Seven-wheat data x Sanlitun information flow: demystifying the starting know-how from account building to explosive ideas

With the development of the Internet era, the rise of short videos, the traditional advertising model is gradually declining, more and more advertisers choose information flow advertising, how to do a good job of information flow advertising to improve brand efficiency? Recently, the open class held by Qimai Data and Sanlitun Information Stream was held online through live video broadcast. This open class focuses on the conversion rate of information flow advertising, and Qimai Data specially invited Aunt Ning and Teacher Mo Shuo of Sanlitun Information Flow to share in depth from account construction to explosive ideas for two consecutive days, revealing the know-how of information flow advertising.

Analyze the key data of running volume, solve the creative difficulties and create a blockbuster

In the face of information flow advertising, video materials are the main focus of advertisers, and how to create a blockbuster video, in addition to content copy, data analysis is also crucial. Aunt Ning, the founder of Sanlitun Traffic, shared the theme content of "Explosive Creativity Has Traces - How to Optimize Material Creativity Through Data". At the beginning of the open class, she first explained the various data dimensions related to video, and reminded developers that in addition to the amount of data related to video, they also need to look at "rate". In addition, from the perspective of operation and media, she analyzed the relationship between data dimensions and video optimization in detail, and disassembled the cases and strategies of video optimization for data optimization in each dimension to help advertisers solve problems and create blockbusters.

19 Hidden Lift strategies help you quickly master delivery techniques

As the key to the delivery of information flow ads, the method strategy of the starting amount is particularly important, and the teacher Mo Shuo, a traffic lecturer of Sanlitun specially invited by Qimai Data, shared the "19 Hidden Methods and Strategies of the Advertising Account". Mo Shuo has 6 years of delivery experience, handled by the advertising cost of over 100 million, this time she from the basic volume account to build logic to different periods of traffic selection skills one by one disassembled, and for the efficient testing of materials and bidding budget control principles and other high-level dry goods in-depth interpretation, to help information flow advertising pitchers quickly master the delivery skills, so as to obtain the amount of skills.

Qimai Open Course is sponsored by the professional mobile product business intelligence analysis platform Qimai Data, according to the development needs of different industries/regions, gathering industry growth celebrities, operation promotion personnel, with diversified, rich content and easy to understand practical experience, through the online, offline open course, enterprise internal training "one lesson three-style" mode, focusing on the growth of mobile Internet, providing practitioners with industry dynamic analysis, community operation skills, marketing fission play, drainage promotion strategies and other high-end dry goods courses, and strive to output professionals in the field for the industry to make growth easier.