Now everyone pays more attention to their individual needs when buying cars, especially off-road models have received more attention, and the overall sales have shown a significant upward trend. Among them, the Great Wall's sub-brand tank masterpieces continue, the former tank 300 is difficult to find, and the existing tank 500 pre-sale is hot, so that the domestic car-making forces are moving forward and becoming the first choice for many consumers when buying a car. However, the joint venture camp has not been tied up, and it has been a continuous good work in recent times. At the just-opened Tokyo Salon Motor Show, Lexus unveiled two new off-road concept cars in a high profile, which became the focus of everyone's talk.
In fact, Lexus's move is also a helpless move, and 2021 is a tragedy for him, and he has been surpassed by opponents in the competition war. First of all, in the domestic market, its overall sales volume only ranked seventh in the luxury group, which was suppressed by the old rival Cadillac, and the independent boss Hongqi jumped up, far ahead in terms of share and reputation. Secondly, in Japan, Lexus was also defeated by Mercedes-Benz, which was elected the most popular luxury brand of the year, to know that Japanese consumers have extraordinary recognition of their own car companies, but did not expect that "outsiders" are firmly in the first place, "Thunder Car" is in a dilemma, and it is urgent to find new breakthroughs.
Admittedly, relying on only two off-road concept cars cannot change Lexus' current predicament, but it can stimulate the enthusiasm of the outside world for its car-making skills and lay the foundation for the launch of other "running volume" new cars. After all, everyone pays great attention to brand recognition when buying a car, and Lexus' performance in the recent period will dissuade many potential consumers. If you can return to the media headlines in time, it will play a good role in promoting the opening of sales channels. In fact, the two cars have remarkable points in many aspects, and if they can be officially mass-produced, they will also win a lot of recognition. One is based on the current Lexus NX 450+ and features a plug-in hybrid system. The second is to use the ROV casual concept car to attract people's attention, looking full of personality.
In terms of design, the NX 450+ modified version is highly similar to the regular model in many parts. The classic "spindle" mesh on the front part of the face is quite eye-catching, the coverage area is quite outstanding, and the surrounding chrome outline and the internal mesh structure complement each other, and the powerful aura is unforgettable. The sharp headlight group is very eye-catching, its split structure layout, LED light source has excellent penetration ability at night. The air intakes on both sides are very deep, revealing a strong industrial texture. The car is equipped with a new style of off-road tires, plus the height of the wheels from the ground is very good, which can be easily handled in a variety of complex road conditions. The roof part of the luggage rack is still layered, which not only shows a strong off-road attribute, but also effectively expands the storage capacity.
The ROV casual off-road concept car is very avant-garde and full of imagination as a whole. Its addition of barb-shaped daytime running lights on both sides of the front of the car not only gives people a fierce look, but also the illumination effect is also worthy of recognition. The car has a two-seat layout with oversized wheels that are quite eye-catching. In order to emphasize the off-road attributes, the car's front/rear independent suspension enhances the traffic capacity, and also adds a lot of protective structures on the outside to strengthen the safety attributes. It is worth mentioning that both cars use Lexus' latest "iron oxide" coating, which effectively improves their recognition, and also has many advantages such as corrosion resistance and aging resistance, which will be applied on many new bodies of the brand in the future.
In terms of power, the ROV off-road concept car will be powered by hydrogen energy, which is very chic in the new energy era. After all, many opponents are increasing the research and development of pure electricity, plug-in hybrid or extended range technology, but Lexus is taking the hydrogen fuel route, which also shows the thinking behind Toyota. It will be equipped with a 1.0-liter internal combustion engine, which is still relatively light to drive considering that the body is relatively small. Its biggest advantage is that it can achieve zero emissions and truly contribute to the protection of the environment. The power information of the NX 450+ concept car has not been revealed, but according to the current model, it is estimated that the car will still be combined with a 2.5L four-cylinder engine + electric motor, which can bring stable and reliable output and excellent fuel economy.
Of course, the two cars are still in the research and development stage, and later with the explosion of more information, we will know more about their true charm. Now the frequency of replacement of the automotive industry has accelerated significantly, and cars have slowly become as new as fast moving consumer goods such as mobile phones. Lexus' recent situation is a good illustration, although it is a senior participant in the market war, it is still half a beat slower than its opponents in the development of new cars, so it has led to the loss of many customers and the decline of word of mouth. Although the two new cars have no plans to be domestically produced, they have successfully attracted attention from the outside world. I hope that Lexus can speed up the progress of launching more powerful models, recover the current disadvantages, and regain everyone's recognition.