Remembering Wei Xindong
Holding up the "new star" with passion
Reflect the original intention for the people's feelings
It's easy but hard
Steel squad leader iron team
□ reporter Wei Tingbao
On the morning of the seventh day of the first lunar month, as usual, the Nova employees arrived on time and began the day's work.
Wei Xindong, secretary of the party committee and chairman of the board of directors of Shandong Nova Group Co., Ltd., who is known for his hard work, did not appear in his post this day. Near noon, an obituary issued by Shandong Nova Group Co., Ltd. spread in the WeChat circle: Wei Xindong, secretary of the party committee and chairman of the board of directors of the company, died at the age of 66 at 8:56 a.m. on February 7 due to ineffective rescue from illness.
Wei Xindong's sudden death shocked both inside and outside the industry, and made those who had interacted with him even more sad. I recall the scenes of interviewing Wei Xindong in the past as if it were just yesterday...
Have known each other for 28 years
28 years ago, shortly after I arrived at the Zibo Daily Finance and Trade Department as a reporter, I received an interview assignment. Went to Zichuan District to interview The headquarters of Zichuan Purchase and Sales, the predecessor of Nova Group.
Seeing Wei Xindong, he stood at the office door, smiling, stretched out a large and powerful hand to hold my hand and said, "Welcome, welcome!" Let's go to the mall first! ”
After walking around the mall, I found that the mall was full of goods, popular, and the staff had a good mental state and full of energy. It is difficult to imagine that at that time, in the difficult situation of no funds, no venue, no ready-made business, and no transport vehicles, Wei Xindong came from scratch and led the employees to work hard.
He said to me: "People are the greatest wealth, and enthusiasm is the capital of entrepreneurship." "In fact, there were not many employees at the beginning, only 7 people, who could have imagined that today's Nova employees have nearly 9,000 people, and has developed into an enterprise group integrating distribution logistics, commodity retail, e-commerce, financial services, production and processing, catering culture and professional markets."
Walking into the nova, you will always be infected by the nova culture. Interviewing Wei Xindong is a spur and encouragement, an interview, a gain, an interview for so many years, it can be said that the income is a lifetime.
In order to celebrate the 40th anniversary of reform and opening up, this newspaper, Together with Guizhou Moutai Group and Shandong Xinxing Group, jointly held the "Moutai Cup • People's Stories" essay contest. The award ceremony was held on December 5, 2018 at Nova Group.
Before the award ceremony, under the leadership of Wei Xindong, the winning authors visited the Nova Logistics Center, the Moutai Sauce And Wine Experience Center, and the Party Building Culture Exhibition Hall of Nova Group. Nova's corporate culture, management philosophy, management methods, especially the spirit of employees have left a deep impression on everyone.
"After hearing about Chairman Wei and the great names of Nova for a long time, it is better to see it than to see it, and through the visit, I personally appreciate the high spirit of the Nova employees and the personality charm of Chairman Wei." Award-winning writer Sun Fangzhi sighed that Chairman Wei's personality charm and unique corporate culture are the driving force and source of the brilliant cause of Nova.
Wei Xindong attaches great importance to this essay collection activity, from planning, initiating, collecting to organizing and selecting, he pays attention to the whole process and often asks about the progress of the activity. I remember at the award ceremony, he said: "Today's award-winning writers and friends are the elite of the literati and the outstanding representatives of the writers, and I see cultural self-confidence from you, and from your works, I read about the power of Moutai culture..."
Wei Xindong's speech was sonorous and powerful, extremely philosophical, deeply infected everyone, and won the warm applause of the award-winning authors present.
At the beginning of 2020, when the new crown pneumonia epidemic struck, Wei Xindong planned to guide enterprises to prevent and control effectively, stabilize prices and supply, distribute materials, and ensure what they need. In addition, he also donated donations and materials to medical institutions and frontline personnel in the fight against the epidemic, demonstrating the broad feelings of an entrepreneur who contributed to society.
He also sensed the hardships of media people, entrusted Ye Yanli, deputy secretary of the party committee and general manager of Shandong Nova Group, to Zibo Daily, Zibo Radio and Television Station and other media to send a large number of epidemic prevention materials such as instant noodles, eight treasure porridge, alcohol, gloves, etc., to comfort the editors and reporters who are fighting in the front line of the fight against the epidemic.
