Since ancient times, "Jinshang" has shown us the cultural connotation of self-improvement and inclusiveness. In traditional Chinese culture, valuing righteousness over profit is a unique moral code. The commercial imprint characteristics of Jinshang are representatives of Chinese culture. The thinking brought to us by "Jinshang" is not only to make profits, but also to be human.
In today's period of encouraging women to start a business, Ding Shumiao, a woman, brings us thinking about the three aspects of "Jinshang", "women" and "self-improvement".
She is known as the "high-speed rail sister", she made a fortune by selling eggs, unlike small businessmen who make a living, she relied on small business to raise her own value to the ranks of billionaires.
Born poor and bold
Ding Shumiao, who was born in the Loess Plateau, like many families in remote areas in the northwest, lives a life of facing the loess and facing the sky, as if they can see today's three meals a day as soon as they open their eyes, or eat sweet potatoes and noodles. As the days passed, the two words "poverty" still hung over her family's head.
There was only one father and brother in the family, and the mother died prematurely, so that she never tasted maternal love. Her understanding of women has been incomplete since she was a child.
She treated herself like a boy, doing farm work, being mischievous, and prematurely taking on the burden of the family. Naturally, her father could not afford to provide for her two children to study, and as a girl, she dropped out of school early and only had primary school education. In the 1970s, my father also passed away.
Because there is no female role in the family since childhood, Ding Shumiao's personality has developed the same as that of boys, bold and atmospheric. Blowing the wind of the Loess Plateau and withstanding the scorching sun of the plateau, she is tall and informal.
After her father's death, after being introduced by a matchmaker, she married Hou Wanhu. Her husband was a former soldier, and after he retired from the army, he was assigned to work in the local township government.
Only Ding Shumiao, who has a primary school education, can marry Hou Wanhu, who has an "iron rice bowl", which is naturally a high climb. However, Ding Shumiao, who has been poor and afraid since childhood, is uneasy about a stable day, always thinking of making some achievements on his own, wanting to make a fortune, and the dead wages of township government clerks are not as stable as the happiness of making a fortune.
With the psychology of getting rich, in the era of the planned economy, Ding Shumiao was always different from the villagers who were content with the status quo and lived their lives, others went to the land to earn work points, and got up early and worked greedily, but she was unwilling to go. Every day I think about getting rich, and I want to get a lot of money.
At that time, almost every household in the village raised chickens, and every household had surplus eggs, and restaurants in the county town needed eggs every day.
If she could take the eggs from the village to the city to sell and make a difference in price, cheaper than the price of eggs bought outside in a restaurant, she could make money.
Ding Shumiao, who has a personality like a man who dares to fight, really thought of a good business "reselling eggs". In that gray, regular era, she did the work of "falling grandfather".
She took the first step in the accumulation of funds, every morning, Ding Shumiao carried her small basket, collected eggs from house to house, and immediately took them to the county to sell after receiving them. In the 1970s and 1980s, the northwestern countryside was full of dirt roads, not to mention the twists and turns, and muddy.
Ding Shumiao walked from the village to the county seat for a day. The profit from selling eggs is only the difference from the source to the market.
She had heard that scorpions were needed in pharmacies in the county, and she even climbed into the grass to catch scorpions. You know, the scorpion is one of the five poisons, and if it is stung, it will kill you! But Ding Shumiao, this woman, simply can't get out of the eyes of money, 20 yuan a pound of scorpions, in her eyes can be regarded as a big deal, can be worth her selling ten pounds of eggs!
Selling to make a fortune "coal" is actually a "media"
Soon, Ding Shumiao, who had accumulated some small money by selling eggs, took her savings and left her birthplace.
People in the village all said that Ding Shumiao was a woman who dared to fight and had resilience. There was envy in his eyes, and there was also sarcasm in his eyes. In the eyes of the villagers, a woman should be diligent and thrifty in running the family, passing on the generations of An An to guard the rear of the family, and Ding Shumiao, who lost her mother since childhood, should honestly teach her husband and children at home, but she did not.
