Sanxiang Metropolis Daily, January 24 (Correspondent Xu Jialei) In order to help the development of Chinese animation and pay tribute to China's excellent animation, on January 23, Pizza Hut joined hands with the classic animation image Of Shanghai Fine Arts Film Studio Hulu Brothers, combined with shadow puppet intangible cultural heritage, to hold a "Chinese Animation Year in Western Restaurants" theme activity at Changsha Jinxing Middle Road Restaurant.
This year is the fourth consecutive year that Pizza Hut has created the "Chinese Year in Western Restaurants", and this time Pizza Hut and Hulu Brothers have created animated experience restaurants and rich theme activities across the country to attract more family consumers to Pizza Hut for the New Year.
In Changsha, Pizza Hut integrated the classic animation of "Hulu Brothers" with intangible cultural heritage art, invited families interested in Chinese animation to walk into the Hulu Brothers theme restaurant on Jinxing Middle Road in Changsha, and relived this classic animation by watching shadow puppet plays, allowing consumers to feel the national culture and traditional aesthetics expressed by China's excellent animation at close range.
"Shadow puppetry is known as the world's earliest 'animation film', which has been endowed with profound cultural connotations, and 'Hulu Brothers' is also a form of fine art animation developed on the basis of drawing on traditional arts such as shadow puppetry and folk paper-cutting, which is quite related to shadow puppetry." At the event site, under the leadership of He Huaiyu, the non-hereditary inheritor of Changsha shadow puppetry, the participating families also learned about the intangible cultural heritage "Changsha Shadow PuppetRy" and the development of Chinese animation through cultural classes.
In recent years, Pizza Hut has been committed to combining traditional culture with Western restaurant products, experiences, etc. Following the launch of dunhuang cultural and creative mooncakes and intangible cultural heritage IP cooperation, this cross-border cooperation with Chinese animation once again reflects Pizza Hut's determination and confidence in promoting the inheritance of traditional Chinese culture. Pizza Hut will continue to upgrade products, enrich the restaurant experience and build cultural peripherals, etc., to deepen Chinese aesthetics into consumers' daily lives, so that consumers can further understand and learn about Traditional Chinese culture, and help the development of China's animation industry.
Following the launch of the "Little Inheritor" family public welfare project last year, this year, through activities such as shadow puppet DIY production and watching shadow puppet performances, we will learn more about the Chinese aesthetic presented by domestic art, so that the "little inheritors" can inherit the old and welcome the new in play, and truly feel the exquisite and unique charm of traditional culture and aesthetics while learning shadow puppet culture and understanding Chinese animation.
"As a leading Western-style casual dining brand that has been in China for more than 30 years, Pizza Hut has been committed to providing consumers with a fusion of Chinese and Western food culture experiences, said: "As a leading western casual dining brand in China, Pizza Hut has always been committed to providing consumers with a fusion of Chinese and Western food culture experiences. This year is the fourth year of Pizza Hut to create the 'Chinese Year in Western Restaurants', we hope that more consumers can enjoy pizza huts while enjoying delicious food, experience the charm of traditional culture, and spend a different Chinese Year in Western restaurants, which is also one of Pizza Hut's initiatives to help the inheritance and development of Traditional Chinese culture."
Pizza Hut launched this year's "Chinese New Year Feast", full of ten large dishes, the road has a colorful head: spread wings to soar twelve wings platter, amber abalone juice and beef grilled sausage rolled pizza, squirrel sea bass beef rib platter, etc., so that the young families who come to the restaurant feast at the same time, but also full of meaning, more rich after-dinner gifts to take home.