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Recently, A new vegetarian bun was added to KFC Breakfast in Shanghai. At 9:15 a.m., the reporter came to the KFC restaurant of Rui Ou Department Store to visit the field, and noticed that there were customers who came to eat breakfast one after another, and many customers bought breakfasts that combined Chinese and Western, including Chinese vegetarian buns, raw porridge, and coffee. One woman said that the choice of breakfast is more abundant, and people can take what they need and eat it together.
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This vegetarian dish bag is the signature product of the long-established "Spring Wind Songyue Lou". With the upgrading of the consumer market, Chunfeng Songyue Building changes and seeks innovation, and in 2021, for the first time, it will "go out of the circle" to create a new model in Jing'an Jiuguang Department Store to open a chain model, and gradually explore new ways to resonate with young consumer groups. In order to narrow the distance with the young circle, Chunfeng Songyue Building sought KFC help in the New Year.
This co-branded version of the vegetarian dish bag, the skin is white and clean, it is very soft to the touch, and the skin does not stick to the teeth. The most important thing is that the filling core is salty and refreshing, with some slightly sweet flavors, in addition to green vegetables, dried beans, shiitake mushrooms, and the iconic gluten.
In order to make the vegetable bags sold in KFC stores closer to the "original" vegetable bags of Songyuelou, and taking into account the differences between the two brands in terms of "people, goods, and fields", that is, the target customer groups and consumption habits, facilities and equipment hardware, and store operation methods, they adjusted the specifications of the buns on the basis of retaining the core formula unchanged.
On the one hand, it is considered that the hardware equipment of KFC stores is mainly Western-style ovens, while the traditional practice is to use steamers. On the other hand, taking into account the dining habits of young consumers, the adjusted buns are more adaptable for different customers, and they can choose to buy 6 buns in the end box, or they can buy a single vegetable bun to taste the fresh, and they can also be paired with skinny egg lean porridge, soy milk, and even coffee. The combination of Chinese and Western such as "vegetable bag with coffee" is very characteristic of Shanghai's Shanghai school.