2021 China Automobile Retention Rate Report Used car transaction volume increased by 22.62% year-on-year

On January 24, 2021, the 2021 China Automobile Retention Rate Report was released. In the context of repeated epidemics in various places, the new car market in 2021 has experienced various conditions such as tight supply chain, lack of "core" production reduction, the rise of domestic smart cars, raw material price increases, and vigorous development of new energy vehicles, and the Chinese auto market has ended its continuous decline in the past 18 years, showing that the domestic automobile consumer market is still bright with a strong posture.

In 2021, the domestic market car sales were 26.275 million units, an increase of 3.8% year-on-year; the second-hand car trading volume was 17.5851 million units, an increase of 22.62% over the same period last year. At the same time as the growth of new car and second-hand car transactions, through the study and observation of industry price data, we found that the domestic automobile market showed a clear trend of consumption upgrading, and began to diversify and develop with high quality.

The annual China Auto Retention Ratio Report is both an insight report and a business report card. This report card contains a variety of things in the past year, such as: changes in market demand in the consumer industry, optimization and adjustment of government policies, mutations in the competitive landscape, breakthroughs in the profit model of various manufacturers, changes in operational ideas, breakthroughs in industry difficulties, and changes in technical routes, all of which are reflected in the data.

This report card, on the one hand, is the objective performance of the uncertainty of the external environment, the impact of the normalization of the epidemic, and the shortage of international chips, but also in the face of the uncertainty of the internal environment, the loss of talents, the policy of the automobile circulation industry, the follow-up problems brought about by the growth of new energy vehicles, and the fast and slow decision-making response of intelligent iteration.

China's car retention rate report has been released for 5 years so far, subdivided into monthly, semi-annual and annual. Through data and industry dynamics, operational indicators are expressed, problems and pain points are found, and suggestions are given. In recent years, many manufacturers have used data reports to guide strategic planning and business operations, rather than saying that the production and sales of manufacturers are the top priority of operation, it is better to say that stable retention rate is the long-term solution.

Automobile retention rate is a comprehensive reflection of brand reputation, evaluation and after-sales service, is a set of professional strategic play and operation mode, jingzhen estimation is deeply rooted in this, but also willing to promote the digital development of the second-hand car industry as the goal, to create a credible automotive industry service brand.

The retention rate plays an important role in improving consumer satisfaction and confidence index, which can reflect the comprehensive strength of brand product strength, recognition, reputation, etc., and provide an important reference for future repurchase, replacement, leasing, finance, marketing and other businesses, thereby reducing business risks and improving operational efficiency.

The retention rate price data of this list is calculated using the sales price (B2C) of used cars in good condition. Here's a ranking of performance in annual data:

In 2021, the production and sales of traditional fuel vehicles are close to the peak, and new energy vehicles and intelligent vehicles continue to grow and occupy new markets. Independent brands strive to move upwards: Weipai and Lynk & Co have occupied a place in the domestic high-end market, and Roewe and MG have accelerated the "new national tide" and made efforts to officially certify.

Under the pressure of luxury brand exploration and independent brand upward, joint venture brands also strive to transform into a trend in order to cut through thorns. In 2022, how the auto market will develop, let's wait and see.