Qingmeng Li Xuefei: Give back to users with high-quality products and dedicated services

Hosted by Tencent News and Tencent Parenting, the 2021 Tencent Smart Parenting Annual Ceremony was successfully held in Beijing on January 11, bringing together experts and scholars in the field of parenting, maternal and infant big V, industry associations and institutional representatives, with the theme of "Journey to the Future, All the Way to Children", to analyze and discuss the current parenting environment, children's education hotspots and maternal and infant trends, and to seek valuable and innovative parenting concepts for the healthy development of mothers and babies.

Moderator: Hello everyone, this is the interview room of the 2021 TWP Tencent Smart Parenting Annual Ceremony, I am the host Xing Wenling. It is a pleasure to interview the person in charge of the Qingmeng brand here, Li Xuefei, general manager of Beijing Century Fame Medical Technology Co., Ltd., first of all, congratulations to Qingmeng for winning the "2021 Maternal and Infant Industry Influential Brand" award, Hello Li, Mr. Li please first say hello to our netizens and introduce your company.

Li Xuefei: Hello Tencent netizens, I am Li Xuefei, general manager of Beijing Century Fame Medical Technology Co., Ltd., and I am very happy to meet you again here. Our century fame was established in 2011, so far has been ten years, our company is engaged in the development of children's functional nutrition, production, promotion, sales of such a series of work, our nursery rhyme lactase has now become a leader in the field of children's oral lactase, the category is relatively complete, the function is relatively complete.

In 2019, we launched the sister brand of children's songs, "Qingmeng", the product category of Qingmeng, and the sales channels it promotes, which have a complementary nature with children's songs. Of course, it also inherits the professional and focused characteristics of children's songs, although it has been on the market for more than two years, and has experienced the interference of the epidemic in the process, but it is still unanimously recognized by the market.

Moderator: There are a few questions I would like to ask you. For the consumer group responsibility is the foundation of the enterprise, with high-quality products and services to continue to speak out, in order to take a steady step in the society, for the social responsibility of the enterprise, what do you think?

Li Xuefei: I think this question is very good. And the question actually contains a part of the answer, that is, the enterprise produces good products to supply the society and solve the problems of consumers, in fact, this itself is the embodiment of a good social responsibility of the enterprise.

I remember in 2013, we had a message on the Internet, a customer left a message for us, he said that when their boss was just born, he soon had diarrhea, and it lasted for two or three months, it was a headache, of course, I also went to the hospital in the middle, but it was also a good stop, and it has not been fundamentally solved. Now they have the second eldest, the second born and then there is such a problem, and at this time encountered our product, after using it, after using it in the morning, the diarrhea stopped in the afternoon, the effect was very fast, at that time he sighed, he said that if our eldest had encountered this product earlier, he might not have suffered so much.

So across the screen, you can feel his joy, but also very emotional, that mixed feelings. Of course, as a company, in fact, seeing these cases, is also a very sense of achievement, after so many years, in fact, similar cases are very, very many, in fact, I think this is a company to create a high-quality product, can be dedicated to consumers, to consumers to solve a variety of problems, in fact, this is also a sense of responsibility of our enterprise embodiment.

Another problem, the problem of the underlying logic of the survival of a business. Why society needs enterprises, that is, enterprises can contribute products, contribute services, promote scientific and technological progress, and ultimately promote the development of society, which is the value of enterprise existence. Of course, as an enterprise, I hope that we will continue to develop, to continue to grow, to accumulate wealth, but before this, it must be you to provide more valuable things for the society, you can, this is a basic logic. And I don't think it's a simple question of political correctness, you can think of it as a technical one, and you're going to get that result only if you do that.

So this is a social responsibility, not what we imagine when the company develops, and then returns to the society when there is money, not at that time, in fact, when the enterprise is just established, this thing should be injected into the corporate gene.

Moderator: Thank you for sharing, then I have another question I want to ask you, related to our theme today, the theme of this year's festival is to the future, all the way to the children, what are your expectations for the future of the mother and baby or education industry? I'd like to hear from you about your plans and goals for 2022.

Li Xuefei: When it comes to the future, in fact, the mood is quite complicated, as far as our mother and baby industry is concerned, it has been twenty years so far, in these twenty years, in fact, from its enlightenment, to rapid development, to today, if you compare it to a person, in fact, it has just begun to become an adult, an adult. The impact of the epidemic in the past two years, of course, the epidemic has affected not only our industry, the entire society, and even the world, the economy has been greatly hit, we are facing a new change, and there are many opportunities in the change.

As far as our industry is concerned, in fact, I think it may be a person who has just performed an adult ceremony, just become an adult, this process is facing some wind and rain, in fact, in the process, the industry has been suppressed and eliminated, but in fact, it has also guided a new direction for the future of the industry, such as the field of functional food we are engaged in, the field of nutrition, in the past has been actually an extensive development, relatively thick lines, but after the baptism of the epidemic, I believe that the general direction of the future is still very clear, First of all, as a rigid need is necessary. However, everyone has higher requirements for professional products and professional services, in fact, from this point of view, it is more in line with the concept of focus and professionalism that we have been promoting. For the future, our future is still relatively bright, for the future of our industry, in fact, I am also very optimistic.

In 2022, whether it is our children's song brand or the Qingmeng brand, there will be one or two better products coming to the market to serve our society.

Moderator: Thank you for sharing, the last is about to be the New Year, do you have any blessings to send to our netizen friends?

Li Xuefei: Dear netizens of Tencent, the Chinese New Year is coming, and I would like to congratulate you on a happy Chinese New Year.

Moderator: Thank you for sharing, then this concludes our interview, thank you.