual than ordinary annual ceremonies. Although the cost is not necessarily high, due to the culture and customization, even a small box of tea leaves is exquisite and lovely. Importantly, you want to buy but you have nowhere to buy.

For example, a well-known art website in the circle, in the New Year's heart of its customers, there is a blank Spring League made of special red paper. The upper and lower tops of the left and right links are drawn with gilding a goat that is digging gold in the hoe, and the four words of no taboo. There are also several pressed buns with the same nugget sheep motif, the red envelope is square, the nugget sheep is processed into a hollow shape, and it contains a special piece of gilded paper. From a distance, the sheep that was digging on the age bag was golden, like a window flower, with clear lines and lifelike. In addition to the couplet and the pressed bun, there are three sealed red pentagram boxes that can be placed in the palm of the hand, like a small barn, containing several grains of rice and some salt, symbolizing the abundance of grains. The most brilliant thing is that there is also a piece of "sheep's head door god" made of special cloth, this sheep's head door god is composed of many different villain images, and the image of the sheep's eye comes from the divine beast in the "Classic of Mountains and Seas" - the enlightened beast. The "Classic of Mountains and Seas" records that Kunlun has nine gates, and the gatekeeper is the enlightened beast, which has nine heads and a long face, is huge in size, and is brave, according to the website, the image of this door god was designed by an associate professor of the Central Academy of Fine Arts.

There is also a well-known auction company that has always been refreshing to the industry with its culture and creativity, and this time they have prepared annual gifts for customers, and continue to play their own creative ideas of "turning decay into magic". Open the gift box, which is a notebook, desk calendar, tea and other ordinary things, but on the envelope of several age bags, printed several smiling faces of children of similar age, these children are the children of the company's employees, the photo on a line of handwriting, let people know their true identity, but also shows the children wish everyone a happy New Year warm friendship. This simple envelope makes it easy for people to remember this annual gift and a different corporate culture.

And some galleries prepare New Year's gifts for their friends are also very distinctive. An art institution that the author knows of in 798 acts of a Zen master, the annual ceremony is a custom tea named after the Zen master's name - "Hepao Zhai", because in Buddhism the number "7" has a special meaning, so each box of tea has 7 small packets, packed in a very plain kraft paper cardboard box, the carton is printed with a convex text with the name of the Zen master and the Name and the Zen Master's Dharma number and seal, without excessive color embellishment, but unforgettable. The 7 small bags of tea leaves inside are packaged in light gold, which is not ostentatious and has the majesty of the light of the Dharma. In addition to the black name and red seal, the tea bag is also printed with a hand-painted work of a Zen master, like many palms and like spreading branches reaching out to the sky. At this point, the taste of the tea no longer seems to matter.

In addition to the Annual Gifts for clients, some art institutions also hold appreciation banquets at the end of the year. In the appreciation banquet, the gift of the lottery becomes a surprise for friends. For example, at an institution focused on promoting young artists, some of the raffle gifts at the evening were small originals by artists who collaborated with them. A friend I know was lucky enough to get a work by a young artist Chi Qun.

These are the "New Year's flavor" of the art circle, not luxurious, but warm. When we keep saying that art seems too cold, when we look back, it is actually in the middle of the light.