As we all know, the Gansu Provincial Museum has a treasure of the town hall - "Copper Running Horse". This "copper galloping horse" recently embarked on its own "dazzling" new journey on the cultural and creative platform. Recently, the news of "Gansu Provincial Museum Launching the Magic Green Horse Head Cover" once rushed to the Weibo hot search list, and the number of readings has reached 24.395 million so far.
Photo courtesy of Gansu Provincial Museum Cultural and Creative Center
As a representative of China's long history and splendid culture, the "Copper Galloping Horse" was selected as a Chinese tourism symbol in 1983 and was identified as a national treasure by the expert group of the State Administration of Cultural Heritage in 1996. As a heavyweight national treasure, "Copper Galloping Horse" has been exhibited abroad on behalf of Gansu for many times, and its healthy posture and shape have won countless praises.
Based on the characteristics of the "Copper Galloping Horse" with its own sense of joy, the designers of the Provincial Museum Cultural and Creative Center, on the basis of respecting the characteristics of the prototype of cultural relics, polished every expression detail, designed a cultural and creative derivative product - "Green Horse Head Cover", and creatively choreographed a group of "Divine Horse Dance" to appear synchronously, which was warmly welcomed by a large number of young audiences. At the same time, the "Green Horse Travel" copper galloping horse cultural and creative mask was also launched. A good wish of "green horse protection, healthy travel" has attracted a new wave of attention from everyone.
It is reported that the Gansu Provincial Museum has designed and developed thousands of cultural and creative products for the cultural relics in the collection, covering hundreds of cultural relics. With the theme of copper galloping horse, the "ShenMa Lai" IP series products include hundreds of products in many categories such as living home, learning stationery, clothing accessories, creative toys, tea and coffee drinks. At the same time, the copper galloping horse series of emojis on social platforms spread in people's daily chats with a lively personality, witty and humorous funny image.
On January 14, the Gansu Provincial Museum's human head-shaped ware mouth colored pottery vase and four other national treasure-level cultural relics in the same museum set off for Beijing to participate in the national treasure exhibition held at the Palace Museum during the Spring Festival. The four "partners" of the companions are the Jingui Yiqiang Hou Jinyin, the Yi Envoy Portrait Brick, the Basi Ba Wen Tiger Rune Round Plate, and the Black Glazed Peony Pattern Six-Series Jar.
Source: Lanzhou Daily All-Media Reporter Gao Hongmei Wang Qiaoling
Without the explicit written special authorization of Lanzhou Daily, any other third party shall not reprint it, otherwise the relevant legal liabilities shall be pursued according to law on the basis of infringement.