laitimes

Yingda: The creation of future sitcoms adheres to the path of Sinicization

author:Beiqing Net

From January 22, the second season of the 100-episode live-action sitcom "New Big Head Son and Little Head Daddy" will be broadcast on the Children's Channel of China Central Radio and Television Corporation, with one episode broadcast every day at 16:00 on Saturdays and Sundays, and two episodes every day from Monday to Friday at 15:50 pm. The drama is adapted from the classic animation of the same name, in the form of sitcom, the domestic animation classic IP is once again presented to the audience, and while retaining the original plot and characters, it has added new characters with the times, constructing a more in line with the contemporary Chinese life scene, and making the theme and content arrangement more educational.

The live-action sitcom "New Big Head Son and Little Head Daddy" is a successful attempt to make a domestic classic animation IP live-action. In 2018, the first season of the show was unanimously loved by children and parents as soon as it was broadcast, occupying the top three in the ratings of all TV channels in the same period for many times, and even surpassed many popular dramas at one point to jump to the top of the list.

Cai Zhijun, managing director of CCTV Animation Group, said that around the IP of "Big Head Son", CCTV Animation has persistently laid out and developed TV animation, animated movies, stage plays, New Year films, and live-action sitcoms, which is to make China's own parent-child animation brand bigger and stronger, using the era background and family life familiar to Chinese children to tell the realistic stories that are closest to them and warm them, so that they can subtly establish cultural self-confidence and get an education of love.

Speaking of the creation of the second season, the show's general director Yingda said that this time it is necessary to inherit the part of the audience's favorite part of the first season, retain the coherence between the two seasons, and surpass and break through on top of it. In terms of content creation, the story of the second season integrates more observations on the current social reality topics, and Yingda proposes, "The future sitcom creation path must adhere to the Chinese, and create works with localization characteristics to show Chinese children and audiences." "Text/Reporter Yang Wenjie

Read on