In mid-January, middle school students during the winter vacation came to the Gansu Provincial Museum to take photos and punch cards wearing "Shenma" hoods. Photo by Jiumei Danzeng
Lanzhou, January 18 (Wang Muyu) "The copper galloping horse has now transformed into the image of the 'god horse', which has become a commonly used meme in my social software, and I think the historical relics have become cute." "Post-00s," Zhang Chen, a citizen of Lanzhou, told reporters.
Recently, the Gansu Provincial Museum's cultural and creative product "Shen Ma Lai" copper galloping horse fun head cover has once again aroused heated discussion on the Internet. Its design is inspired by the national treasure level cultural relics copper galloping horse in the collection, with the exaggerated and cute characteristics of the copper galloping horse's head, using the figurative treatment of cultural relics, giving the copper galloping horse a rich personalized action and humorous and funny look.
Copper galloping horse, excavated in October 1969 in Gansu Wuwei Leitai Han tomb. The strong torso symbolizes the Chinese's admiration for strength; the flying spirit reflects the Chinese nation's worship of courage. In 1983, the "Copper Galloping Horse" was officially identified as a Chinese tourism symbol; in 1996, it was recognized as a national treasure-level cultural relic; and in January 2002, it was included in the "Catalogue of the First Batch of Cultural Relics Prohibited from Going Abroad (Abroad)".
The picture shows the restoration process of the "Silk Road Treasure Hunt" faience blind box. Photo by Wang Hairou
Wang Hairou, marketing director of the Cultural and Creative Center of the Gansu Provincial Museum, said in an interview with China News Network reporter recently that the reason why the "God Horse Is Coming" hood can be out of the circle is more reflected in the social function of the cultural and creative products, which seem to be less daily products but skillfully grasp the social needs of the current young group, and the witty and funny national treasure cultural relics products have also been deeply rooted in the hearts of the people.
Also eye-catching is the cultural relics blind box "Silk Road Treasure Hunt" launched by the Gansu Provincial Museum in the second half of 2021. The product showcases the most popular blind boxes and artifacts of the moment, and excavates two experiential ways to play. Players need to "excavate" the cultural relics through "archaeological excavation", and if the cultural relics are damaged or scratched, they also need to use the "tools" of cultural relics restoration to redraw the patterns on the faience pottery.
Wang Hairou said: "Players personally 'excavate cultural relics' and get their own unique cultural and creative products, narrowing the distance with cultural relics, so that people can better understand these cultural relics and the stories behind them in the process of interaction, which is the significance of our launch of these cultural and creative products." ”
Zhang Linke,Chinese a small tourist from the fifth grade of the school outside the Chaoyang District of Beijing, told reporters that she had listened to the teacher explain the faience in class, but the faience at the tip could hold water and impressed her very much. After coming to the Gansu Provincial Museum this time to see it with her own eyes, she felt how wise the ancients were, and in addition to appreciating it, she also bought a cultural and creative product 'Still Water Flow stone colored pottery kettle' to take home.
The creativity of the still water flow stone faience kettle originates from the splendid faience culture of Gansu, and integrates the faience elements of the sleeping thousand-year-old faience into the daily necessities of the kettle, which not only reflects the heavy cultural elements, but also a fashionable and practical home item.
The extension of the copper galloping horse cultural creation, in addition to the magical god horse hood, this year the Gansu Provincial Museum also launched a "green horse" mask, which is also unusual mask, which attracts people to wear and upload to the social platform "punch card".
"Because of the epidemic, masks have become an indispensable personal item in people's lives, and everyone must show a health code when they go out." Thinking of the copper galloping horse itself as a green horse, it created a green horse travel mask, and also hoped that it would bring a good color to the people who traveled. Wang Hairou said. (End)