Who is the most popular carrier pickup in the world right now? Ford Maverick may be the answer. Since its launch last year, this newly built pickup has been hotly sought after, and its attention is even comparable to that of big brother Ford F-150. In August last year, the order volume of this new load-bearing pickup truck reached 100,000 copies. Due to capacity issues, Ford Maverick only completed the delivery of 13,258 vehicles last year, far from the user's expectations.
For Ford, the pursuit of users has also become a worry for their happiness, and into 2022, the predetermined popularity of Ford Maverick has not declined at all. In the face of this situation, a Ford spokesperson said that they decided to stop accepting new retail orders from Ford Maverick from January 27 to focus on completing the production of existing order vehicles.
It is no exaggeration to describe the Ford Maverick as "sold out", due to chip shortages, repeated epidemics and limited working hours of workers, the production of this new pickup truck has never been able to reach the order quantity. Of course, Ford probably didn't expect this new load-bearing pickup to be so popular in the U.S. market. Now, Ford needs to do everything in its power to ramp up production to meet the needs of users currently booking the pickup truck.