The 2021 car sales list of the world's major markets is gradually coming out, and one of these brands has caught our attention, Lexus. Lexus in the impression, as a Japanese luxury brand, with exquisite product craftsmanship, no price reduction marketing brand impression, the annual year-end sales ranking to give everyone a low-key but always unexpected ranking, and in the past 2021 Lexus seems to have overturned!
2021 China market luxury brand sales ranking
In the domestic auto market, Lexus, as a second-tier luxury brand, has pulled everyone's hind legs, because other luxury brands have almost all grown to varying degrees, but Lexus has fallen by 6.8% year-on-year, and among them, Lexus's main sales models are declining, which is more intriguing. As the only brand that only does imported models, it is reasonable to say that there should be no problems in quality, and there are many loyal fans in China for many years. If it is said that the overall decline, and Lexus is only one of them, it is better to say, but it is Lexus withering alone, which is difficult to justify itself. Is it not to reduce the price but to increase the price of the car "anti-phagocytosis", of course, this sentence is purely a joke, everyone must not take it seriously.
However, after looking at the domestic market and looking at Lexus's local market, I have to say that Lexus should fall into emo.
First of all, Toyota is still the best-selling brand in the Japanese market, which is reasonable, and secondly, Mercedes-Benz is still the most popular foreign car brand and luxury car brand in Japan, which is also reasonable. However, it may be more difficult to accept that Lexus is surpassed by Mercedes-Benz, to know that in Japan, everyone is more willing to buy local brands, the overall trend is that foreign brands in Japan sales are far behind their local brands, so the decline in Lexus sales is indeed worth pondering!
From the above, we can see that in fact, in such a fiercely competitive automobile market, whether it is domestic or overseas, no brand can maintain a leading position layer by layer, and the brand's products need to think of danger in times of peace. A more direct example is that Mazda is not on the list of best-selling cars in Japan, and if you think about it in its home market, then its decline in the domestic market can only be inevitable. Regarding the 2021 car sales list, what else do you think, welcome to leave a message to discuss together.