The first broadcast hit 5 million sales, but Yu Minhong said he did not want to become an Internet celebrity with goods

Yu Minhong, who previously led New Oriental to enter the live broadcast with goods, now does not want to become an Internet celebrity with goods.

On January 17, Yu Minhong published an article on his public account. In the article about live streaming, it is mentioned that "I don't want to develop myself into a live streaming influencer. Only when the team itself is strong can the business continue to grow. I have more important things to do. ”

Despite the sincerity of the statement, at the end of the article, Yu Minhong still added an advertisement selected by the East and specially marked the "live streaming with goods time".

It can be seen that for Yu Minhong, only one way to live streaming with goods is far from enough.

On the evening of December 28, 2021, Yu Minhong opened the first live broadcast with goods on the Oriental Selection Douyin. Relevant data show that the number of live broadcast viewers on the day reached 218,000, with sales of nearly 5 million yuan, and Yu Minhong ranked 16th in the list of anchors with goods that night. But in the ten days since, none of the carrying records have surpassed the premiere.

In addition, New Oriental was previously exposed to the establishment of a new company every 2 days on average, including the sale of edible agricultural products, Internet live broadcast services and other categories. According to the Tianyancha App, Yu Minhong is currently associated with a total of 103 companies, of which 80 are in existence or in the industry, in addition to education, its investment territory also involves enterprise management, investment management, cultural communication, information technology, etc.

In order to save New Oriental from fire and water, Yu Minhong can also be described as painstaking. I don't know what direction he will lead the company to make big moves next.