Zheng Hua, Jidebao Parent-Child Center: Enlightenment + diversity, the organic combination of children's growth and quality education

Hosted by Tencent News and Tencent Parenting, the 2021 Tencent Smart Parenting Annual Ceremony was successfully held in Beijing on January 11, bringing together experts and scholars in the field of parenting, maternal and infant big V, industry associations and institutional representatives, with the theme of "Journey to the Future, All the Way to Children", to analyze and discuss the current parenting environment, children's education hotspots and maternal and infant trends, and to seek valuable and innovative parenting concepts for the healthy development of mothers and babies.

Moderator: Hello teacher, it is a pleasure to be able to interview you here! Please say hello to the majority of netizens and briefly introduce you and your institution/enterprise.

Zheng Hua: Hello netizens and friends! I am very happy to be able to represent Gideburg today and meet you here. I believe that friends who pay attention to the education industry are not strangers to us, Geddeburg has been focusing on the field of children's education for more than thirty years, during this period, we have been adhering to product upgrading, quality innovation, and have now carried out educational products including parent-child centers, kindergartens, growth centers, and research and learning.

Host: In 2021, what new changes and new opportunities have been brought to the maternal and infant market by the new wave of policy dividends such as double reduction and three children? In the new parenting environment, what are the new strengths of your institution?

Zheng Hua: The policy of the past two years is a challenge and an opportunity for us education practitioners. Like the landing of the "double reduction" policy, it is a transformation for education, but it is also a kind of return, a return to the essence of education.

Everything That Gideborg does in the field of quality education is to help more children discover their interests, learn the knowledge they want to learn, and become the people they want to be. "Double subtraction" is essentially to provide more opportunities for our next generation to open up more diversified and broader futures, and at this point, the original intention of Geebel's education coincides with the orientation of the "double subtraction" policy.

As for the "three-child" policy, as an education practitioner, what can be fed back to the state, the market, and consumers is to provide more high-quality educational services, form a more complete education chain, and let more families reduce the "anxiety" of parenting and education.

In November last year, Jidebao officially launched the "parent-child center + growth center" two-dimensional operation model, the early enlightenment and quality education to pull through, in addition, Jidebao also has a complete curriculum advanced system, for children to plan a more complete growth path, for more families to share the education problems.

Moderator: Being responsible for consumer groups is the foundation of enterprises, and it is necessary to continue to speak out with high-quality products and services in order to take a steady step in society. How do you think about the social responsibility of enterprises?

Zheng Hua: First of all, we believe that high-quality services and products are the foundation of an enterprise. In 2021, GEDP focused on continuous exploration and innovation in education products, and relying on the operational experience accumulated in the field of children's education for several years, we launched four major products and built a very comprehensive education system.

Let's talk about "humanistic care and public welfare", which is also a social responsibility that enterprises need to bear, and it is also a valuable quality of operation. Geddeburg has always cared for each family, and in the actual service process, it will pay attention to the difficulties they encounter and pass on practical and advanced parenting concepts. In the face of peers and their trainees who need help, we are also giving a very large degree of social care.

Host: The theme of this year's festival is "Journey to the Future, All the Way to the Future", what are your expectations for the future of the mother and baby/education industry? And talk about your plans and goals for 2022.

Zheng Hua: With the post-90s and even post-00s "novice parents" gradually entering the ranks of parenting, new parenting concepts, new parenting methods, and new parenting needs are bound to bring a lot of fresh changes to the education industry. Jidebao also needs to grasp the present, keep up with the more and more diversified and rich educational needs of more and more families, and actively export positive and advanced parenting concepts, assist parents to raise children easily, help more children develop a happy childhood, and create a colorful life.

For more than thirty years, it is very gratifying that we have watched countless children set off from Chittagong to the world and explore their self-worth. Under the care and companionship of its four main axes of education products, such as parent-child center, kindergarten, growth center and research, every child can start from interest, learn what he loves, and become what he hopes.

In 2022, GEDP will focus on promoting the development of quality education, comprehensively optimizing service levels, strengthening talent reserves, and implementing from every detail, so that good education can be reached. Facing a new stage again, we will not forget our original intentions, walk with our children all the way, and work with everyone to meet a more brilliant future.