YoKID You'er Xuetang Sudezhong: Using security, digital, industry-wide, and professional to improve its own industry standards

Hosted by Tencent News and Tencent Parenting, the 2021 Tencent Smart Parenting Annual Ceremony was successfully held in Beijing on January 11, bringing together experts and scholars in the field of parenting, maternal and infant big V, industry associations and institutional representatives, with the theme of "Journey to the Future, All the Way to Children", to analyze and discuss the current parenting environment, children's education hotspots and maternal and infant trends, and to seek valuable and innovative parenting concepts for the healthy development of mothers and babies.

Moderator: Hello everyone, here is the interview room of the 2021 TWP Tencent Wisdom Parenting Annual Ceremony, please dr. Su Dezhong first say hello to our netizens, and briefly introduce your company.

Su Dezhong: Hello netizens, I am Su Dezhong of YoKID YouerXuetang, YoKID Youerxuetang is a brand of YoKID Youer's Childcare Service Group, which is a supply chain service group focusing on the whole industry of 0-3 years old childcare, I am from Hong Kong, China, graduated from the University of Cambridge in the United Kingdom with a doctorate in psychology, and founded Youer's Childcare Group in 2015.

Host: What do you think is the core significance of the national policy of optimizing fertility policies, opening up the three-child and supporting measures?

Su Dezhong: I think the main thing is to solve the problem of the aging of the mainland population, especially since we have seen a continuous decline in fertility in recent years, the opening of three children and the supporting policies for fertility support can make young families more willing to have children. Therefore, we actively respond to the call of the party and the government, cooperate with the national strategy with childcare supporting services, and are committed to the development of the infant and young child care industry, so as to make a solution for the decline in birthrate and the aging of the population.

Host: For an enterprise, the responsibility for the consumer group is the foundation of the enterprise, with high-quality products and services to continue to speak out, in order to take a steady step in the society; for the social responsibility of the enterprise, what do you think?

Su Dezhong: There are two aspects to corporate social responsibility. First of all, we must run the enterprise well, and how to empower this society through the core competitiveness of the enterprise.

Let's start with the first part. U-ChildCare Group mainly focuses on four cores, security, digitalization, specialization and full industrialization, to ensure that our childcare services are above the industry standard.

First, safety: the safety of children's growth is the top priority, we pioneered 360-degree monitoring, connected to the parents' mobile phones; pioneered the standard SOP of the entire childcare, to ensure that each kindergarten we manage and build meets the highest safety standards.

Second, digitalization: empowering the entire traditional childcare, we use intelligence, digital, big data, and systems to open up to government regulatory departments on the one hand, so that they can better supervise the operation of nurseries; on the other hand, empower the operators of each nursery to better have a digital system.

Third, specialization: We established the You'er Vocational College of Childcare in 2019, which hopes to cultivate more professional talents for the industry;

Fourth, industrialization: We have made insurance, medical, health, monitoring, etc. belonging to the childcare industry, and have done high-quality integration, joining hands with childcare enterprises in other industries to empower our industry, which is our social responsibility as childcare.

The second part is to empower the society through the core competitiveness of enterprises, we give many left-behind children support education, including taking care of caregivers who support left-behind children, giving more parenting knowledge and psychological counseling, including a relatively important cooperation we had last year, and has reached a public welfare strategic cooperation with China's first children's public welfare autism institution 'Xingxingyu Education Research Institute'; in the aspect of 0-3-year-old infant and young child rearing, better care for groups in need is also part of an excellent enterprise to fulfill its corporate social responsibility.

Moderator: Could you please describe your company's 2021 in one sentence and talk about why you define it that way?

Su Dezhong: I think it's innovation. The entire childcare industry, including our group of companies, has the key word in 2021 being innovation. Why do you say this, first of all, from the perspective of business model, before 2020, we have invested a lot of money and opened a lot of childcare parks in the form of wholly-owned direct operation; but since last year, the opening of the first public and private nursery school in the mainland, that is, the holding and investment of the park is local governments, state-owned assets, central state-owned enterprises, our group is responsible for childcare services, construction, management, training, system output, which is the change of business model.

From the perspective of service model, we also mentioned just now that we use better specialization, better security, and better digitalization to make traditional childcare services an industrial digital upgrade, which is also a big change. Overall, in response to the epidemic and the whole year of change, we also advocate innovation and change within the enterprise to cope with the changes and development of this society.

Moderator: TWP Tencent Smart Parenting Annual Ceremony gathers the most representative and excellent institutions in the industry, what kind of positive significance do you think Tencent Smart Parenting Festival has in the development of the industry, and finally I would like to ask you to say a few words of blessing to the majority of netizens.

Su Dezhong: First of all, it is a great honor to represent the group company and me personally to come to the Tencent Wisdom Parenting Festival, which has two meanings, the first is to emphasize smart parenting, which is a direction for the entire industry and the future of maternal and infant infant parenting, how to make our services safer and more professional to the vast number of infant and young child families in China through digitalization and intelligence.

Second, this year is the first year Tencent Parenting added the childcare industry awards to the award list, it is a great honor for our group to be included in the list, among the childcare leaders, this year's childcare awards are also newly established, thank you very much to the organizers for awarding it to me; as the only representative of the childcare industry, these two aspects are promoting the progress of the entire childcare industry.

Finally, on the occasion of the New Year, I wish the majority of Tencent netizens a happy new year, good health and career progress.

Moderator: Thank you for sharing and I wish you all the best, and this concludes our interview, thank you.