Two days ago, I accompanied my friend to buy a Weilang, and the landing price was more than 110,000, less than 120,000.
Interestingly, the guidance price of this car is close to 150,000, which is also a sub-top model, but the terminal price of this car is lower than imagined, it is worth mentioning that Veyron has just carried out a major upgrade, the design and power architecture have been comprehensively upgraded, and the product competitiveness is more sufficient.
On the one hand, the mainstream 1.5T small-displacement turbocharged engine is replaced, the horsepower and torque performance are better, and the idle performance is better, accompanied by a more fuel-efficient and smooth CVT gearbox, and the power layout returns to the mainstream market.
On the other hand, the guidance price has been comprehensively reduced, and the entry-level model is more than 20,000 cheaper than the old model, and the threshold is lower.
At present, the terminal concession given by Veyron dealers is more than 40,000, that is to say, the secondary top model with a guidance price of more than 140,000 yuan, in fact, the naked car is not only more than 100,000, and the replacement price concession space can be even greater.
If you take the price of less than 120,000 to the landing to see Veyron, it is extremely competitive. In fact, Veyron's opponent is the 11th generation Civic, which is far beyond the 11th generation Civic in terms of product strength.
The threshold price of the 11th generation Civic is 129,900, and the current landing price should be maintained at 130,000, which is more expensive than the landing price of Veyron sub-top, in fact, the cheaper Veyron actually has better configuration performance.
In terms of power structure, Veyron is fully equipped with 1.5T high-power supercharged engines, and the maximum torque of 250 Nm must be faster than the Civic with 180 Nm of torque.
At the same time, the configuration is also more abundant, active braking, side deviation warning, reversing radar, 10.25-inch large screen supporting Carplay and intelligent speech recognition system, and LED headlights are all attractive.
For users, Veyron's attractiveness is indeed not weak, and this is based on the fact that the terminal dealer can give a price concession of 40,000 with his mouth open.
Veyron also has hidden advantages, one is lower price, the other is better control and sound insulation, the general design concept is better control and light luxury product power, although Veyron is not luxurious, but the material and workmanship must be the most competitive products in the same price model.
In fact, after the revamp and price reduction, Veyron's sales are very good.
Sales in December can reach about 10,000 units, as a sports product this data performance is more eye-catching, although compared to the same price of the Japanese compact car sales are still lagging behind, but for users, the same budget to buy Weilang, it is easier to get an excellent travel life.
After all, when the price is benchmarked against domestic cars, the comprehensive performance is far more than that of the joint venture products at the same price.
In fact, Weilang's price concessions will not last too long, and the year-end impulse is not unrelated, in the traditional peak sales season, all companies will be in these two months of large volume, after the beginning of the new year after the price concession is always to be pulled back.
Therefore, rational thinking, after the upgrading of Weilang, can also be regarded as putting itself in a relatively low position, this leek sickle to the hands of consumers, it is not easy.