On January 5, 2022, iQOO officially released the iQOO9 series. One thing worth celebrating, official data shows that the product went on sale for 10 seconds, and the sales of the whole network exceeded 100 million; it was sold for 2 hours, and won the double champion of sales and sales of multiple platforms. Among them, including Kuaishou, Douyin, JD.com, Suning, Tmall and so on. #Tomes##Smartphones##vivo##iqoo9 #
At present, China has become one of the largest smartphone markets in the world. At the same time, it has formed a domestic mobile phone brand camp represented by Huawei, Xiaomi, Glory, OPPO, vivo and a foreign brand camp represented by Apple and Samsung.
iQOO9 series of new products have been comprehensively improved
The iQOO9 series released a total of two models, iQOO9 main game, IQOO9 Pro is the main all-round flagship. In terms of performance, the iQOO9 series is equipped with a new generation of Snapdragon 8 mobile platform + the industry's first overclocking version of UFS3.1 + enhanced version of LPDDR5 + independent display chip.
In terms of other configurations, iQOO9 uses Samsung E5 AMOLED flexible direct screen, 120Hz refresh rate, while supporting dual control pressure under the screen; iQOO9 Pro is equipped with a top Samsung E5 luminescent material 2K resolution screen, with ultrasonic 3D wide-area fingerprint, daily unlocking as fast as 0.2 seconds; charging collocation, 120W super flash charge + 50W wireless fast charge and so on. Looking at the iQOO9 series, many aspects have been improved.
Won the multi-platform sales + sales champion
As a sub-brand of vivo, iQOO has been focusing on the brand concept of "born strong" since its inception in 2019, adhering to top performance and top e-sports, focusing on the user's control experience. Looking at the data of major promotional activities in recent years, it can be found that the iQOO performance performance is eye-catching.
During the 618 period last year, the 1-hour sales of iQOO products increased by 368% year-on-year, and many brands won the double championships of Tmall, Jingdong sales and sales; the double 11 results were still good, iQOO8 Pro won the Tmall 4.5K price segment sales champion, and Jingdong, Suning and other platforms also had single products topped the top.
Deeply bundle esports mobile game tags
iQOO focuses on the performance track, and its core users are mostly young digital geeks, e-sports players, etc. In order to further win the love of young people, the joint B station launched a super 10-hour live broadcast activity with the theme of "Fill Me with Electricity" and the title Bilibili Summer Graduation Song Party. In August 2021, the MV of the brand cooperation song "Born to Win" with Zhou Shen was launched, and in November of the same year, the #Zhou Shen's voice gift #Weibo topic read more than 90 million+.
The most out-of-the-loop is the strategic cooperation between iQOO and King glory. iQOO's digital flagships have been the official machines of the KPL King of Glory Professional League, and according to the official view of king glory, the official professional event content in 2019 reached 24 billion views. The deep binding with the KPL national e-sports mobile game not only shows the powerful performance of iQOO, but also greatly improves the amount of powder absorption and exposure.
As part of vivo, iQOO is a crucial piece of the brand development landscape. At the same time, the competition with OPPO, Xiaomi and other head brands requires that each piece of the territory is steadily moving in a positive direction. iQOO, born tough to explore more than ever!
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