Produced | People's Esports
The author | Lu Wenzheng
Edited | Kevin
Yesterday, the Eternal World Championship came to an end.
In the end, the "JTeam" team formed by Jay Chou won the championship with high defeat points, the FPX.ZQ of the well-known club FPX won the second place, the equally popular KN team won the third place, and the well-known team BAODA, which has a well-known player YJJ and won the "Koi Cup", won the eighth place.
Wu Wu second, this is the cruelty of competitive sports, but also its charm.
In addition to providing a new stage for the major teams to show themselves, the cup robbery has brought more things to the e-sports industry that are worth thinking about.
Heaven and time, place, and man, shall not be allowed, although victory and destruction shall be inflicted. This is the military standard that has been passed down from the "Art of War of Sun Tzu" to the present day - if you want to succeed, all three are indispensable.
At present, the top global e-sports event brand of domestic games - robbery cup, its stage success can illustrate this point.
Tianshi: The success of "Martial Arts Competition" is not accidental
When "Forever Doom" swept through major Internet cafes and e-sports halls two months after its launch, some people said that this was a game product that saved the current "Internet café industry".
Whether it is a three-person team or a single-player match, the competitive attributes of "Forever Doom" are extremely strong, reminiscent of the once popular "PUBG".
After the fusion of national style and martial arts elements, "Forever Doom" fills the market gap of Chinese style martial arts products in the e-sports market while the competitive attributes are "full". "Martial arts culture and competitiveness go hand in hand, which is a big reason why Forever End has been well received by players, because no one has ever done it." Most of the other national style action game products play the gimmick of e-sports, and only "Forever Doom" has truly achieved a threshold, difficulty, and competitiveness. "There are comments from "Forever Doom" players.
The emergence of the cup robbery has made this product that occupies the market blank also achieve "no one has me" in the field of e-sports. In the blue ocean of the "National Wind Competition" e-sports competition, the robbery cup is becoming the focus of everyone's attention.
First of all, PUBG and a number of "chicken eating" or "battle royale" games are not as "playable" as people think. When PUBG first came out to meet players, it was also known as "ending LOL's dominance in Internet cafes", but even if the issue of version number was put aside, PUBG did not continue its popularity. Compared with "Forever Robbery", the game experience of "Remote Sniper" and "Vibrating Knife" to players is completely different, which is also one of the biggest differences between "Forever Robbery" and other "battle royale" games after the national style martial arts fighting elements have achieved the ultimate, the popularity of game products is maintained, so that e-sports events also have a solid enough talent pool and audience base.
Secondly, the production of national style is also a big threshold. Fist-to-flesh fighting style, the embodiment of Chinese culture in the scene. Of course, you can say that "Forever Destroyed" is not a traditional AAA masterpiece, but just by looking at his "6 million copies sold in 90 days", you can also understand the production level of this product. The style of the game is one of the decisive factors in the viewing of esports events.
Finally, the robbery cup, which is currently the top global e-sports event brand of domestic games, will provide more possibilities for industrial development in many aspects such as cultural inheritance and commercial development. As e-sports gradually become the mainstream, more people have seen its positive value, and e-sports events that have attracted much attention at the beginning of the birth of the cup robbery will surely become a new force that cannot be ignored in the e-sports ecology.
The objective environment is a factor that cannot be ignored in the development of e-sports products and e-sports events, which is the "time of day".
Geographical advantage: "domestic game feelings" that have lasted for 20 years
As a new game, Forever End is not only attracting new players. Many of those players who are keen on "vibrating knives" are middle-aged people with successful careers.
"Because when I was a kid, I played Meteor Butterfly Sword, and that was the first time I was shocked by a domestic game." Talking about the appeal of "Forever Doomed", Chen Chen, who is currently the middle-level leader of a company, told this writer.
20 years ago, Guan Lei, the producer of "Forever Doom", is the most well-known identity as the producer of "Meteor Butterfly Sword".
