The footsteps of the Spring Festival are gradually approaching, and the streets and alleys of Jinan are becoming more and more flavorful.
Recently, in Jinan High-tech Wanda Mall, the cute babies participated in a special parent-child interaction to celebrate the New Year festival in advance and taste the new year delicacies.
Dolls make a new year
Childhood classics must be passed on
Stealth, vigorous, spitting fire, spraying water, treasure gourd, seven-colored mountain... "Hulu Brothers" as a post-80s, post-90s childhood memories, for consumers to create a lot of good memories, many interesting fragments and lines are still fresh in memory.
On the occasion of this year's Chinese New Year, Pizza Hut joined hands with The Hulu Brothers, a classic animation image of Shanghai Fine Arts Film Studio, to launch the "Year of Chinese Animation in Western Restaurants" theme activity across the country.
In the Jinan High-tech Wanda Pizza Hut Restaurant, the classic image of the Hulu Brothers can be seen everywhere, especially the Hulu Brothers Guochao Toys jointly named by Pizza Hut and Shangmei Film Studio, which makes the parent-child families participating in the activity fall in love, and also restore the scene according to the plot of the cartoon.
"Goblin, pay back my grandfather!" At the scene of the event, the children and their parents dubbed the cartoon "Hulu Brothers", and the cute babies "conquered" the "snake spirit" with their voices and rescued the "grandfather". According to the children's imagination, the sand painting performance teacher used colorful sand grains to form a new compilation of the childhood classic animation of "Hulu Brothers Making New Year", inheriting the new oriental aesthetic story connotation for the childhood classics of parents and mothers.
Through the activities, it not only brings the parent-child relationship closer and keeps the children close to the lives of their parents when they were young, but also connects the unchanging love of animation between the two generations, inherits the Chinese animation classics, and shows the Chinese aesthetics.
It is reported that since January 17, the theme package containing the series of toys will be listed in major Pizza Hut restaurants across the country. Through this set of the same series of national tide toys that symbolize three generations of the same church, the traditional animated image will be reinterpreted in a youthful way.
"Little Inheritors" experience intangible paper-cutting
Western restaurant to create the Chinese New Year
In recent years, Pizza Hut has been committed to combining traditional culture with Western restaurant products, experiences, etc. Following the launch of Dunhuang Cultural and Creative Mooncake and Intangible Cultural Heritage IP cooperation, this time it has once again cross-border cooperation with Chinese animation.
"Hulu Brothers" is a classic work of Chinese paper-cutting animation, and paper-cutting is one of the most distinctive traditional Spring Festival customs in China, every year during the Spring Festival, the red window flowers reflect a piece of Chinese red in every household, which is the most Vivid Expression of Chinese aesthetics.
Wang Tao, representative inheritor of Jinan Intangible Cultural Heritage Paper-cutting and president of Jinan Paper-cutting Art Institute, showed everyone the classic animation image created by the prototype of the Hulu Brothers animation film and the creative works of the "Tiger" Chinese Zodiac, and also taught the children to learn traditional paper-cutting and understand the inheritance origin of Jinan paper-cutting.
Under the children's dexterous hands, the colorful treasure gourds that symbolize reunion and happiness come to life, and all things look forward to "spring" in their hands. The 8-year-old mother said, "Being able to learn traditional Chinese culture and intangible cultural heritage skills in the game is a rare cultural and aesthetic experience for children." ”
It is reported that during the Spring Festival, Pizza Hut will carry out cultural experience and popular science activities related to Chinese animation in more cities' Hulu Brothers theme restaurants, attracting more young people and young families to understand Chinese animation, explore the national culture behind animation, and inherit Chinese aesthetics.
Young families gather pizza huts
Enjoy the "Chinese New Year Feast" in the Western restaurant
This year marks pizza hut's fourth year of calling on consumers to come to Pizza Hut to experience the "Chinese Year in Western Restaurants".
As a Western restaurant loved by family consumers, this year Pizza Hut and Shangmei Shadow Hulu Brothers hope that more consumers can reunite and enjoy food at Pizza Hut during the Spring Festival, experience more parent-child theme activities, and feel the charm of China's excellent animation culture in a joyful atmosphere, which is also the original intention of Pizza Hut to create the theme activity of "Chinese Year in Western Restaurants" every year.
"As a leading Western-style casual dining brand that has been in China for more than 30 years, Pizza Hut has been committed to providing consumers with a fusion of Chinese and Western food culture experiences, said: "As a leading western casual dining brand in China, Pizza Hut has always been committed to providing consumers with a fusion of Chinese and Western food culture experiences. This year is the fourth year of Pizza Hut to create the 'Chinese Year in Western Restaurants', we hope that more consumers can enjoy pizza huts while enjoying delicious food, experience the charm of traditional culture, and spend a different Chinese Year in Western restaurants, which is also one of Pizza Hut's initiatives to help the inheritance and development of Traditional Chinese culture." ”
Pizza Hut launched this year's "Chinese New Year Feast", full of ten large dishes, the road has a colorful head: spread wings to take off the twelve wings platter, amber abalone juice and beef grilled sausage rolled pizza, squirrel sea bass beef rib platter, etc., so that the young family who came to the restaurant feasted, but also full of meaning, more rich after-dinner gifts to take home, hands-on is a big table!