At that time, the epidemic was serious, home isolation, and shortage of living materials, and the condolences of the nova were a "timely rain"! Colleagues said that Chairman Wei was too understanding and too aware of the bitterness of our journalists. The editor on the night shift said to me on WeChat: "In the middle of the night, the group version arrived in the middle of the night, and I was hungry and hungry. Now it's time for dinner! Tingbaodai colleagues thank you Chairman Wei! ”
A flag
Wei Xindong, who dares to fight and dare to break through, has achieved the high-quality development of rising stars today.
Many of the legends he left behind in his entrepreneurship are still widely circulated today.
After the establishment of the Zichuan purchase and sales headquarters, wei Xindong, who was full of enthusiasm, led the team to find a way out, and after repeated investigations, chose the liquor business as a breakthrough, and Jingzhi Distillery was Wei Xindong's "first bone to gnaw".
At that time, Jingzhi Distillery had three kinds of prices: "wholesale price, transfer price, and ex-factory price", and each price difference was two cents. In order to get the difference between these two cents, Wei Xindong worked hard. At a dinner party, in order to leave the factory leaders to discuss business, he actually raised the wine glass and "clicked" it, and chewed up a large piece of the wine glass. His sincerity impressed the leadership of the distillery, and the purchase and sales headquarters and the Jingzhi Distillery also established a cooperative relationship.
After opening up the situation, Wei Xindong's hard work was more sufficient, aiming at the famous wine Moutai and not only successfully establishing cooperation, but also making special contributions to Moutai for many years after that. Up to now, the sales of Nova Group Moutai and Moutai series wines have ranked first in the country for 18 consecutive years.
On January 5, at the 2021 Guizhou Moutai Sauce Series Wine National Distributors Association, Nova Group won the "National Excellent Distributor" of the 2021 Moutai Sauce Aroma Series Wine, and Wei Xindong was hired by Guizhou Moutai Wine Co., Ltd. as a member of the 2022 Guizhou Moutai Sauce Aroma Series Wine Marketing Advisory Group. At the meeting, Ding Xiongjun, secretary of the party committee and chairman of Moutai Group and chairman of Guizhou Moutai Liquor Co., Ltd., specially mentioned Wei Xindong, the first head of the marketing consultant and honorary head of the Moutai sauce series of wine, and 3 other distributors, praising their in-depth research on the market and actively providing suggestions and suggestions, which effectively promoted the benign development of the series of wines.
In addition, Nova Group is also an important partner of famous wine companies such as Fenjiu. I remember that in 2012, we went to Fenjiu Group with the group to collect wind, and Wei Xindong repeatedly instructed the person in charge of Nova Logistics Company to arrange the interview to ensure the smooth progress of the collection.
He dared to be the first and strive for the best. Pioneered the "trinity" development model of logistics distribution, supermarket chain and e-commerce, built a 370,000-square-meter wine and beverage food, agricultural and sideline products, home appliance motorcycle, full temperate people's livelihood logistics distribution center, and opened 486 chain stores of various types. It has opened 28 Nova branches inside and outside the province, forming a business pattern of "basing on Luzhong and radiating the whole country".
The pioneering "supermarket to the countryside" model has effectively solved the problem of "unsafe, uneconomical and inconvenient" rural consumption, and the typical experience has been put on a set of golden theaters on CCTV, becoming the birthplace of China's "ten thousand villages and thousands of townships" market project.
Invested 173 million yuan to build the Nova Online Mall, vigorously implemented the strategy of "e-commerce + poverty alleviation" and "e-commerce + military supply", created a new retail model of online and offline resource sharing, two-wheel drive, deep integration and intelligent interconnection, and realized the integrated development of military and private enterprises.
With an investment of 320 million yuan, a loan company, a pawn company and a financing guarantee company have been established, forming a financial service pattern of "trinity" of loans, pawns and guarantees.