Ding Shumiao, who has a primary school culture, actually suffers from the loss of no culture in doing business. She is not very proficient in even the most basic arithmetic, she only knows that a pound of eggs is 2 yuan, sometimes there are guests who want to buy a pound and a half of eggs, she does not know how to calculate money for others.
Even for such a woman who lacks arithmetic and accounting foundations, her desire for money is still in her eyes.
Taking advantage of the wind of reform and opening up, Ding Shumiao came to Jincheng with the money she had suffered. Opened a noodle restaurant of its own in Jincheng. The pasta of the Shanxi people is famous. Although the lady boss is not beautiful, she is loyal and honest, and when she comes to eat noodles, she will add more dishes and noodles to others.
Ding Shumiao's noodle shop is very cheap and numerous, which naturally attracts many customers, including coal truck drivers who run to and from transportation. Jincheng is also a famous coal capital in the country.
If coal transportation is her attraction to the transportation industry, she has indirectly contacted the transportation industry through coal transportation. Then what really makes her is the transportation industry, and coal is just a "medium".
The line of transporting coal does make money, but it is not easy to get into this industry. Transporting coal first requires dealing with government officials. And Ding Shumiao, who came out of a small place, knew the doorway of social interaction. But women, she can always have a common topic with women.
Ding Shumiao started with the wives of officials and got a "pass" for the coal transportation industry. At this time, the connections she laid down also played a great role in her future business map and life path.
Because Shanxi is the origin of coal, coal in the province is very cheap. Coal from other provinces has become expensive because of the transportation costs and labor costs. Ding Shumiao used the transportation difference to make a profit.
Ding Shumiao is most famous for her ability to get the "wagon plan".
The so-called wagon plan is the product of the planned economy period, generally the largest boss of the local coal business, submitting an application to the higher-level railway unit, how many wagons are needed for transportation this year, the railway unit after statistics, and then uniformly reported to the railway department, and finally to the city approved the number of wagon indicators.
In the 1990s, when the railway was not developed, the indicator of the wagon plan was a very important resource, and it could even cause various companies to compete for resources.
Ding Shumiao, who dared to do the egg resale business since the era of "cutting the tail of capitalism", relied on her keen sense of smell to pick up the old business again and started the business of reselling the indicators of the wagon plan.
High-speed rail a sister billionaire wealth
In the 1990s, coinciding with the golden age of the country's growing economy, economic exchanges across the country continued to increase, especially the connection between the coastal and inland areas became closer and faster through the continuous development of transportation. The transportation industry has also become a key industry of the national economy and an intermediate hub for economic exchanges around the world.
In Jincheng, people in the coal transportation industry know that there is a Ding Shumiao business that has done a big job. This woman is also really admirable, she can go to Zhengzhou for an indicator, trip after trip, even if she returns empty-handed, she does not give up. With this "drilling" energy, Ding Shumiao went north in the millennium.
Just as she had gone from the countryside to the county seat, she had gone from Jincheng to Beijing. During her years in Beijing, she accumulated a lot of wealth.
At that time, the "10,000 yuan household" was a well-known name, and Ding Shumiao, who was worth hundreds of millions of dollars, also became the object of everyone's envy and pursuit. Her history of struggle is also praised, as if everyone is envious of her for having a good time.
At the same time that Ding Shumiao's name resounded throughout the country, her company also spread all over the country. Her business scope also covers many fields, including the filming of the new version of "Dream of the Red Chamber", and also her investment.
In 2010, at the World High-Speed Rail Conference held in Beijing, Ding Shumiao's media company hosted the promotion. At the same time, it monopolizes all advertising of high-speed rail stations. The outside world also called her "high-speed rail sister".
Sitting on hundreds of millions of assets, she has been involved in all walks of life, and her name is in hotels, restaurants, and media companies. Her luxury clubs and hotels have become venues for celebrities to gather, and the mansions she bought in Hong Kong are also luxurious.
