"How old can you ride a bike on the road?"
"What is the national unified traffic accident alarm telephone?" ......
On the 122nd National Traffic Safety Day in 2021, GAC Toyota and the joint dealership set up a session for children to guess 50 traffic safety knowledge riddles in the theme experience activity. This interesting interactive form allows many children to actively learn the rest of the topics after passing the customs and expand their knowledge.
GAC Toyota 122 "National Traffic Safety Day" theme experience activities
How to guide children to correctly and effectively grasp traffic safety knowledge has become an important issue in society. As one of the earliest car companies in China to pay attention to the field of children's traffic safety, GAC Toyota has always been committed to promoting the development and innovation of children's traffic safety education. After years of deep cultivation, combining multiple forces and exploring multiple channels, GAC Toyota has formed a systematic and branded public welfare project system, guiding all parties in the society to pay attention to and participate in it.
Safety education from a child's perspective
In response to the needs of society and the actual situation of children of different ages, GAC Toyota has provided a series of innovative solutions for their traffic safety education.
For the widest range of school-age children, GAC Toyota and Guangzhou Children's Palace focus on creating a "car genie" CSR social education project, starting from the perspective of children, by anthropomorphizing cars, breaking down the barriers between safety knowledge and children.
Just as at the scene of the 122 "National Traffic Safety Day" experience activity, GAC Toyota carefully prepared the "Car Spirit CSO Safety Course" for children, so that children can take the initiative to understand the car, become good friends with the car, and better absorb knowledge. Different from simple indoctrination, GAC Toyota encourages children to find and solve problems in the form of fun questions and answers, and inspires them to think independently. At the same time, this kind of scene simulation teaching method also gives parents a lot of inspiration, guiding parents to put themselves in the shoes of their children to communicate, communicate and interact, and truly let children's traffic safety education enter the family and produce chemical reactions. This is the original intention of GAC Toyota's "Car Genie" CSR social education project, and it is also its main core.
The Car Genie CSO Safety Course was held
In 2014, GAC Toyota and Guangzhou Children's Palace cooperated in the "Egg Touching Stone" auto safety fun course, and the "Car Spirit" CSR social education project began; from 2015 to 2017, the "Happy Town Series Picture Book" was released to tell the traffic safety knowledge from the perspective of children; in 2019, the content of the Happy Town Picture Book was "moved" to reality and the "Happy Town Theme Park" was built; in 2020, the "Happy Little Theater" series of stories was launched together with Himalayas and Goodnight Mothers. Along the way, GAC Toyota's "Car Genie" project has been continuously loved by children and recognized by parents, and through continuous optimization and upgrading, it has developed into a public welfare project integrating "knowledge, fun and interaction".
The ever-upgrading Car Genie CSR Social Project
"After driving for so many years, I never noticed that there were so many visual blind spots in the vehicle." At the 122 "National Traffic Safety Day" theme experience activity, many parents said after participating.
Parents and children experience safety blind spots on the spot
In order to attract more people to participate and better achieve the goal of passing on the concept of safe travel to parents and children, GAC Toyota held related theme activities for the first time in conjunction with dealerships. The development of new positions has provided more possibilities for setting up forms of activities and influencing more people. How to make more groups become the beneficiaries of the project is also a proposition that GAC Toyota has been thinking about.
Linkage of multiple forces. In addition to the joint courses with the traffic police department in the past, GAC Toyota has also continued to cultivate the two important positions of the Guangzhou Children's Palace and primary and secondary schools, bringing children a wonderful series of "car spirit" courses, guiding them to understand cars, design cars, and gain safety knowledge in continuous learning and thinking. In recent years, GAC Toyota has also landed on the Guangzhou tram to create a safe mobile classroom for automobiles, which is fun and educational. With the establishment of the origin of the activities of the local dealerships, the "Riding Genie" course will be open to the public and affect more families to pay attention to the safe travel of children.
GAC Toyota "Car Genie" tram special train runs
Develop online resources. Even if affected by the epidemic, GAC Toyota has not slowed down its pace, and has joined hands with Guangzhou Children's Palace and Guangzhou Traffic Radio to launch an online topic and proposal collection activity, calling on parents and children to carry out online exchanges on the topic of "safe travel". The innovation of communication methods allows children to continue to participate in traffic safety projects without being affected by the objective environment, ensuring the coherence of learning knowledge.
Corporate responsibility of "Making Smiles Better"
Since its inception, GAC Toyota's eyes have never left the field of public welfare, and children's safe travel education is only one of the microcosm. Entering 2022, GAC Toyota is about to usher in the 18th anniversary of the "coming-of-age ceremony", and GAC Toyota has reached its fifteenth year of carrying out public welfare projects. Public welfare can be said to be an important DNA of GAC Toyota.
Adhering to the public welfare concept of "caring for everyone with heart", GAC Toyota's public welfare action has carried out a series of activities around the four major areas of "life safety education", "biodiversity conservation", "community co-construction" and "charitable donation", practicing corporate social responsibility and making the brand more warm.
GAC Toyota's public welfare action has long been not a simple donation of money and materials, through continuous upgrading and improvement of the sense of experience, participation and sense of gain of the activity, to attract more people to join the ranks of public welfare. Kindness and empathy, beauty and beauty have become the biggest features of GAC Toyota's public welfare.
Representatives of GAC Toyota Dealership sent love supplies to the students of Hunan Public Welfare Primary School
At the theme activity of "one meter height to see the children's line 'vision'", a child and his mother specially called their father to participate after the experience of the drunk driving glasses project, and constantly reminded the father to remember not to drink and drive. After the interactive experience, a family of three said that this form can not only educate children but also remind parents, and edutainment can do more with less.
Children experience drunk driving glasses on the spot
Conveying the safety concept of people, cars and environment to more families and stimulating more children's interest and enthusiasm in learning about automobile traffic safety is an important goal of GAC Toyota's continuous safety public welfare action.