Hosted by Tencent News and Tencent Parenting, the 2021 Tencent Smart Parenting Annual Ceremony was successfully held in Beijing on January 11, bringing together experts and scholars in the field of parenting, maternal and infant big V, industry associations and institutional representatives, with the theme of "Journey to the Future, All the Way to Children", to analyze and discuss the current parenting environment, children's education hotspots and maternal and infant trends, and to seek valuable and innovative parenting concepts for the healthy development of mothers and babies.
Moderator: Hello everyone, this is the interview room of the 2021 TWP Tencent Smart Parenting Annual Ceremony, I am the host Xing Wenling. Hello teacher, it is a pleasure to interview you here, first ask the teacher to say hello to our netizens, and briefly introduce their own company.
Wu Yuxing: Hello everyone, I am Wu Yuxing of Beijing Baiziwan and Mei women's and children's hospitals, and I am honored to be an exclusive guest of Tencent's Annual Wisdom Parenting Ceremony, where I share with you the services we have made for the mother and baby group in 2021, and here I also wish you a happy new year in 2022 and all the best.
Moderator: Thank you very much for sharing. There are a few questions I want to ask you, for the consumer group responsibility is the foundation of the enterprise, with high-quality products and services to continue to speak out, in order to take a steady step in the society, what kind of thinking do you have for the social responsibility of the enterprise?
Wu Yuxing: For the social responsibility of enterprises, this topic is very big, and every enterprise must bear certain social responsibilities. For our business, our customers, our consumers are the responsibilities we should face. Customer satisfaction, consumer satisfaction, for us is the foundation of our hospital, which is a very important point.
From the perspective of a women's and children's specialist hospital, how to do a good job in customer service and how to provide our products is a very core point, and I will explain from a few points how we show our social responsibility.
First, we are a medical institution, medical treatment is our core, and doing a good job in medical security is under any premise, and it should be regarded as a top priority.
In 2021, a very important thing about Baiziwan and Meiziwan Hospital is that on the basis of 2020, we will continue to introduce experts from local top three hospitals, and the expert team of Baiziwan and Mei women's and children's hospitals itself is composed of experts from local top three hospitals, such as Chaoyang Hospital, Union Hospital, Beiyi Third Hospital, etc. The strength of experts is very strong, on this basis we continue to introduce some excellent discipline leaders to join this team, so that our medical quality, Medical safety is more consolidated, so that we can ensure that our customers enjoy quality, quality medical services.
The quality of the hospital is the foundation of our hospital, in fact, for customer satisfaction, optimizing our products, optimizing our projects, is also a very important thing.
Second, with the changes in this market in the post-epidemic era, the needs of customers are also changing, and the needs of patients for health are also changing, we are a specialized hospital for mothers and babies, for women, for children, their demand points are changing. With the changes in this market, we must continue to optimize the products, add new projects and technologies, and we will meet their different needs by introducing the experts just mentioned, introducing new partners, introducing new departments, and new treatment programs.
As a private hospital, it is to provide this personalized need. For example, a hot topic at the moment is the three-child, and now the state has liberalized the three-child policy and encouraged everyone to have three children, but in fact, there are many women, many families are worried.
Why the policy is good, everyone is not born, there are many reasons for this, I do not make specific elaboration, most of them are these women's own wishes, in 2021, the amount of childbirth is naturally reduced by 20% or 30% of the number, not very optimistic, but we can see that there is a point, 2021 women who are ready to get pregnant, but it has increased, that is, we are in the United States and women's and children's specialized hospitals in some of the pregnancy project customers' purchase experience is increased.
For this piece, we have also established a lot of new packages, new products, new services, and also introduced a part of the reproductive experts in this area to meet the needs of customers, optimize our products, according to changes in the market, bring new products, so that they are more satisfied.
There are also some mothers who have given birth to a child and a second child, they themselves will have more needs, because they have more requirements for their own health, she also hopes that after giving birth, they can always maintain a very healthy state, return to the original before giving birth to a child, this is their body concerns after giving birth, health anxiety, for this we also added a lot of new technologies and products, such as postpartum rehabilitation products, and even we push such products to the customer's home to do such a service, Providing personalized door-to-door service, which is also the advantage of our private medical institutions, as I just said, from the perspective of products, we optimize, stand in the perspective of the project, we increase, so that our customers have a better experience and higher satisfaction.
In addition, we do some extended services, although we are now a women's and children's specialized hospital, but will also give customers and customers' families, to provide some oral health care, as a value-added service, enrich our products, enrich our benefits, keep pace with the times, with the changes in the market, so that customers have a better experience.
Third, as a private medical institution how to make customers satisfied, how to make our consumers satisfied, in fact, in terms of service, is our core, as a private institution we should reflect this piece, first of all, the member center, there is a more benign operation, but also to meet some of the non-medical needs of our customers. In the pregnancy education course, some corresponding upgrades will also be made, from the dissemination of offline knowledge to the live broadcast of online knowledge, including the live broadcast of some benefits. The optimization of the course category provides our guests with a pregnancy that can really enjoy health science at home.
These are the points that you just said about social responsibility, and we are willing to do these things.
Moderator: Thank you for sharing. There is also a question, can you use a word or a sentence to describe the enterprise 2021, and whether there are any blessings for the upcoming 2022 that can be sent to the majority of netizens and friends.
Wu Yuxing: Speaking of 2021, 2020 I also participated in the interview of our Tencent program, and was also asked a similar question, I said that in 2020 we are grounded, we are going to live, while ensuring the safety of our customers.
In 2021, with one word, popular, "persistence", adhere to customer needs-oriented, to manage, to operate our business, looking back on 2020 we have been insisting on doing the right thing on the right road. Although it is very hard, but on the whole, we are happy to insist, happy and happy to let our enterprises develop, in such a large market change, so that our employees can enjoy the changes in customer needs brought about by changes in the market, while bringing about our own changes. Grow together with the market and with customers.
Moderator: It's a state of keeping pace with the times.
Wu Yuxing: Yes, grow together with customers, to enjoy the process, 2021 is a persistence, adhere to the happiness with customers.
Host: 2022 is about to celebrate the New Year, are there any greetings to send to the majority of netizens and friends?
Wu Yuxing: 2022 is a year that people are looking forward to, in 2022, a lot of publicity, advertising slogans, are talking about "the future can be expected", I am very much looking forward to 2022 each of us, all mothers and babies, all our women, children can be happy and healthy, which is very critical.
Moderator: Thank you very much, this concludes our interview, thank you for sharing.
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