At this time, Ding Shumiao, who had changed his name to Ding Yuxin, not only pushed his career to the peak in the past few years of hard work in Beijing, but also accumulated a lot of wealth.
At the same time, she used the remaining funds in her hand to open her own Shanxi Jin hand environmental protection equipment co., LTD. in Shanxi, and successfully won the Beijing-Tianjin Railway Sound Barrier Project.
It has made its own contribution to reducing the noise of the railway and has been rated as a model project by the municipal unit. In the same year, many railway projects in the northwest, such as the Wuhan-Guangzhou Railway, the Zhengxi Railway, the Guangzhou-Shenzhen-Hong Kong Railway and other projects, were also exclusively contracted by Jin Hande Company.
2010 was the tenth year that Ding Shumiao and Liu Zhijun got acquainted, and it was also in this year that Ding Shumiao's career reached its peak. Behind the huge wealth and the project that can always win the bid, it has to be thought-provoking. What does such a woman with no culture rely on to make her business path smooth?
I have to mention Ding Shumiao's network of contacts. People who know Ding Shumiao know that she is a person who is not very literate and does not know how to calculate accounts, has great courage, and often suffers losses. Among the results of Ding Shumiao's interrogation, one of the crimes was the main criminal fact of the crime of illegal business operation.
It turned out that through Liu Zhijun, the former chief transport dispatcher of the Ministry of Railways, she could always easily get the railway transport plan. Liu Zhijun violated the regulations and gave Ding Shumiao many indicators for the transportation plan.
Ding Shumiao obtained economic benefits through rail transport programs. Later, Ding Shumiao admitted that she would give the client 2 percent of the benefit fee, that is, the intermediate introduction fee.
Ding Shumiao's illegal income from the collection of intermediary fees on the transportation plan indicators alone reached more than 2 billion yuan. In order to give back to Mr. Liu, who provided convenience and help on her business road, Ding Shumiao threw herself into his favor.
Not only did it give him a lot of benefits financially, but even Ding Shumiao's luxury club in Beijing was built for Liu Zhijun.
Liu Zhijun opened the door for Ding Shumiao's business desires, and Ding Shumiao also spent 50 million yuan for Liu Zhijun's "running official". For the sake of Liu Zhijun's career development, Ding Shumiao made job adjustments for him, spent money and energy, and spared no effort to run for Liu Zhijun's future. At this time, Ding Shumiao was simply a "power broker".
For Liu Zhijun is also for himself. Money and power are the source and result of creating value and satisfying desires. It's like a vicious circle, endless, endless.
The mask of hypocrisy is finally punished
A woman, from a poor mountain village, has sold eggs, opened a noodle shop, taken on debts, and begged for people. Suffered countless hardships. On her way forward, it cannot be said that it is not difficult, all the pain and pain, when she is in a high position, looking back, is the ladder on which she climbed to the top.
Around 2006, Ding Shumiao slowly began to engage in charity, and she never forgot the hardships she had suffered, nor did she forget people who were as poor as she was then.
In 2008, during the Wenchuan earthquake, which caused great sorrow to the people of the whole country, Ding Shumiao donated 114 million yuan for disaster relief and post-disaster reconstruction. But behind such acts of kindness, there are disgraceful lies.
Some people say that charity is a cause that is difficult to find motivation, and what we see in Ding Shumiao is her "feedback" grace from the heart and heart. Even if I later saw the video of her full of white hair, reaching out at the end of the road, and the old tears.
At the scene of the 2013 trial, Ding Shumiao said tearfully: "I want to improve my social influence through charity, let the state leaders know, and exempt myself from criminal responsibility." ”
It turned out that the purpose of her philanthropy was to take a part of the proceeds to cover up the illegal and huge profits she had obtained.
On September 24, 2013, Ding Shumiao entered the waiting hall and, because of her two craniotomy surgeries, he was specifically approved to wear a hat and sit and listen to the review verdict.