This work, which pioneered domestic 3D martial arts action games, was once regarded as a legendary game by the post-90s generation who were still in the elementary school campus at that time. A variety of weapons, handsome movements, and even trigger children to imitate between classes. In addition, when these post-90s students went to college or even entered the society, there were also people who asked the question of "how to connect the meteor butterfly sword" on the Internet, which shows how strong the vitality of this product is.
Therefore, when "Forever Doom" meets with the public, the sense of belonging brought by this cultural attribute will suddenly pull the post-80s and post-90s back to the era that was conquered by the "Meteor Butterfly Sword" - Forever Doom appeared in front of the old players of "Meteor Butterfly Sword" with the attitude of the spiritual sequel of "Legendary Product", just like letting them hear their youth blow the "rallying call".
For new players, the enthusiasm for new game products is the characteristic of young people. Once tried, "Eternal Destruction" also quickly captured the hearts of young people. The "post-00s" also formed a group in the university dormitory to "vibrate the knife", coupled with the help of the anchors of major platforms, "Forever Doom" once rushed to the Weibo hot search list.
Since then, in the e-sports competition system created by "Forever Doom", we have also seen the closeness of the "Forever Doom" event system, which allows players to maintain their enthusiasm for participating in the game and watching enthusiasm.
Finally, the inheritance of traditional Chinese culture in the products of "Forever Destroyed" is also reflected in various details – such as many weapons have historical basis and reproductions of existing cultural relics. Traditional culture has given game products more paths to refinement, and through exquisite game products and the promotion of the global event of robbing cups, Chinese traditional culture has also been further seen around the world.
The soil for the birth of players, viewers, players and game products is the basis for the existence of the e-sports ecosystem, which is called "geographical advantage".
People and: How many old acquaintances appeared on the robbery cup?
People, in the e-sports ecology, you can see the smallest but also very important constituent units - "clubs" and "players".
Taking the Cup robbery as an example, this tournament covers well-known teams around the world.
For example, the Alliance team from Sweden, who is well known as the winner of the 2013 Dota 2 International Tournament, this time they represented the EU Division to rob the Cup.
Nigma Galaxy, for example – before the merger, Nigma was formerly known as Liquid, TI7 Champion, world-renowned team and the most popular club overseas in 2020.
For example, LDLC OL, an esports brand owned by Ligue 1 team Lyon. On January 1 this year, Lyon Football Club of France announced directly on Weibo: "We are pleased to announce that Lyon's e-sports club LDLC OL (France) will team up for the #Forever Forever World Championship to be held in January 2022, and I wish them good luck!" ”
The participation of internationally renowned e-sports brands has also made this domestic game product gain a lot of help on the road of going abroad and exporting culture.
And many well-known domestic clubs have also participated in this cup robbery event, such as FPX.ZQ, Tianlu, Weibo... These clubs are all teams that have achieved excellent results in other sports. The entry of mature clubs is also bound to be conducive to the further development of the e-sports ecology of "Forever Doom".
Specific to the level of players, the dual track of game quality and e-sports ecology goes hand in hand, so that professional players in other projects have gradually joined the e-sports ecology of "Forever Doom", PUBG's players are small and eye-catching, and Overwatch's players YJJ are all representatives. Talent beyond ordinary professional players for the project requirements are extremely high, the degree of pickiness needless to say, this time Yong robbery can invite a large number of other categories of players to turn the project, indicating that whether from the perspective of the player, or the industry ecology, the player's personal career and other angles have received a wide range of recognition, but also indirectly explains the "Eternal Robbery" in terms of product production level and event content intentions.
Those well-known clubs and well-known players you see on the cup robbery field, as well as you who watch the game in front of the screen, let the e-sports ecology of "Forever Rob" have the most important key to victory - "people".
According to the latest news, the "Forever Forever" professional league is about to officially open in 2022. Although the name of the league has not yet been determined, what we can be sure of is the success of cup competitions such as the Koi Cup and the Robbery Cup, and the attraction of the "Forever" professional league to professional clubs, professional players and spectators should not be underestimated.