Together with Haier Group, a fortune 500 company, Haier Group will invest 3.7 billion yuan to build Haier Nova Logistics Port covering an area of 1,000 acres. The project mainly builds warehousing centers, logistics service centers and related supporting facilities, and is carried out in three phases. The first phase of the project is mainly based on large-scale logistics and express logistics, covering an area of 200 acres, with a warehousing center of 73,000 square meters, which has been put into use. SF Express, Jingdong Logistics, Haier Ririshun Logistics and other enterprises have settled in, and invested more than 100 million yuan to build automated sorting equipment. The annual throughput of goods is 4.7 million cubic meters, 1,200 vehicles are used daily, more than 600 people are employed, and the service distribution areas include Zibo, Dongying, Binzhou, Tai'an, Laiwu, Zhangqiu and other places. The second phase of the project covers an area of 300 acres, an area of 180,000 square meters, is building a logistics information trading center, urban common distribution center, intelligent three-dimensional warehousing center, logistics financial center and business and trade center, research and development of "Internet + supply chain + logistics finance" integrated logistics service platform. Now it has built the main project of 20,000 square meters of smart warehouse, and is committed to creating a "smart warehouse and unmanned warehouse". The third phase of the project will focus on the construction of modern smart logistics projects with high investment intensity and high technical content, introduce cross-border e-commerce, and build an e-commerce innovation base. After the completion of the project, it will become a national-level smart industrial ecological park integrating "qianzhan houcang highway port, large-scale intelligent customized warehouse, and North China collection and distribution center hub".
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From spontaneous publicity to film and television soft broadcasting, from the "supermarket chain store" model to the joint establishment of the "brand operation center" with famous wine enterprises, from the joint construction of the Moutai Nova Party building to the opening of a new model of the national "state-owned enterprises + private enterprises" party building work, the Nova Group under the leadership of Wei Xindong has continuously innovated the business development model and set many benchmarks for the national circulation industry. It has won the honorary titles of "National Spiritual Civilization Unit", "Party Building Standardization Unit", "Top 100 Commercial Enterprises", "National National Economic Mobilization Center" and so on.
On June 24, 2020, Wei Xindong was also invited to attend the Standing Committee of the Municipal Party Committee as one of the five well-known entrepreneurs in our city.
Over the years, he has won many honors such as "National Outstanding Party Worker", "National Model Worker", "National Model of Patriotic Support for the Army", commended by the CPC Central Committee and the State Council, and received many times by party and state leaders.
He is a banner of the business world.
A role model
The morning meeting is already the label and business card of the new star, and Wei Xindong is the person who makes this business card shine.
While many people are still asleep, the morning meeting of the Nova Group has begun. Whatever the situation, every morning at 5:30 a.m., the leadership team will communicate business work and ideological work at the morning meeting, which has not stopped for decades.
"The spirit of the Nova employees can be seen from the morning meeting, which is worth learning", in April 2018, Li Baofang, then secretary of the party committee and chairman of Moutai Group, gave such an evaluation after leading the team to observe the morning meeting of the new star.
The origin of the morning meeting goes back to the initial stage, when Wei Xindong and the team gathered in the office every morning to analyze difficulties and solve problems in order to find a suitable development track, and then seize the time to work separately after the meeting. This habit of "last resort" has become a unique system for rising stars.
This "last resort" must have a leader who rushes the road in the starry night. "If I don't take the lead, how will this meeting be opened?" When others arrived at the morning meeting, Wei Xindong had to arrive first, and even if he was out on a business trip, he would have to arrange the contents of the day's meeting.
For decades, Wei Xindong has led by example, almost not absent from the morning meeting, 365 days a year, the daily workload is basically more than 10 hours...
On the first day of the Chinese New Year this year, accompanied by some group leaders, he also went to the Nova Longquan Township Commercial and Trade Center, the Nova Commercial Building, the Nova Supermarket Unicom Store, the 15th Middle School Store, the Kunlun Store and the Nova Hotel to visit and comfort the Nova employees on holiday duty.
The second, third, fourth and fifth days of the first month of the first month also go to the company every day. But on the seventh day of the first month, he was "absent"...
It is understood that at the morning meeting on the 29th of the 29th month, Wei Xindong felt unwell and rushed to the hospital for diagnosis and treatment after the meeting.
This day is the Chinese New Year's Eve, and it is customary for the Nova Group to hold a group meeting in the afternoon. Wei Xindong, who has never been absent, rushed to the group after the infusion and pulled out the needle in the afternoon.
At the meeting, the employees stood in a neat posture and sang a song, which was quite ceremonial. This time, Wei Xindong spent time sitting in a chair with employees, because his body was extremely weak and he could hardly stand. In the evening, I did not eat a bite of Chinese New Year's Eve food because of my illness.
