The last change before the New Year is coming
The independent brand Hua-series cars, which once lived in the shadow of joint ventures and imported cars, have now successfully surpassed many joint venture brands in domestic sales. And there are several big factories have begun to try to go abroad, and foreign veteran car companies have launched a head-on confrontation...
【References】
Song Wenbin. A Study on the Symbolic Evolution of New China's Automobile Industry Products: A Case Study of Hongqi Car[J]China Equipment Engineering, 2021(24):208-210.
Xu Jingbo. The Hongqi sedan drove into Japan, which is a historic event! [J].China Economic Weekly, 2021(Z1):108-109.
Liu Xiaoyong,Tan Jingbao,Wang Zheng,Li Yan. Zu Xiangjie: How to transform independent brands? [J].Automotive Observation, 2021(07):16-21.
Pei Jianru. Japanese cars are not fragrant? Independent brands are "grabbing" cakes[N]. Daily economic news
2021-12-16(009). DOI:10.28571/n.cnki.nmrjj.2021.004739.
Bamboo Jun. Chenghan Rhymes and New Chapter: BYD Han Leads China's Own Brand to "Change Lanes and Overtake"[J].Business School, 2020(08):100-101.
Li Shuwan. Toyota, Volkswagen to catch up who will dominate the future of intelligent vehicles[N]. CBN Daily
2021-12-21(A10). DOI:10.28207/n.cnki.ndycj.2021.005694.
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Ray ray had something to say
Although independent brands in the field of new energy vehicles, fuel vehicles still can not beat the old joint ventures and imported car companies from the real hardware, but each car company has now developed the most suitable way to play, and the sales of family grocery cars are also online all year round.
For example, directly avoiding the shortcomings of the three major pieces, to make a big fuss about the appearance, space, configuration, service, and comfort of the car, it is already a routine operation of independent brands.
In recent years, in addition to continuing this set of "basic exercises", independent brands will also set up people according to the positioning of their own new cars. For example, a new car with a shape to fight and a stronger power than the general grocery cart, the car company will label it "sport" and "steel cannon". If it is a new car with a high appearance of science fiction and a lot of electronic configuration, words such as "smart" and "future" are indispensable.
But what Lei Lei wants to say is that everyone should not get on their heads when they see the overwhelming advertising, or they must polish their eyes and screen well. After all, there are still many players who fish in muddy waters among the endless new cars.
For example, the final display of the movement was exposed to the power of the false standard, the actual measurement of acceleration and spanning; the reliability of the flaunting intelligence did not keep up, and the screen in the car was down at every turn. This kind of problem of buying the wrong board is also commonplace in the circle of independent brands...