Rolls-Royce 2021 sales increased by 49% year-on-year The pandemic and economic recovery are contributing factors

Although affected by the epidemic, the sales volume of some luxury car brands has achieved positive growth in the past year.

On January 17, according to CCTV Finance, Rolls-Royce, as one of the representative brands of luxury cars, set a record annual sales volume of 117 years in 2021, reaching 5586 units, an increase of 49% compared with the previous year.

The company revealed that sales in the U.S., Canada and China all hit record highs in 2021, with particularly strong demand for the new Gust sedan and Cullinan SUVs. At the same time, the annual sales of Rolls-Royce's "original guaranteed changing car" also hit a record high.

It is reported that the current Rolls-Royce order has been scheduled for the third quarter of 2022, in order to ensure delivery, its plant in the United Kingdom is running at full capacity.

Rolls-Royce CEO Torsten Müller-tv s said in an interview with the media that the 2021 sales performance is "unprecedented" for the company, with significant growth in all markets around the world.

Not only the Rolls-Royce brand, but also ultra-luxury car brands such as Porsche and Bentley have also set new sales records.

Porsche sold more than 300,000 units for the first time last year, reaching 301915 units, up 11% year-on-year. Among them, China has become The world's largest single market for Porsche for the seventh consecutive year, with local deliveries accounting for 31.7% of the total, at 95,671 units, up 8% year-on-year.

Bentley delivered 14,659 new vehicles worldwide last year, a record 31% year-on-year increase. Among them, the brand's sales in China reached 4,033 vehicles, an increase of 40% year-on-year, accounting for 27.5% of the brand's global sales.

Lamborghini delivered a total of 8,405 new cars last year. Among them, the annual sales volume of the Chinese market was 935 vehicles, an increase of 55% year-on-year. At present, the brand has invested more than 1.5 billion euros to transform the product line, and is expected to fully realize hybridization by the end of 2024.

Toston Muller Utfords explains the ultra-luxury brand's hot sales in 2021. He believes that the epidemic has made many consumers feel that life is shorter, and they must enjoy life and have fun in time, coupled with the reduction of expenditure in some aspects, making many people more willing to pay for luxury cars.

Martin Fritsches, president of Rolls-Royce Auto Americas, noted that many buyers will be buying Rolls-Royce for the first time in 2021, including many young people who have made a fortune on the stock market and cryptocurrencies. Owners of ultra-luxury cars are younger, and the average age of Rolls-Royce customers has now dropped to around 43, meaning many of the company's new customers are around the age of 30.

Christophe Georges, chief executive of Bentley North America, also said luxury brands will undoubtedly benefit when the economy is going well, liquidity is abundant in the market and securities prices are high.

Although the automotive industry has generally faced a shortage of semiconductor supply in the past year, ultra-luxury car brands have been less affected by this, because car companies are more inclined to protect the production capacity of high-profit models in the face of tight supply chains. Therefore, compared with ordinary car brands, Rolls-Royce, which belongs to BMW, has not been particularly affected by the "lack of core". Toston Muller Utfords said the company received ample supply of semiconductors last year, so they saw few signs of a shortage.

In addition to sales, Rolls-Royce officially mentioned the future plan, that is, to achieve the electrification of major new products around 2030. In 2021, Rolls-Royce announced its first pure electric vehicle "Shining", which is expected to be listed before the fourth quarter of 2023. Road testing of the car has already begun. In terms of the pace of transformation, Rolls-Royce promised to achieve a smooth transition from fuel vehicles to pure electric vehicles, and the V12 engine will still be used for a "long time".

In fact, not only luxury cars, the entire luxury industry has performed well last year, and a report from Bain & Company shows that global personal luxury sales increased by about 29% in 2021 to 283 billion euros, that is, more than 2 trillion yuan, which even exceeded 2019 before the epidemic. In 2025, the size of the market can reach 360 billion to 380 billion euros, with an average annual growth rate of 6%-8%. Among them, the share of China's luxury market in the global market increased from 11% in 2019 to 21% in 2021, and it is expected that by 2025, this proportion will reach 25% to 27%.