Pink T-shirt, black trousers. Waist-length hair, because of age, has been lost, thinning hair with her smooth forehead, even if you wear a round hat can not hide the woman's twilight state, just as the business empire she single-handedly built has fallen.
Ding Shumiao, who was not very good in her body, was still relatively calm before the trial, and a little tension made her sit in a position with her fists clenched and did not move her body for half a day.
Just as she heard her indictment read, her body was crooked and her facial expression distorted. During this trial, she expressed very little, just shaking her head and nodding her head to accept the judge's statement and trial.
On the afternoon of September 24, during the intermission of the trial, Ding Shumiao's body obviously could not withstand such a large psychological pressure, and in addition to drinking water, he also asked the court's emergency center personnel for painkillers and swallowed them. When the judge asked Ding Shumiao for the second time whether he could insist, although he got a positive answer, Ding Shumiao still fainted in his seat.
Before Ding Shumiao entered the hall, he had already figured out how to minimize his guilt. She also struggled to the death, complaining about her contributions to society, such as donating money to the Wenchuan earthquake and providing a minimum living guarantee for poor women and children, hoping to get the judge's forgiveness.
We are floating in the world, and no one can be spared from the whirlpool of struggle. When a person reaches a situation where she cannot turn around, it is very unbearable, and the sighs of the onlookers and the disgust of the mockers are indescribable compared to her own state of mind.
Even if Ding Shumiao has made many articles on charity, in the face of the credibility and coercive power of the law, her donations cannot be used as a gold medal for her exoneration.
On December 14, 2014, Ding Shumiao was sentenced to 20 years in prison and issued the first huge fine of 2.5 billion yuan in the history of New China. At the moment of losing her freedom, she was doomed to look at the iron window and regret her illegal deeds.
In 2018, the media reported that a luxury hotel owned by Ding Shumiao was auctioned according to law, and the starting price of the auction was 1.1 billion yuan, and the estimated market price was 1.6 billion. Between 2016 and 2017, when reporters visited the hotel, they found that it was in business and managed by the hotel itself.
In 2021, when a personal search of Ding Shumiao was conducted again, it was found that she had long been renamed "Ding Yuxin", but even if the name was changed, it could not change the fact that she was imprisoned for crimes. In 2022, Ding Shumiao remained in prison. Liu Zhijun also spent more than a year in the iron window, but when asked about his relationship with Ding Shumiao, he did not say anything.
Her bold, daring, long-sleeved and dancing personality doomed her to success. But her efforts and cleverness are increasingly off the path in the face of interests. The law and the bottom line no longer existed in her mind.
Ding Shumiao's life, from the time she threw away her bottom line and self-esteem, began to go astray when she asked for a place for the wagon plan. She is getting more and more crazy, she can't see her own way forward, and she can't see her later miserable end.
The healthy competition in the market has never relied on sending money to officials, sneaking around, and currying favor with each other, so that we can stand in an invincible position.
epilogue
"Watching him rise tall, watching him collapse" is most appropriate to describe Ding Shumiao's business life.
Not letting the eyebrows be shaved is also a true portrayal of Ding Shumiao. In the countryside of the 1960s and 1970s, Ding Shumiao was one of the best women to succeed step by step. There are only a few who can use local values to make a fortune little by little. She is the woman who makes men feel ashamed too.
Her diligence and simplicity, down-to-earth work, perseverance, can accurately grasp the market trends and outlets, and even dare to bet even if the momentum of starting again, there are really not many in the society of that year. Everyone has a dream of getting rich, there are people who look up, and there are people who have worked hard to stop fighting.
We must never forget our way. "At the beginning of man, nature is good" If you do whatever it takes to gain, you trample on morality and law for your own high position.
It is absolutely undesirable to let yourself go down the wrong path. The brilliance of the right path will shine on everyone's way forward, and it is the gods and demons that can be seen and known at the sight of the light. Those relationships that once supported and used each other will eventually become the pushers who pull themselves into the abyss.
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