Santana, known as a generation of god cars, since entering the Chinese automobile market, sales are not low, even if the price is raised to a sky-high price of 200,000, there are still many Chinese people who are sought after to buy.
The reason why people still buy such a high price is because at that time, if anyone had such a car, it not only proved that you were of high status, but you were also a rich man.
But now, not only has the car stopped, but it is rarely seen on the streets. Santana in the current automotive industry is generally referred to as the "love car". In this way, the good car that has always been respected by the Chinese people has fallen to this point, what is the reason?
Santana's current presence in this scene is also caused by the masses themselves. After all, in order to increase Santana's sales volume, they not only carried out hunger marketing, but also raised the price all the time, and even the best cars were marketed in this way, which would also cause people to resent.
So Volkswagen made the right decision to discontinue the old Santana, especially in today's fast-growing automotive industry. Even if Volkswagen produces this old Poussin again, the price is still set at 200,000, Xiaobian believes that as long as there is no problem with thinking, people will definitely not choose to buy this car. After all, cars at the same price have more good choices than this old model.
It is said to be a "love car", but how many people can really pay for feelings? Except for those who have big businesses, only those who have spare money will pay for their feelings.
It is precisely because the public knows this that even if everyone's voice is high, they have no intention of reproducing the old Poussin. If the public blindly consumes the feelings of the Chinese people, it will be self-defeating and make everyone resent all his brands.
Santana's "withering history": Even if the public has a trace of sincerity, it will not sell for 200,000 sky-high prices that year. In the eighties and nineties, one dollar at that time was equivalent to two dollars now, and the money at that time was spent as money, and 200,000 yuan was used to buy such a car, which was something that only a real rich businessman could do.
The high price set by the public at that time was indeed to attract many rich people to buy, if it is to "the extreme decline of things", that is, after this thing reaches the peak, the next step is definitely downhill. The public was also very stubborn at that time, in order to raise his own value, he always insisted on the principle of not reducing prices, but no matter how stubborn people were, there was also a moment of bowing their heads.
In recent years, China's automobile market has developed rapidly, our domestic brands from scratch, and then to the current high-tech development, when Volkswagen insists on not reducing prices, we have gradually created less than 100,000 high-quality cars, and more and more people choose the brands we have created.
The public, who can no longer taste the sweetness, can only reduce the price of Santana to about 100,000 yuan, so as to attract the attention of the public. However, in the face of outstanding new products, Santana's old shape can not attract the eyes of consumers, relying on sentiment to produce Santana to this point, more and more no one buys.
Therefore, Volkswagen can only stop the production of the old Poussin, after all, this car is also a former "generation of car gods". In order to make this car less cheap, Volkswagen had to stop production and protect the last trace of the car's face.