In the past 2021, Geely Automobile has become the best-selling Chinese independent brand with 1.328 million units, while Emgrand has always maintained the "laurel" of Geely's best-selling car series, which can be described as "the king of kings". At the beginning of the new year in 2022, the Geely Emgrand family has added a new member - "Emgrand L", and it is not difficult to see from the "L" that this will be a high-end model in the Emgrand family. It is said that "only do high matching" is its distinctive product attitude. You know, the Emgrand family can always maintain the sales king, not relying on high technology and storytelling, its core competitiveness is the price of the people. Will this "only do high matching" positioning be a bit off the way?
Until the reporter looked at the price and configuration of Emgrand L, I have to say that Geely did not send "drift", or very rational, 99,900 yuan and 109,900 yuan two configuration prices, it can be said that the current circle of popular elements and configuration are included, this is another car that is about to trigger the "inner roll".
Basic hardware: BMA's next-generation modular architecture worldwide
Car manufacturing under the modular framework has become the consensus of the current automobile industry, because only modular car manufacturing can save costs, and at the same time produce a variety of new models at the fastest speed to meet market demand. At present, Geely's latest architecture platform includes BMA and CMA platforms, of which BMA architecture is the latest generation of car-making framework independently developed by Geely Automobile, positioning small cars. Emgrand L comes from this platform.
Thanks to the advantages of this platform, in terms of power, the Emgrand L is equipped with a newly tuned 1.4T turbocharged engine + 8CVT transmission combination, with a maximum power of 104 kW and a maximum torque of 235 N·m, providing four driving modes to choose freely. It can be said that it is decent at this price point.
Intelligent: FOTA and 540-degree transparent chassis as standard
In terms of intelligence, Emgrand L can be said to greatly exceed many models of the same level. Based on the leading technological advantages of the BMA architecture, Emgrand L is equipped with FOTA cloud upgrade as standard, supporting the continuous evolution and upgrading of the five major domains of the vehicle, such as power domain, chassis domain, body domain, ADAS domain, and infotainment domain, so that it can be upgraded instantly and remotely like computers and mobile phones. Just after the listing, Emgrand L's FOTA has already undergone its first upgrade.
In terms of intelligent configuration, Emgrand L also comes standard with a 12.3-inch high-definition suspension central control screen, Geely Galaxy OS ecosystem, God's Eye 540 ° transparent chassis, rear intelligent monitoring system, trunk automatic induction opening, smart key remote control start, mobile PHONE APP remote control and other rich advanced intelligent configuration. Among them, ELKA Emergency Lane Keeping Assist has added a new collision risk recognition function for incoming vehicles and road edges, and AEB-P pre-collision safety system has added two-wheeler scene recognition, which further improves intelligent travel safety.
National Tide Wind: From "Dunhuang Inspiration" to "Acupuncture Point Heating"
In the context of the increasing popularity of the national tide, Emgrand L also keeps up with the pace of the times. In terms of appearance, Emgrand L's "energy matrix front grille" is inspired by the Heliostat of Dunhuang Molten Salt Tower Type Solar Thermal Power Station, which radiates outward with the car logo as the center, and has a strong visual effect. The "Flying Streamer Through TailLight" consists of 258 LED light sources composed of a 2-meter ultra-long light strip, just like the flying ribbon dancing in the Dunhuang murals, full of ritual.
On the interior, Emgrand L also cleverly integrates Chinese culture and modern scientific and technological energy elements, using two contrasting colors of Danqing blue and Liuyun white, "Qinser and Ming" center console, the shape is inspired by the Chinese guqin.
The design elements borrow a lot of Chinese elements, but in terms of health and environmental protection, Emgrand L also learned a lot of Volvo essence. For example, a large number of environmentally friendly and healthy materials such as water-based adhesive, water-based leather, and microfiber materials with zero odor are adopted, and it is also equipped with a six-layer health purification circle composed of antibacterial steering wheel, vehicle-grade CN95 high-efficiency filter, AQS air quality management system, negative ion purifier, etc., which integrates barrier, filtration, monitoring, purification, ventilation and antibacterial functions to create a full range of healthy and environmentally friendly cockpits, which fully meets the user's "high-quality" quality needs for healthy travel.
What is more worth mentioning is that the seat of Emgrand L also took the lead in introducing the concept of TCM acupuncture points, equipped with the unique acupuncture point heating function of the same level to alleviate driving fatigue for users.
Comprehensively, although Emgrand L is known as "only doing high matching", it still inherits its cost-effective royal road, which can be said to be used in the places where consumers are enthusiastic, and the competitiveness of the Emgrand family is indeed invested by foot.