Behao International Childcare Simon: Multi-dimensional Business Empowerment Provides a one-stop solution for childcare cooperation

Hosted by Tencent News and Tencent Parenting, the 2021 Tencent Smart Parenting Annual Ceremony was successfully held in Beijing on January 11, bringing together experts and scholars in the field of parenting, maternal and infant big V, industry associations and institutional representatives, with the theme of "Journey to the Future, All the Way to Children", to analyze and discuss the current parenting environment, children's education hotspots and maternal and infant trends, and to seek valuable and innovative parenting concepts for the healthy development of mothers and babies.

Moderator: Hello netizens! This is the interview room of the 2021 TWP Tencent Smart Parenting Annual Ceremony, and today we are very honored to invite Mr. Simon, head of business cooperation of Beihao International Childcare Project, to be interviewed by us. Then first of all, we would like to congratulate Beihao International Childcare for winning the "2021 Parent Trusted Childcare Brand" and the "2021 Comprehensive Strength Childcare Leading Brand". At this moment, I would like to ask Mr. Simon, what do you have to say to our netizens? As well as with our vast number of netizens to briefly introduce you and Bei well.

Simon: Hello, host! Hello netizens! I am Simon, the head of business cooperation for the Project of Good International Childcare. Thanks to the recognition of netizens, parents and expert judges, through layers of selection, Beihao has won such an honor. Beihao development so far, has been in the first, second and third tier cities in the country landed a number of full-day nursery, has been, Beihao continues to accumulate, precipitate, optimize, iterative childcare products upgrade and business model innovation, is committed to providing 0-6 years old families with more high-quality boutique courses. In the future, Beihao hopes that more people with lofty ideals will join the Beihao family and work together to promote the development of the childcare industry.

Moderator: Okay, thank you Mr. Simon. You also just mentioned that in 2021, Beihao has revolutionized its business model and is looking forward to the joining of our childcare colleagues. So let me ask you, what achievements have been made in Beihao's innovative business model?

Simon: Yes, first of all, in the past year, Beihao has launched the incubation of brand IP, empowering brand intangible assets and helping brands and users generate continuous, deep and valuable interactions. In the future, Beihao will continue to upgrade the brand IP and create a well-known brand image. Second, Pei Hao is seeking progress in a steady manner, focusing on exploring a new single-store model, and successfully landing a number of cooperative parks, laying the foundation for the next stage of the national layout. Third, Beihao draws and refines experience from the operation practice of the first-line park, and creates a complete, efficient and replicable operation management system, which helps the cooperative park of Beihao to quickly establish a standard and standardized nursery school, and supports the kindergarten to quickly achieve excellent operational results. Next, Beihao will continue to work in these areas, and continue to optimize, iterate, upgrade, and strive to do better.

Moderator: Thank you very much for sharing a series of business model innovations, but there will be a lot of details in the nursery for children aged 0-6, even those who have been teaching for many years may not know much about the details of childcare. So please ask Mr. Simon, how does Beho help partners build standardized nurseries?

Simon: In response to this problem, Beihao has developed the "5E Standardized Operation and Management Process", which helps partners quickly establish a nursery through 360° and dead-end operation management, and supports the more efficient operation of the kindergarten. Second, Beihao has established a strong teacher training base, as we all know, the core product of a childcare brand is the education itself, so who will implement the education? It is our teachers, in the childcare industry, they are also called "nurserymen", "nurserymen", for their training, Beihao is also constantly exploring and constantly thinking about how to improve the parenting skills of teachers, how to more deeply implement the concept of Parenting. Therefore, Beihao has established three master training bases nationwide to help the cooperation park in the largest range and at the lowest cost, and to output more high-quality childcare products and services.

Moderator: Okay, thank you Mr. Simon for sharing, the last question is what are your plans and ideas for the future development of Beihao International Childcare? And how are you going to land these plans and ideas?

Simon: For the future, first of all, I would like to say that after several years of deep practice in the childcare industry, Beihao has continuously optimized three parts in business cooperation, namely internal management, externalization services, and the nurturing environment. In the future, Beihao will continue to deepen these three major areas, and effectively help the cooperation park to implement every detailed rule in the field, and provide better ways to help the cooperation park's better operational results. Of course, Beihao is also very much looking forward to more partners who are interested and willing to fight for the cause of childcare to join Beihao International Childcare, and look forward to working with partners to jointly promote the development and progress of China's childcare cause.

Moderator: Okay, thank you again Mr. Simon for sharing so much, and that's the end of our interview today.

Simon: Thank you, host, and goodbye!