Under the trend of increasing information density on the Internet, the young consumer group represented by Generation Z is rising strongly and will have a multi-dimensional impact on the entire Internet consumption. Because their consumption concept is more personalized, showing multiple characteristics such as interest priority, focusing on experience, and rational consumption, they have begun to pay attention to healthy diet, and even set off a health boom, so consumption for them is not only the satisfaction of demand, but also a lifestyle pursuit.
According to the "China New Tea Industry Market Prospect Forecast and Investment Strategic Planning Analysis Report" released by the Prospective Industry Research Institute, by the end of 2020, the scale of the mainland's ready-made tea market has reached 113.6 billion yuan, but at the same time, there are still countless new brands and investors entering the market. Among them, milk tea is the most prosperous, and Naixue's tea and xi tea are all familiar tea brands. With the development of consumer demand, especially The needs of Gen Z consumers, tea beverages such as coffee and health yogurt are also gradually rising.
Demand is the biggest investor
Creative yogurt brand cutting-edge - Gege said, is a new health team for young people. In addition to being very attentive in the selection of products, in order to seek health, appearance, and taste as one, Gege said that he pays more attention to the emotions and voices of contemporary young people in the times: they dare to be themselves and flaunt the personality of each person as an independent individual; they have lost their healthy bodies because of their sense of responsibility, 996, staying up late in exchange for promotion and salary increases; they are accompanied by super-fast circulation information, but the brain can also be healed by a cup of yogurt with "life"...
Gege said that empathizing with the independent emotions of each young person is also deeply integrated into its product creation concept, determined to supply young people with fresh life source power.
"The body and the heart are saying that it is comfortable", which is the ultimate goal of meeting the new needs of contemporary young people's punk health care from many aspects of body and mind. At the same time, because of "being seen and seen", Gege said that he could gain the support of a large number of young people as soon as the fiercely competitive offline beverage industry was launched, and quickly gained a foothold on the stage of the yogurt market.
"Visible" product concept: material, interesting, with attitude
Because of sincerity can be seen, it is "seen" by consumers.
Gege said that as a new Chinese innovative emotional yogurt drink, according to the consumption demands and emotional needs of young people, each drink adheres to the basic principles of material, fun and attitude.
There is good material, put enough material.
Gege said that low-temperature yogurt all comes from the capital of grassland yogurt - Ulanqab, which is 100% of the yogurt fermented by raw milk of the grassland pasture. In addition, the materials that will be used in yogurt are also known to be selected and tested by a professional team for more than 6 months, and the quality control is very strict.
The testing and adjustment of the amount of various materials and the management of the store have strict processes to ensure that the finished product is in the best state presented to the consumer.
Interesting is fun idea.
In the current market, tea products without characteristics have been difficult to attract the attention of consumers, not to mention the more personalized consumers of Generation Z. Young people give trust, then Gege said that you can also work hard to gain the favor of young consumer groups.
In terms of appearance, Gege said that it has grasped the mentality of young people giving priority to their appearance and interest as king, and has made sufficient efforts in product design and brand design, overturned and reshaped countless times, and finally successfully created a visual style that is enough to attract young consumers. It is revealed that these visual designs will also be updated with the consumer's consumer psychology, giving consumers enough right to participate in growth.
In terms of products, Gege said that bold innovation has added a lot of new nutritional collocations, such as the kale used in the "Kale Banana Green Glide" in the Fruit Atlas series, the phycocyanin used in the "Blue Dome - Phycocyan Yogurt" in the Guofeng Yogurt series, etc. are all high-grade ingredients known to everyone in the industry.
In addition, Gege said that they also add high-nutrient ingredients that are not easy to cook in traditional stews into the yogurt recipe, and in order to maintain health, they can't bear to miss every chance of health. Under the trend of increasing information density on the Internet, the young consumer group represented by Generation Z is rising strongly and will have a multi-dimensional impact on the entire Internet consumption. Because their consumption concept is more personalized, showing multiple characteristics such as interest priority, focusing on experience, and rational consumption, they have begun to pay attention to healthy diet, and even set off a health boom, so consumption for them is not only the satisfaction of demand, but also a lifestyle pursuit.
To have an attitude is to pay attention to health.
Gege said that based on the concern for health of young consumer groups, the focus of attention to yogurt drinks has always been low sugar, low fat, high nutrition, digestion, Gege said that the choice of from the grassland yogurt capital - 100% grassland pasture milk source raw milk fermentation probiotic yogurt, from excipients to small ingredients to packaging all aspects of Gege said to pay attention to the balance and fun of health and delicious attitude. Gege said that he hopes to bring a new era of healthy drinks with unique flavors to every consumer who pays attention to health.
"Give you a good face every day", as a brand slogan, is also destined that every encounter between consumers and Gege can become a foreshadowing for the next reunion.