2021 is an important milestone for Forte. In terms of organizational evolution, industry leadership, system multiplication and other aspects of continuous consolidation, the formation of a unique hive city characteristics of the attack and defense combination fist. On the way forward towards the goal of ten times the goal, forte all of them bowed into the game and went all out, and in the process, many golden moments emerged. In the first part of the year review series, we used 13 visual stories to connect the flashing moments of Forte throughout the year, in this part, we will use 6 keywords to unlock Forte 2021.
In 2021, around the hive city play, Forte has made substantial expansion in multiple dimensions and multiple maps. The "Healthy Hive" project has blossomed twice, in Xuhui, Shanghai, to revitalize the city, will recreate the "Shanghai Health Cover"; in Suzhou Taihu Lake, promote the upgrading of Suzhou's health industry. At the same time, the "Cultural Tourism Hive" has also ushered in good news. In the first half of the year, the "Shanghai Jinshan Binhai International Cultural Tourism Resort Cooperation Agreement" was signed, which was listed as a key project in Shanghai's "14th Five-Year Plan", and after completion, it will become Fosun's first flagship project of "Cultural Tourism Hive" in first-tier cities; in the second half of the year, the "Cultural Tourism Hive" will be located in Laoshan, Qingdao.
The southwest plate also added a honeycomb puzzle. In September, Forte landed in Wuhou District, Chengdu, a "Science and Technology Innovation Hive" project featuring the cultivation of unicorns in the digital economy. At the same time, Forte and Fosun Sports Industry Group officially announced their entry into the e-sports industry.
Forte maintains a high degree of sensitivity in organizational change, launches the "Star Rising" plan, innovates and proposes the five facial features, and completes the organizational evolution of professional company operations. The five-sense formation is mainly based on asset officials, and then allocates development officers, product officers, design officers, and marketing officers to promote the evolution of market-oriented corporate architecture, and strengthen the professional capabilities of each line and the competitiveness of external output.
This year, Fuchuang Design and Forte Management have been established one after another, marking that Fuxing Real Estate Development has taken a key step forward in the integration of industrial ecology and the evolution of organizational fission, which is the specific landing of organizational fission under the Group's ten-year goal of ten times, and also the exploration of more possibilities of asset-light model. In the new year, we will once again sound the clarion call of co-entrepreneurship, realize the transformation of the identity of asset managers and fund managers with both development capabilities and industrial operation capabilities, and think about the combination of "ten years and ten times" development goals.
Forte firmly adheres to the hive city strategy and continues to deepen the innovative model of "one city, one industry, one park, one hive and one fund".
In 2021, Forte will actively expand financing channels and fully launch the work of the two funds. Among them, the industrial fund is an important part of the "one city, one industry, one park, one hive and one fund" hive playing method, and is also the core competitiveness of Forte; it has won a total of 13 professional awards and completed ultra-low energy consumption design; the marketing end is stable in supply, and the sales are fixed; the engineering quality evaluation score is the leading level in the industry; the comprehensive BD, opening up internal and external resources, consolidating industrial operations, and doing a high and solid industrial moat; the overall customer satisfaction of the group has risen for three consecutive years, significantly exceeding the industry average.
"Making one billion families around the world happier" is Fosun's vision and mission, and Forte continues to contribute to the creation of C-end happiness scenarios. Not only that, but also committed to improving the happiness index of employees and their families, and creating a rich and warm corporate culture.
Through regularly holding online cloud Spring Festival Gala, Family Day, Goddess Day, Male God Festival, Dragon Boat Festival, Birthday Party and other activities, enhance the sense of belonging of employees. Actively carry out the employee cultural base Fuguan Bookstore reading activities, Fuguan online reading month, Forte noon and other activities, to create a learning organization, and won the Shanghai Municipal Trade Union Staff Bookstore Demonstration Point Award. The staff club activities are sound and colorful, the headquarters of 9 major clubs, more than 50 employee clubs of various city companies, a total of more than 200 activities throughout the year, and the launch of exclusive club exclusive surrounding Afu stationery and Afu blind box, to enhance the physical fitness and cohesion of employees.
In 2021, Forte actively participated in public welfare undertakings, and together with Fosun Foundation, launched a series of public welfare activities around "Living in the Same World, Sharing the Same Warmth" in the 4th ONE FOSUN Charity Week with the theme of "WE World". Among them, Fu Real Estate Chengdu Company and Highland Southwest Regional Company were awarded the "Annual Top Ten Popular Public Welfare Visual Award" of the 4th ONE FOSUN Charity Week. Behind the awards is a heavy love, but also the specific actions of the Forte team under the concept of "self-cultivation, family unity, career and helping the world".
Forte is always on the road. In 2021, Tang Jining, chairman and CEO of the Group, and his party of 4 people sent medical supplies on behalf of Forte and Fosun Foundation in Diebu County, on the eastern edge of the Qinghai-Tibet Plateau, to help the healthy Chinese dream; Forte people actively participated in the fight against the epidemic, and in the anti-epidemic work in Guangzhou, Nanjing and Xi'an, they sacrificed their strength with retrograde and sweat; Forte dedicated, Forte employees actively participated in unpaid blood donation, and continued the hope of life with blood.
In 2021, Forte will speak out in unison on five aspects: corporate brand, product brand, C-terminal self-created IP, cultural brand, and employer brand building. Through the dissemination of various core channels such as self-made IP short videos, series of 100,000 + self-media tweets, the media voice volume and C-end reached more than 80 million people, and cooperated to form a third-party C-end media platform, and won the honors of "2021 Dynamic City Builder" and "2021 China Benchmark City Operation Comprehensive Strength TOP11".
More than 120 external activities including the "Five-Star Product Strength Conference" were held throughout the year, such as the "Chengdu Industrial Accelerator Forum" and the "Cloud Valley Financial City Digital Exhibition Hall Conference". Invite well-known media and industry guests to participate in the event, explain the value of the hive and establish the influence of the Forte brand.
Significant progress has been made in the new design, new upgrades and new breakthroughs of the "employer brand". Focusing on the talent training concept of "selection and retention", combined with the five senses system, and taking the core hive benchmark of Forte throughout the country as the starting point, Forte's employer brand building has reached a new height.