Half Moon Talk 丨"Xueba Internet celebrity" is not too much, but too little

"Xueba Internet celebrities" is not too much, but too few

Half Moon Talk Commentator Qin Daixin

Yuan Lanfeng, Bi Dao, Luo Xiang, He Xue, Zhang Minghui... You who often "brush videos" must be familiar with these names that are active in the field of online science popularization. They are well-known up masters on the Internet, platform big V, in real life are doctors, professors, seemingly far apart two identities appear in the same person, they are given a common name by netizens: "Xueba Internet celebrity".

What does it mean for a real-life bully to become an Internet celebrity? Some people say that these academic bullies who should be deeply involved in their own research field to become Internet celebrities is a waste of resources; some people think that this kind of "dimensionality reduction blow" from the academic circle has injected high-quality fresh vitality into the Internet celebrity circle and is happy to see it; and some people are worried that high-end talents will cause adverse imitation effects when they become Internet celebrities.

The root cause of the controversy of the topic is that the phenomenon of Xueba becoming an Internet celebrity is beyond people's general understanding. Many people will habitually think that academic or research-oriented talents should be buried in the laboratory, between the book pile, sitting on the cold bench in obscurity, their success should be reflected in academic achievements, should not go to the front desk to hype individuals; and rely on the Internet to become popular Internet celebrities are more for the purpose of attracting people's attention and obtaining traffic, their success is to take a clever route, many times not worthy of the name. But in fact, there is never a provision to clearly define what the two groups of students and Internet celebrities should look like. The emergence of Xueba Internet celebrities seems to have "turned out" to break a traditional concept, but in this era of profound changes by the Internet, the emergence of Xueba Internet celebrities is only natural.

Yuan Lanfeng's popular science takes us closer to quantum mechanics and lets us understand the principles of world operation; looking at Luo Xiangpu's law, we will find that the original seemingly boring legal world is so interesting; He students let us see that as long as there is strength, young people can also chat with the world's big coffee ABOUT...

Xueba walked into the network and helped ordinary netizens open a door to understand the new world, physics, law, computers, medicine... Through them, we found that these professional knowledge that once belonged to a certain academic field can actually be recognized and learned by everyone, and we find that the words and concepts that were once considered obscure have become popular and interesting through their narration. Xueba became an Internet celebrity to carry out science popularization, so that academia really walked out of the ivory tower and went to the general public. The popularity of the students on the Internet and the large number of fans also prove that people's thirst for knowledge is very promising to have a way to understand those "unconscious" fields.

The phenomenon of "cross-border" internet celebrities is beneficial to the development of academia and the Internet. Academic research needs someone who can drill into it, and the development and continuation of science also needs someone who can spread it. The academicization and popularization of knowledge seem to be contradictory, but behind the contradiction is everyone's rejection of blunt output methods, and the concern that some people who know only half are spreading wrong knowledge. Nowadays, when the masters and professors who have the right knowledge can tell science and disseminate science in a way that everyone likes to hear, how can it be said that it is not a good thing? On the other hand, when more and more cultured and knowledgeable people become Internet celebrities, to lead everyone to learn and guide the direction of network topics, this is also a positive exploration direction for the future development of the Internet celebrity circle and network ecology.

Of course, we also need to maintain a rational attitude towards the internet celebrities, neither too harsh, nor should we blindly worship like the pursuit of stars. The right thing to do is not to "fann them", but to use them as a way to acquire knowledge in the field of expertise, to learn and think under their leadership.

The development of academic research in China needs the strong support of the public, and the improvement of the public's scientific literacy is also a long way to go. As a bridge connecting the public and academia, are there too many internet celebrities on the Internet? On the contrary, it is too little! (End)