On the morning of the first day of the first month of the new month, after the infusion in the hospital, he ignored the persuasion of doctors, family members and employees, and dragged his sick body to the staff to pay tribute to the New Year.
From the second to the fifth day of the first month of the first month, he infused at four or five o'clock in the morning, and still insisted on going to work in the group during the day.
"For the sake of the group and employees, Chairman Wei is tired!" Upon learning of Wei Xindong's death, employees Wang Renjing and Cheng Yueqing were deeply saddened. "At noon on the first day of the Chinese New Year, Chairman Wei also had a New Year dinner with us non-local employees, but I didn't expect ..."
Wang Renjing and Cheng Yueqing are the technicians of the New Asia Bath of Nova Group. Having been working everywhere in the past, since joining the rising star in 2010, the couple has received unprecedented respect here, and the new star has equipped them with a separate free apartment, which makes them feel at ease and let them feel the warmth of home.
Feel the warmth of the new star, not only Wang Renjing, Cheng Yueqing and his wife, but also nearly 9,000 employees of the new star can feel it.
For decades, Wei Xindong has tried to seek welfare for employees, formulated paid leave, assistance for employees in difficulty, and never owed employees a penny of wages.
After the outbreak of the new crown pneumonia epidemic, he insisted that the company would not lay off employees, the salary should not be reduced, the care should not be less, not a single employee was dismissed because of the epidemic, and the living allowance was also issued to employees who could not go to work due to the epidemic. In 2021, all employees of the group will increase their wages by more than 2,000 yuan per month in two cumulative increments...
How can this warm-hearted family member not make employees miss!
On February 8, a cold day, the farewell ceremony of Wei Xindong's body was held at the Zichuan Funeral Home.
Early in the morning, people heard the news and came from all over to see him off. Because there were so many people coming to mourn, the mountain road leading to the funeral home was crowded with cars, and people got off the car and hiked up the mountain, and there was a long line of send-off lines on the mountain road.
The cold wind is like weeping, and the mountains are silent. The scene was full of wreaths, and the people who sent them off silently wept.
Shocked to learn of Wei Xindong's death, Zhou Yunjie, chairman of the board of directors of Haier Group, came from Qingdao on the same day; Wang Xiaowei, deputy general manager of Guizhou Moutai Wine Co., Ltd., flew from Guizhou to Jinan and drove overnight...
Veteran Sun Chao arrived, and although he had never met Wei Xindong, he admired his personality and responsibility. After Sun Chao saw the news from WeChat, he immediately drove from Zhangdian to rush to it.
"Chairman Wei's contribution to society is too great, he shared the worries of the government, solved problems for the masses, solved the employment of nearly 10,000 people, and is a well-deserved model of a generation." It's heart-wrenching to be gone at such an age! Sun Chao wiped his tears while saying that he could not accept it.
Like Sun Chao, many people came to bid farewell on this day. Those who were too late to say goodbye sent condolences to show their condolences, and there were more than 100 companies such as the China Liquor Circulation Association, the China Home Appliances Association, and the China Warehousing and Distribution Association.
The Zichuan District CPC Committee and the District Government issued "DeepLy Mourning Comrade Wei Xindong", in which the eulogy said: "Comrade Wei Xindong's life is a glorious life, a bright and upright life, and a life worthy of the times." ”
"Pioneering and innovating is as fierce as a tiger, conscientious and conscientious as a cow; loving employees like fathers and brothers, and social responsibility is the backbone." This painting is the best portrayal of Wei Xindong's life.
People who did not arrive at the scene also left a message on the Internet:
"You have made significant contributions to Zibo's economy and dedicated your life to Zibo's economic prosperity."
"You have written the responsibility and pursuit of a private entrepreneur with your life."
"You answered, 'How to be a man, how to be an entrepreneur, how to be a Communist Party member.'"
"It embodies the value pursuit and spiritual outlook of a Communist Party member who reforms and innovates, has the courage to take responsibility, dedicates himself to his work, and benefits the society."
These praises, Wei Xindong deserved!
From creating business miracles, to becoming a banner, to setting an example, he used his life to practice the original intention, mission and responsibility of a Communist Party member.
He is gone, but the spirit is still there, and will forever influence and inspire every employee of the rising star...
【This article is selected from Zibo Daily, and hereby thanks to the original author】